Question 1

In a frequency distribution,two variables are considered at a time.

Accepted Answer

A) True 
 B)False  False

Question 2

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A)  mean 
B)  median 
C)  maxima 
D)  mode 
E)  categorical listing 
A)  mean 
B)  median 
C)  maxima 
D)  mode 
E)  categorical listing D

Question 3

If the distribution is asymmetric and the variable is measured on a nominal scale,the ________ should be used as a measure of location.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  trend 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  trend B

Question 4

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test 
A)  Type I error 
B)  Type II error 
C)  Type III error 
D)  Type IV error 
E)  Power of a test

Question 5

The difference between the smallest and largest values of a distribution is called the variance.

Accepted Answer

A) True 
 B)False

Question 6

A statistic that indicates the distribution's dispersion is called measures of variability.

Accepted Answer

A) True 
 B)False

Question 7

________ is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A)  Range 
B)  Standard error 
C)  Standard deviation 
D)  Mean 
E)  Statistical significance 
A)  Range 
B)  Standard error 
C)  Standard deviation 
D)  Mean 
E)  Statistical significance

Question 8

According to the text,which of the following represents the highest peak of the distribution?

Accepted Answer

A)  mode 
B)  mean 
C)  median 
D)  maxima 
E)  crest 
A)  mode 
B)  mean 
C)  median 
D)  maxima 
E)  crest

Question 9

The null hypothesis is always the hypothesis that is tested,but can never be accepted based on a single test.

Accepted Answer

A) True 
 B)False

Question 10

A frequency distribution for a variable produces ________.

Accepted Answer

A)  a table of frequency counts 
B)  percentages 
C)  cumulative percentages 
D)  A and B 
E)  A, B, and C 
A)  a table of frequency counts 
B)  percentages 
C)  cumulative percentages 
D)  A and B 
E)  A, B, and C

Question 11

According to the text,accepting the alternative hypothesis will lead to changes in opinions or actions.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Accepted Answer

Cross-tabulation is a statistical techni

Question 13

Many marketing research projects do not go beyond basic data analysis.

Accepted Answer

A) True 
 B)False

Question 14

In a short essay,discuss measures of variability as they are associated with frequencies.Include a discussion of range,variance,and standard deviation.

Accepted Answer

The measures of variability are statisti

Question 15

The mean,mode,and median are associated with the measures of location of frequency distribution.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  C and D 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  C and D

Question 17

If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

Accepted Answer

A)  mode, mode, median 
B)  median, median, median 
C)  median, mean, mode 
D)  mean, mode, median 
E)  mode, median, mean 
A)  mode, mode, median 
B)  median, median, median 
C)  median, mean, mode 
D)  mean, mode, median 
E)  mode, median, mean

Question 18

The value of the test statistic that divides the rejection and nonrejection regions is called the critical value.

Accepted Answer

A) True 
 B)False

Question 19

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

Accepted Answer

A) True 
 B)False

Question 20

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

Accepted Answer

A) True 
 B)False

In a frequency distribution,two variables are considered at a time.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

If the distribution is asymmetric and the variable is measured on a nominal scale,the ________ should be used as a measure of location.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The difference between the smallest and largest values of a distribution is called the variance.

A statistic that indicates the distribution's dispersion is called measures of variability.

________ is the square root of the variance and is expressed in the same units as the data.

According to the text,which of the following represents the highest peak of the distribution?

The null hypothesis is always the hypothesis that is tested,but can never be accepted based on a single test.

A frequency distribution for a variable produces ________.

According to the text,accepting the alternative hypothesis will lead to changes in opinions or actions.

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Many marketing research projects do not go beyond basic data analysis.

In a short essay,discuss measures of variability as they are associated with frequencies.Include a discussion of range,variance,and standard deviation.

The mean,mode,and median are associated with the measures of location of frequency distribution.

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

The value of the test statistic that divides the rejection and nonrejection regions is called the critical value.

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 16: Frequency Distribution,hypothesis Testing,and Cross-Tabulation

In a frequency distribution,two variables are considered at a time.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

If the distribution is asymmetric and the variable is measured on a nominal scale,the ________ should be used as a measure of location.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The difference between the smallest and largest values of a distribution is called the variance.

A statistic that indicates the distribution's dispersion is called measures of variability.

________ is the square root of the variance and is expressed in the same units as the data.

According to the text,which of the following represents the highest peak of the distribution?

The null hypothesis is always the hypothesis that is tested,but can never be accepted based on a single test.

A frequency distribution for a variable produces ________.

According to the text,accepting the alternative hypothesis will lead to changes in opinions or actions.

In a short essay,define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.

Many marketing research projects do not go beyond basic data analysis.

In a short essay,discuss measures of variability as they are associated with frequencies.Include a discussion of range,variance,and standard deviation.

The mean,mode,and median are associated with the measures of location of frequency distribution.

Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?

If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

The value of the test statistic that divides the rejection and nonrejection regions is called the critical value.

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters