Question 1

According to the text,categories are ________ if every response fits into one of the assigned category codes.

Accepted Answer

A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform 
A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform

Question 2

________ represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

Accepted Answer

A)  Missing responses 
B)  Inconsistent responses 
C)  Out-of-range values 
D)  Invalid responses 
E)  Edits 
A)  Missing responses 
B)  Inconsistent responses 
C)  Out-of-range values 
D)  Invalid responses 
E)  Edits

Question 3

If there are too few respondents in the lowest income category,this category may be combined or merged with the next lowest category.This is known as ________.

Accepted Answer

A)  recombining 
B)  replication 
C)  returning 
D)  resetting 
E)  recoding 
A)  recombining 
B)  replication 
C)  returning 
D)  resetting 
E)  recoding

Question 4

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Accepted Answer

A) True 
 B)False

Question 5

Assigning missing values to unsatisfactory responses may be desirable in all of the following situations EXCEPT:

Accepted Answer

A)  if the number of responses is small. 
B)  if the proportion of unsatisfactory responses for each of these respondents is small. 
C)  if the variables with unsatisfactory responses are not key variables. 
D)  A and C 
E)  All of the mentioned situations (A, B and 
C)  qualify for the assignment of missing values when unsatisfactory responses are discovered on a questionnaire. 
A)  if the number of responses is small. 
B)  if the proportion of unsatisfactory responses for each of these respondents is small. 
C)  if the variables with unsatisfactory responses are not key variables. 
D)  A and C 
E)  All of the mentioned situations (A, B and 
C)  qualify for the assignment of missing values when unsatisfactory responses are discovered on a questionnaire.

Question 6

In a short essay,define data cleaning and discuss how consistency checks and treatment of missing responses relate to the data cleaning process.

Accepted Answer

Data cleaning is the thorough and extens

Question 7

________ consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

Accepted Answer

A)  Coding 
B)  Editing 
C)  Validating 
D)  Pretesting 
E)  Transcribing 
A)  Coding 
B)  Editing 
C)  Validating 
D)  Pretesting 
E)  Transcribing

Question 8

According to the text,category codes should be ________ and ________.

Accepted Answer

A)  dependent; collectively exhaustive 
B)  collectively exhaustive; mutually exclusive 
C)  mutually inclusive; dependent 
D)  dependent; mutually exclusive 
E)  precoded; post-coded 
A)  dependent; collectively exhaustive 
B)  collectively exhaustive; mutually exclusive 
C)  mutually inclusive; dependent 
D)  dependent; mutually exclusive 
E)  precoded; post-coded

Question 9

Casewise deletion is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

Accepted Answer

A) True 
 B)False

Question 10

A code in which the number of records for each respondent is the same and the same data appear in the same columns for all respondents is called a fixed field code.

Accepted Answer

A) True 
 B)False

Question 11

Data should be coded in a lean way in order to avoid retaining much detail.

Accepted Answer

A) True 
 B)False

Question 12

According to the text,the symbols used in the assignment of codes to each possible response to each question is usually a number.

Accepted Answer

A) True 
 B)False

Question 13

In text-mining and visualization,the coded text data are interpreted by matching positive or negative comments with overlapping terms that link the positive and negative comments to mentions of the product/ brand.

Accepted Answer

A) True 
 B)False

Question 14

________ involves the transformation of data to create new variables or modify existing ones.

Accepted Answer

A)  Transformational displacement 
B)  Transform and reform 
C)  Transform and modify 
D)  Variable streamlining 
E)  Variable respecification 
A)  Transformational displacement 
B)  Transform and reform 
C)  Transform and modify 
D)  Variable streamlining 
E)  Variable respecification

Question 15

In a short essay,discuss the ethical issues related to data preparation and analysis.

Accepted Answer

Ethical issues can arise during the data

Question 16

According to the text,categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

Accepted Answer

A) True 
 B)False

Question 17

Categories are ________ if each response fits into one and only one category code.

Accepted Answer

A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform 
A)  dependent 
B)  mutually inclusive 
C)  collectively exhaustive 
D)  mutually exclusive 
E)  uniform

Question 18

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A) True 
 B)False

Question 19

A book containing coding instructions and the necessary information about variables in the data set is called a codebook.

Accepted Answer

A) True 
 B)False

Question 20

If possible,standard codes should be used for missing data.

Accepted Answer

A) True 
 B)False

According to the text,categories are ________ if every response fits into one of the assigned category codes.

________ represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

If there are too few respondents in the lowest income category,this category may be combined or merged with the next lowest category.This is known as ________.

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Assigning missing values to unsatisfactory responses may be desirable in all of the following situations EXCEPT:

In a short essay,define data cleaning and discuss how consistency checks and treatment of missing responses relate to the data cleaning process.

________ consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

According to the text,category codes should be and .

Casewise deletion is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

A code in which the number of records for each respondent is the same and the same data appear in the same columns for all respondents is called a fixed field code.

Data should be coded in a lean way in order to avoid retaining much detail.

According to the text,the symbols used in the assignment of codes to each possible response to each question is usually a number.

In text-mining and visualization,the coded text data are interpreted by matching positive or negative comments with overlapping terms that link the positive and negative comments to mentions of the product/ brand.

________ involves the transformation of data to create new variables or modify existing ones.

In a short essay,discuss the ethical issues related to data preparation and analysis.

According to the text,categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

Categories are ________ if each response fits into one and only one category code.

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

A book containing coding instructions and the necessary information about variables in the data set is called a codebook.

If possible,standard codes should be used for missing data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 15: Data Preparation and Analysis Strategy

According to the text,categories are ________ if every response fits into one of the assigned category codes.

________ represent values of a variable that are unknown,either because respondents provided ambiguous answers or their answers were not properly recorded.

If there are too few respondents in the lowest income category,this category may be combined or merged with the next lowest category.This is known as ________.

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Assigning missing values to unsatisfactory responses may be desirable in all of the following situations EXCEPT:

In a short essay,define data cleaning and discuss how consistency checks and treatment of missing responses relate to the data cleaning process.

________ consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

According to the text,category codes should be ________ and ________.

Casewise deletion is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

A code in which the number of records for each respondent is the same and the same data appear in the same columns for all respondents is called a fixed field code.

Data should be coded in a lean way in order to avoid retaining much detail.

According to the text,the symbols used in the assignment of codes to each possible response to each question is usually a number.

In text-mining and visualization,the coded text data are interpreted by matching positive or negative comments with overlapping terms that link the positive and negative comments to mentions of the product/ brand.

________ involves the transformation of data to create new variables or modify existing ones.

In a short essay,discuss the ethical issues related to data preparation and analysis.

According to the text,categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

Categories are ________ if each response fits into one and only one category code.

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

A book containing coding instructions and the necessary information about variables in the data set is called a codebook.

If possible,standard codes should be used for missing data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

According to the text,category codes should be and .