Question 1

According to the text,a basic rule of research is to examine secondary data first.

Accepted Answer

A) True 
 B)False  True

Question 2

________ involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

Accepted Answer

A)  Geo-demographic coding 
B)  Syndicated coding 
C)  Psychographic coding 
D)  Computer mapping 
E)  Construction coding 
A)  Geo-demographic coding 
B)  Syndicated coding 
C)  Psychographic coding 
D)  Computer mapping 
E)  Construction coding A

Question 3

Availability is mentioned in the text as a primary criterion for evaluating secondary data.

Accepted Answer

A) True 
 B)False  False

Question 4

According to the text,the collection process of secondary data is rapid and easy compared to the collection process of primary data.

Accepted Answer

A) True 
 B)False

Question 5

Compared to the collection cost of primary data,secondary data is more expensive.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay,list and describe the four forms of general business sources that are categorized as external secondary data.

Accepted Answer

a.Guides - standard or recurring informa

Question 7

Guides provide a path to other sources of secondary data contained in directories or published by professional or trade associations.

Accepted Answer

A) True 
 B)False

Question 8

Computer mapping involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

Accepted Answer

A) True 
 B)False

Question 9

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are examples of business sources of external secondary data EXCEPT:

Accepted Answer

A)  guides. 
B)  directories. 
C)  indexes. 
D)  focus groups. 
E)  statistical data. 
A)  guides. 
B)  directories. 
C)  indexes. 
D)  focus groups. 
E)  statistical data.

Question 11

Published external sources may be broadly classified as ________.

Accepted Answer

A)  syndicated data. 
B)  business/non-government data or government data. 
C)  internal data or external data. 
D)  primary data or secondary data. 
E)  A and B 
A)  syndicated data. 
B)  business/non-government data or government data. 
C)  internal data or external data. 
D)  primary data or secondary data. 
E)  A and B

Question 12

According to the text,a basic rule of research is to " ________."

Accepted Answer

A)  examine primary data first 
B)  examine secondary data first 
C)  examine experimental data first 
D)  examine virtual data first 
E)  examine special data first 
A)  examine primary data first 
B)  examine secondary data first 
C)  examine experimental data first 
D)  examine virtual data first 
E)  examine special data first

Question 13

According to the text,________ is the largest source of secondary data in the United States.

Accepted Answer

A)  Nielsen 
B)  Yahoo! 
C)  Arbitron 
D)  the U.S. government 
E)  Microsoft 
A)  Nielsen 
B)  Yahoo! 
C)  Arbitron 
D)  the U.S. government 
E)  Microsoft

Question 14

A focus group is an example of a general business source of external secondary data.

Accepted Answer

A) True 
 B)False

Question 15

The North American Industry Classification System (NAICS)has been replaced by the Standard Industrial Code (SIC).

Accepted Answer

A) True 
 B)False

Question 16

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Accepted Answer

A) True 
 B)False

Question 17

Directories are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title.

Accepted Answer

A) True 
 B)False

Question 18

Accounting records,sales reports,and internal experts are typical sources of internal secondary data.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,Nielsen is the largest source of secondary data in the United States.

Accepted Answer

A) True 
 B)False

Question 20

For marketers,an example of a bibliographic database is ________.

Accepted Answer

A)  Nielsen 
B)  the U.S. government 
C)  ABI/INFORM 
D)  Arbitron 
E)  B and D 
A)  Nielsen 
B)  the U.S. government 
C)  ABI/INFORM 
D)  Arbitron 
E)  B and D

According to the text,a basic rule of research is to examine secondary data first.

________ involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

Availability is mentioned in the text as a primary criterion for evaluating secondary data.

According to the text,the collection process of secondary data is rapid and easy compared to the collection process of primary data.

Compared to the collection cost of primary data,secondary data is more expensive.

In a short essay,list and describe the four forms of general business sources that are categorized as external secondary data.

Guides provide a path to other sources of secondary data contained in directories or published by professional or trade associations.

Computer mapping involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

All of the following are examples of business sources of external secondary data EXCEPT:

Published external sources may be broadly classified as ________.

According to the text,a basic rule of research is to " ________."

According to the text,________ is the largest source of secondary data in the United States.

A focus group is an example of a general business source of external secondary data.

The North American Industry Classification System (NAICS)has been replaced by the Standard Industrial Code (SIC).

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Directories are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title.

Accounting records,sales reports,and internal experts are typical sources of internal secondary data.

According to the text,Nielsen is the largest source of secondary data in the United States.

For marketers,an example of a bibliographic database is ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 4: Exploratory Research Design: Secondary Data

According to the text,a basic rule of research is to examine secondary data first.

________ involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

Availability is mentioned in the text as a primary criterion for evaluating secondary data.

According to the text,the collection process of secondary data is rapid and easy compared to the collection process of primary data.

Compared to the collection cost of primary data,secondary data is more expensive.

In a short essay,list and describe the four forms of general business sources that are categorized as external secondary data.

Guides provide a path to other sources of secondary data contained in directories or published by professional or trade associations.

Computer mapping involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

All of the following are examples of business sources of external secondary data EXCEPT:

Published external sources may be broadly classified as ________.

According to the text,a basic rule of research is to " ________."

According to the text,________ is the largest source of secondary data in the United States.

A focus group is an example of a general business source of external secondary data.

The North American Industry Classification System (NAICS)has been replaced by the Standard Industrial Code (SIC).

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Directories are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title.

Accounting records,sales reports,and internal experts are typical sources of internal secondary data.

According to the text,Nielsen is the largest source of secondary data in the United States.

For marketers,an example of a bibliographic database is ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters