Exam 3: The History of Advertising and Brand Promotion

Scenario 3-3Zooppa, a pharmaceutical company, started its business in 1850. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. The company had developed a logo and had made itself known by this symbol on all of its product wrappers. -(Scenario 3-3)Which of the following eras would Zooppa belong to? 

Scenario 3-4 Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girlson air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. -(Scenario 3-4)Branded entertainment has become popular in recent years because of its many advantages.One of its main advantages is that: 

For advertisers,one main difference between the period immediately after World War I and the period immediately following World War II was that,after World War I,            .

How were women depicted by advertisers in the 1950s? 

Which of the following is a major factor that gave rise to advertising? 

Ads for products during the "P.T.Barnum Era" (1875 to 1918)were characterized by: 

In the late 1880s,a few companies began putting names and labels on previously unmarked products,and branding began.

National firms started putting names on their products because: 

Scenario 3-1In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." -(Scenario 3-1)If an advertisement for Ivory soap was reflective of the style of ads during the period known as the "P.T.Barnum Era," it would: 

In the 17th century,printed advertisements were published in newsbooks.

Outline the characteristics of the era of industrialization.

Which of the following is true about advertisements in the preindustrialization era? 

The expansion of newspaper circulation in America was fostered by: 

In the 1970s,there was a growing concern over what effect $200 million a year in advertising had on children.

Scenario 3-4 Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girlson air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. -(Scenario 3-4)A recent advancement makes the use of various forms of advertising more desirable because it allows the amount of ad exposure and impact to be directly measured,and allows companies such as P&G and Walmart to measure the success of their experimental methods.This advancement is in: 

With the invention of the telegraph in 1844,a communication revolution was set in motion.

Advertising was highly regulated during the industrial era,which limited the scope for advertisers to come up with creative ads.

Manufacturers were required to list the active ingredients in their products after the creation of the Pure Food and Drug Act in the early 1900s.

Which of the following is true about the designer era of advertising? 

During the      ,advertising messages were primarily informational in nature.