Question 1

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the ________.

Accepted Answer

A)  standard rate 
B)  random rate 
C)  completion rate 
D)  incidence rate 
E)  diversity rate 
A)  standard rate 
B)  random rate 
C)  completion rate 
D)  incidence rate 
E)  diversity rate

Question 2

The distribution of the values of a sample statistic computed for each possible sample that could be drawn from the target population under a specified sampling plan is called the ________.

Accepted Answer

A)  confidence level 
B)  sampling distribution 
C)  normal distribution 
D)  standard deviation 
E)  standard values distribution 
A)  confidence level 
B)  sampling distribution 
C)  normal distribution 
D)  standard deviation 
E)  standard values distribution

Question 3

In a short essay,discuss the concept of statistical inference.

Accepted Answer

An important task in marketing research

Question 4

In a short essay,list and discuss at least two specific sampling issues that are unethical in marketing research.

Accepted Answer

The sample size is one of the major dete

Question 5

The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error.

Accepted Answer

A) True 
 B)False

Question 6

According to the text,the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the ________ or ________.

Accepted Answer

A)  standard deviation; variance 
B)  variance; mean 
C)  mean; proportion 
D)  proportion; standard deviation 
E)  mode; median 
A)  standard deviation; variance 
B)  variance; mean 
C)  mean; proportion 
D)  proportion; standard deviation 
E)  mode; median

Question 7

According to the text,the confidence level is the probability that a confidence interval will include the population parameter.

Accepted Answer

A) True 
 B)False

Question 8

A ________ is a summary description of a characteristic or measure of the sample.

Accepted Answer

A)  statistic 
B)  confidence interval 
C)  sampling distribution 
D)  confidence level 
E)  summary judgment 
A)  statistic 
B)  confidence interval 
C)  sampling distribution 
D)  confidence level 
E)  summary judgment

Question 9

Proportions are estimated when the choice is dichotomous.

Accepted Answer

A) True 
 B)False

Question 10

Standard deviation is the maximum permissible difference between the sample statistic and the population parameter.

Accepted Answer

A) True 
 B)False

Question 11

The range into which the true population parameter will fall,assuming a given level of confidence,is called the sampling distribution.

Accepted Answer

A) True 
 B)False

Question 12

Sample size is influenced by which of the following?

Accepted Answer

A)  confidence level changes 
B)  population variability 
C)  precision level changes 
D)  A and B 
E)  A, B, and C 
A)  confidence level changes 
B)  population variability 
C)  precision level changes 
D)  A and B 
E)  A, B, and C

Question 13

According to the text,a ________ denotes the true value that would be obtained if a census,rather than a sample,were undertaken.

Accepted Answer

A)  standard deviation 
B)  statistical inference 
C)  normal distribution 
D)  parameter 
E)  standard normal 
A)  standard deviation 
B)  statistical inference 
C)  normal distribution 
D)  parameter 
E)  standard normal

Question 14

If the incidence rate is 0.25,then on average how many potential respondents must be approached in order to obtain one qualified respondent?

Accepted Answer

A)  .25 
B)  .75 
C)  1.25 
D)  3 
E)  4 
A)  .25 
B)  .75 
C)  1.25 
D)  3 
E)  4

Question 15

The statistical approaches to determining sample size are based on ________.

Accepted Answer

A)  confidence intervals 
B)  random sample error 
C)  regression analysis 
D)  product characteristics 
E)  geometric principles 
A)  confidence intervals 
B)  random sample error 
C)  regression analysis 
D)  product characteristics 
E)  geometric principles

Question 16

In a short essay,discuss the concept of the sampling distribution.

Accepted Answer

The sampling distribution is the distrib

Question 17

The standard deviation of the sampling distribution of the mean or proportion is called random error.

Accepted Answer

A) True 
 B)False

Question 18

Statistical calculation of sample size requires determining the z value.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,as the sample size increases the sampling distribution of the mean becomes a(n)________.

Accepted Answer

A)  unsymmetrical distribution 
B)  normal distribution 
C)  inverted distribution 
D)  random distribution 
E)  chi-square distribution 
A)  unsymmetrical distribution 
B)  normal distribution 
C)  inverted distribution 
D)  random distribution 
E)  chi-square distribution

Question 20

Which of the following is NOT a qualitative factor that should be considered when determining the sample size?

Accepted Answer

A)  the importance of the decision 
B)  the nature of the research 
C)  incidence rates 
D)  the number of variables 
E)  All of the selections are qualitative factors that should be considered when determining the sample size. 
A)  the importance of the decision 
B)  the nature of the research 
C)  incidence rates 
D)  the number of variables 
E)  All of the selections are qualitative factors that should be considered when determining the sample size.

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the ________.

The distribution of the values of a sample statistic computed for each possible sample that could be drawn from the target population under a specified sampling plan is called the ________.

In a short essay,discuss the concept of statistical inference.

In a short essay,list and discuss at least two specific sampling issues that are unethical in marketing research.

The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error.

According to the text,the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the or .

According to the text,the confidence level is the probability that a confidence interval will include the population parameter.

A ________ is a summary description of a characteristic or measure of the sample.

Proportions are estimated when the choice is dichotomous.

Standard deviation is the maximum permissible difference between the sample statistic and the population parameter.

The range into which the true population parameter will fall,assuming a given level of confidence,is called the sampling distribution.

Sample size is influenced by which of the following?

According to the text,a ________ denotes the true value that would be obtained if a census,rather than a sample,were undertaken.

If the incidence rate is 0.25,then on average how many potential respondents must be approached in order to obtain one qualified respondent?

The statistical approaches to determining sample size are based on ________.

In a short essay,discuss the concept of the sampling distribution.

The standard deviation of the sampling distribution of the mean or proportion is called random error.

Statistical calculation of sample size requires determining the z value.

According to the text,as the sample size increases the sampling distribution of the mean becomes a(n)________.

Which of the following is NOT a qualitative factor that should be considered when determining the sample size?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 13: Sampling: Final and Initial Sample Size Determination

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the ________.

The distribution of the values of a sample statistic computed for each possible sample that could be drawn from the target population under a specified sampling plan is called the ________.

In a short essay,discuss the concept of statistical inference.

In a short essay,list and discuss at least two specific sampling issues that are unethical in marketing research.

The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error.

According to the text,the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the ________ or ________.

According to the text,the confidence level is the probability that a confidence interval will include the population parameter.

A ________ is a summary description of a characteristic or measure of the sample.

Proportions are estimated when the choice is dichotomous.

Standard deviation is the maximum permissible difference between the sample statistic and the population parameter.

The range into which the true population parameter will fall,assuming a given level of confidence,is called the sampling distribution.

Sample size is influenced by which of the following?

According to the text,a ________ denotes the true value that would be obtained if a census,rather than a sample,were undertaken.

If the incidence rate is 0.25,then on average how many potential respondents must be approached in order to obtain one qualified respondent?

The statistical approaches to determining sample size are based on ________.

In a short essay,discuss the concept of the sampling distribution.

The standard deviation of the sampling distribution of the mean or proportion is called random error.

Statistical calculation of sample size requires determining the z value.

According to the text,as the sample size increases the sampling distribution of the mean becomes a(n)________.

Which of the following is NOT a qualitative factor that should be considered when determining the sample size?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

According to the text,the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the or .