Exam 13: Media Planning: Newspapers, magazines, television, and Radio

Media research shows that there are 48,500,000 households watching TV during the time that the show Celebrity is broadcast.The program attracts a total of 8,730,000 viewers.This means that the share of audience measure for the program is a(n)_______ share.

 __________ is the development and delivery of specialized television programming for a particular audience.

Share of audience provides a measure of the proportion of households that are using TV during a specific time period and are tuned to a particular program.

Scenario 13-2 A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​ -(Scenario 13-4)After placing the first few simple ads in the local paper,Greta's Garden realizes that it needs to offer customers special offers to help them earn better loyalty.It decides to offer some discount coupons in the Sunday newspaper.What kind of advertising is this? 

Animated comedy show,American Family,is being broadcast in Houston.A potential advertiser wants to know how popular the show is in Houston,as well as across the U.S.Research indicates that the show is being watched by 16,400,000 people nationwide.It also indicates that the show is being watched by 759,000 households each week in Houston's big city market,which has 3,300,000 households with televisions.What is the program rating for American Family within the Houston market? 

Netflix,Amazon,and Hulu have __________ programming,along with some advertising opportunities.

While some magazines have not made it,others have had increases in circulation and readership.

A program rating is the percentage of TV households that are in a market and are tuned to a specific program during a specific time period.

Scenario 13-2 A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​ -(Scenario 13-4)The research conducted by Greta's Garden suggests that besides being able to afford plants for their homes and gardens,the only thing most customers have in common is that they live within the immediate geographic area.They are also interested in the information about the plants and staying up-to-date on what Greta's Garden has to offer.In this case,which of the following would be the best media choice for advertising?  

Advertisers are boosting spending on digital,social,and mobile media because of more _________ and the ability to communicate when and where consumers are making decisions. 

With respect to satellite radio,it is primarily installed in _____________.

A hotel in a small town wants to have radio in the media mix; their aim is to reach locals in this small town.What form of radio seems best for this client? 

Advantages of newspapers include geographic selectivity and _________.

What change or trend has really impacted internet/mobile radio? 

When Geico insurance runs commercials on TV,it gets an advantage that cannot be matched by radio or print media.Which of the following advantages does it have? 

What type of television transmission broadcasts programming over airwaves to affiliate stations across the United States under a contract agreement? 

Digital media must synergize with traditional media in order to work most effectively.

Scenario 13-2 A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​ -(Scenario 13-4)Greta's Garden also consults with a media outlet about advertising its products.The salesperson with this firm explains that considering the growing/planting season,they will need to decide soon,because ads must be submitted at least 60 days before they run,and the ad material cannot be changed after the submission.Which media type is the salesperson most likely talking about? 

The percentage of adults reading daily newspapers is __________.

Narrowcasting is the development and delivery of specialized programming to well-defined audiences.