Exam 3: The History of Advertising and Brand Promotion

During the 1920s,"fantasy" advertisements dominated the ad industry.

In today's age of Web 2.0: 

_______ became the biggest word of the 1970s,a word that was integrated into the promotional themes of the decade.

In the late 1800s,consumers were willing to pay more for brands than for unmarked commodities,even if they were identical.

Which of the following is true about advertising in the industrialization era? 

The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertising's role in the war effort.

Scenario 3-1In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." -(Scenario 3-1)To which of the following eras does Ivory soaps belong?