Question 1

Frequency data may be used to construct a histogram,or a vertical bar chart.

Accepted Answer

A) True 
 B)False

Question 2

The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.

Accepted Answer

A)  alternative hypothesis 
B)  random hypothesis 
C)  null hypothesis 
D)  standardized hypothesis 
E)  incidence of difference 
A)  alternative hypothesis 
B)  random hypothesis 
C)  null hypothesis 
D)  standardized hypothesis 
E)  incidence of difference

Question 3

In commercial marketing research,the ________ test is used more often than a ________ test.

Accepted Answer

A)  one-tailed; two-tailed 
B)  two-tailed; one-tailed 
C)  exhaustive; inexhaustive 
D)  inexhaustive; exhaustive 
E)  B and C 
A)  one-tailed; two-tailed 
B)  two-tailed; one-tailed 
C)  exhaustive; inexhaustive 
D)  inexhaustive; exhaustive 
E)  B and C

Question 4

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Accepted Answer

A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test 
A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test

Question 5

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

Accepted Answer

If the distribution is asymmetric,which

Question 7

A measure of how close the sample has come to the null hypothesis is called the ________.

Accepted Answer

A)  level of significance 
B)  power of a test 
C)  test statistic 
D)  critical value 
E)  incidence of difference 
A)  level of significance 
B)  power of a test 
C)  test statistic 
D)  critical value 
E)  incidence of difference

Question 8

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A) True 
 B)False

Question 9

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

Question 10

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  ranking order 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  ranking order

Question 11

When the frequency in any cell of a contingency table is low,it is ________.

Accepted Answer

A)  time to stop the analysis 
B)  OK to ignore this and move on to finish the analysis 
C)  OK to proceed if the phi coefficient is used 
D)  time to increase the size of the table 
E)  time to reduce the size of the table by combining categories 
A)  time to stop the analysis 
B)  OK to ignore this and move on to finish the analysis 
C)  OK to proceed if the phi coefficient is used 
D)  time to increase the size of the table 
E)  time to reduce the size of the table by combining categories

Question 12

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

Accepted Answer

A)  t-test table 
B)  hypothesis table 
C)  contingency table 
D)  chi square table 
E)  categories table 
A)  t-test table 
B)  hypothesis table 
C)  contingency table 
D)  chi square table 
E)  categories table

Question 13

In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

Accepted Answer

a.Type I error occurs when the sample re

Question 14

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A) True 
 B)False

Question 15

If the calculated value of the test statistic is smaller than the critical value of the test statistic,the null hypothesis is rejected.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,the ________ is a statistic that describes a location within a data set.

Accepted Answer

A)  measures of location 
B)  measures of variability 
C)  measures of association 
D)  measures of relativity 
E)  measures of position 
A)  measures of location 
B)  measures of variability 
C)  measures of association 
D)  measures of relativity 
E)  measures of position

Question 17

The null hypothesis,H₀,when using the chi-square statistic,is that there is no association between the variables.

Accepted Answer

A) True 
 B)False

Question 18

A measure of how close the sample has come to the null hypothesis is called the test statistic.

Accepted Answer

A) True 
 B)False

Question 19

The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  aggregate 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  aggregate

Question 20

According to the text,the measures of variability is a statistic that describes a location within a data set.

Accepted Answer

A) True 
 B)False

Frequency data may be used to construct a histogram,or a vertical bar chart.

The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.

In commercial marketing research,the test is used more often than a test.

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

A measure of how close the sample has come to the null hypothesis is called the ________.

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Discuss the relationship between cross-tabulation and frequency distribution.

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

When the frequency in any cell of a contingency table is low,it is ________.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

If the calculated value of the test statistic is smaller than the critical value of the test statistic,the null hypothesis is rejected.

According to the text,the ________ is a statistic that describes a location within a data set.

The null hypothesis,H₀,when using the chi-square statistic,is that there is no association between the variables.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.

According to the text,the measures of variability is a statistic that describes a location within a data set.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 16: Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Frequency data may be used to construct a histogram,or a vertical bar chart.

The ________ is always the hypothesis that is tested,but can never be accepted based on a single test.

In commercial marketing research,the ________ test is used more often than a ________ test.

________ occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

In a short essay,discuss which measure of location should be used if the distribution is asymmetric.

A measure of how close the sample has come to the null hypothesis is called the ________.

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Discuss the relationship between cross-tabulation and frequency distribution.

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

When the frequency in any cell of a contingency table is low,it is ________.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

In a short essay,list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

If the calculated value of the test statistic is smaller than the critical value of the test statistic,the null hypothesis is rejected.

According to the text,the ________ is a statistic that describes a location within a data set.

The null hypothesis,H₀,when using the chi-square statistic,is that there is no association between the variables.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

The ________ is that value obtained by summing all elements in a set and dividing by the number of elements.

According to the text,the measures of variability is a statistic that describes a location within a data set.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

In commercial marketing research,the test is used more often than a test.