Question 1

To evaluate interviewers on the quality of interviewing,the supervisor ________.

Accepted Answer

A)  should ask other interviewers about the interviewer in question 
B)  must directly observe the interviewing process 
C)  should ask the respondent about the qualities of the interviewer in question 
D)  should use a pretested questionnaire to evaluate the interviewer 
E)  should ask permission of the interviewer 
A)  should ask other interviewers about the interviewer in question 
B)  must directly observe the interviewing process 
C)  should ask the respondent about the qualities of the interviewer in question 
D)  should use a pretested questionnaire to evaluate the interviewer 
E)  should ask permission of the interviewer

Question 2

All fieldwork involves the selection,training,and supervision of persons who collect data.

Accepted Answer

A) True 
 B)False

Question 3

To understand the interviewers' problems,the supervisors should do some interviewing.

Accepted Answer

A) True 
 B)False

Question 4

________ is an interviewer characteristic described as "works hard and sees work as more than a job,but an expression of oneself."

Accepted Answer

A)  Work orientation 
B)  Aptitude 
C)  Third ear 
D)  Ability to woo 
E)  Expressiveness 
A)  Work orientation 
B)  Aptitude 
C)  Third ear 
D)  Ability to woo 
E)  Expressiveness

Question 5

A researcher should implement all of the following steps when selecting field workers EXCEPT:

Accepted Answer

A)  develop job specification for the project. 
B)  decide what characteristics the field workers should have. 
C)  recruit appropriate individuals. 
D)  All of the mentioned steps should be followed when selecting field workers. 
E)  A and B 
A)  develop job specification for the project. 
B)  decide what characteristics the field workers should have. 
C)  recruit appropriate individuals. 
D)  All of the mentioned steps should be followed when selecting field workers. 
E)  A and B

Question 6

List and discuss the major areas of the fieldwork/data collection process.

Accepted Answer

All fieldwork involves the selection,tra

Question 7

Which of the following is NOT recognized as a phase of the interviewing process?

Accepted Answer

A)  validating the interview 
B)  making the initial contact 
C)  asking the questions 
D)  recording the answers 
E)  probing 
A)  validating the interview 
B)  making the initial contact 
C)  asking the questions 
D)  recording the answers 
E)  probing

Question 8

According to the text,fieldwork is the first step in the marketing research process.

Accepted Answer

A) True 
 B)False

Question 9

Supervision of field workers involves all of the following EXCEPT:

Accepted Answer

A)  quality control and editing. 
B)  sampling control. 
C)  central office control. 
D)  coding of questionnaires. 
E)  control of cheating. 
A)  quality control and editing. 
B)  sampling control. 
C)  central office control. 
D)  coding of questionnaires. 
E)  control of cheating.

Question 10

Field workers are generally paid an hourly rate or on a per-interview basis.

Accepted Answer

A) True 
 B)False

Question 11

"Stays focused on a task and completes it" describes the interviewer characteristic of ________.

Accepted Answer

A)  aptitude 
B)  third ear 
C)  discipline 
D)  ethics 
E)  work orientation 
A)  aptitude 
B)  third ear 
C)  discipline 
D)  ethics 
E)  work orientation

To evaluate interviewers on the quality of interviewing,the supervisor ________.

All fieldwork involves the selection,training,and supervision of persons who collect data.

To understand the interviewers' problems,the supervisors should do some interviewing.

________ is an interviewer characteristic described as "works hard and sees work as more than a job,but an expression of oneself."

A researcher should implement all of the following steps when selecting field workers EXCEPT:

List and discuss the major areas of the fieldwork/data collection process.

Which of the following is NOT recognized as a phase of the interviewing process?

According to the text,fieldwork is the first step in the marketing research process.

Supervision of field workers involves all of the following EXCEPT:

Field workers are generally paid an hourly rate or on a per-interview basis.

"Stays focused on a task and completes it" describes the interviewer characteristic of ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 14: Fieldwork: Data Collection

To evaluate interviewers on the quality of interviewing,the supervisor ________.

All fieldwork involves the selection,training,and supervision of persons who collect data.

To understand the interviewers' problems,the supervisors should do some interviewing.

________ is an interviewer characteristic described as "works hard and sees work as more than a job,but an expression of oneself."

A researcher should implement all of the following steps when selecting field workers EXCEPT:

List and discuss the major areas of the fieldwork/data collection process.

Which of the following is NOT recognized as a phase of the interviewing process?

According to the text,fieldwork is the first step in the marketing research process.

Supervision of field workers involves all of the following EXCEPT:

Field workers are generally paid an hourly rate or on a per-interview basis.

"Stays focused on a task and completes it" describes the interviewer characteristic of ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters