Question 1

A questionnaire is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

Accepted Answer

A) True 
 B)False

Question 2

A single question that attempts to cover two issues is called a double-barreled question.

Accepted Answer

A) True 
 B)False

Question 3

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

Accepted Answer

A)  They may not be informed. 
B)  They may not remember. 
C)  They may not be able to articulate certain types of responses. 
D)  All of the selections represent a reason people typically cannot answer a survey question. 
E)  B and C 
A)  They may not be informed. 
B)  They may not remember. 
C)  They may not be able to articulate certain types of responses. 
D)  All of the selections represent a reason people typically cannot answer a survey question. 
E)  B and C

Question 5

Forms for recording observational data are more difficult to construct than questionnaires.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not an objective of a questionnaire?

Accepted Answer

A)  A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
B)  Questionnaire data must be easy to analyze. 
C)  A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
D)  A questionnaire should minimize response error. 
A)  A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
B)  Questionnaire data must be easy to analyze. 
C)  A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
D)  A questionnaire should minimize response error.

Question 7

In a short essay,discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship,and b)the researcher/client relationship.

Accepted Answer

a.researcher/respondent relationship - I

Question 8

In questionnaire design,assigning a code to every conceivable response before data collection is called precoding.

Accepted Answer

A) True 
 B)False

Question 9

A questionnaire is an informal set of questions for obtaining information from respondents.

Accepted Answer

A) True 
 B)False

Question 10

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 11

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

Accepted Answer

A) True 
 B)False

Question 12

According to the text,at what point are telephone interviews considered to be too long?

Accepted Answer

A)  over 10 minutes 
B)  over 15 minutes 
C)  over 20 minutes 
D)  over 25 minutes 
E)  over 30 minutes 
A)  over 10 minutes 
B)  over 15 minutes 
C)  over 20 minutes 
D)  over 25 minutes 
E)  over 30 minutes

Question 13

Open-ended questions are most useful in ________ and as opening questions.

Accepted Answer

A)  descriptive research 
B)  exploratory research 
C)  conclusive research 
D)  virtual research 
E)  confirmatory research 
A)  descriptive research 
B)  exploratory research 
C)  conclusive research 
D)  virtual research 
E)  confirmatory research

Question 14

According to the text,________ are also referred to as free-response or free-answer questions.

Accepted Answer

A)  structured questions 
B)  unstructured questions 
C)  double-barreled questions 
D)  filtered questions 
E)  free-bird questions 
A)  structured questions 
B)  unstructured questions 
C)  double-barreled questions 
D)  filtered questions 
E)  free-bird questions

Question 15

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 16

A researcher should use questions with positive statements only to avoid problems with question wording.

Accepted Answer

A) True 
 B)False

Question 17

Basic information is the most important aspect of a marketing research study.

Accepted Answer

A) True 
 B)False

Question 18

To avoid problems in question wording,a researcher should use leading questions when designing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT:

Accepted Answer

A)  respondent response limitations. 
B)  recording error. 
C)  data coding. 
D)  added complexity of analysis. 
E)  A and D 
A)  respondent response limitations. 
B)  recording error. 
C)  data coding. 
D)  added complexity of analysis. 
E)  A and D

Question 20

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Accepted Answer

A)  double-barreled questions 
B)  filter questions 
C)  random questions 
D)  coefficient questions 
E)  requirement questions 
A)  double-barreled questions 
B)  filter questions 
C)  random questions 
D)  coefficient questions 
E)  requirement questions

A questionnaire is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

A single question that attempts to cover two issues is called a double-barreled question.

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

Forms for recording observational data are more difficult to construct than questionnaires.

Which of the following is not an objective of a questionnaire?

In a short essay,discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship,and b)the researcher/client relationship.

In questionnaire design,assigning a code to every conceivable response before data collection is called precoding.

A questionnaire is an informal set of questions for obtaining information from respondents.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

According to the text,at what point are telephone interviews considered to be too long?

Open-ended questions are most useful in ________ and as opening questions.

According to the text,________ are also referred to as free-response or free-answer questions.

A well-designed questionnaire can motivate the respondents and increase the response rate.

A researcher should use questions with positive statements only to avoid problems with question wording.

Basic information is the most important aspect of a marketing research study.

To avoid problems in question wording,a researcher should use leading questions when designing a questionnaire.

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT:

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 11: Questionnaire and Form Design

A questionnaire is a structured technique for data collection that consists of a series of questions,written or verbal,which a respondent answers.

A single question that attempts to cover two issues is called a double-barreled question.

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?

Forms for recording observational data are more difficult to construct than questionnaires.

Which of the following is not an objective of a questionnaire?

In a short essay,discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship,and b)the researcher/client relationship.

In questionnaire design,assigning a code to every conceivable response before data collection is called precoding.

A questionnaire is an informal set of questions for obtaining information from respondents.

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

Analysis of social media can give an understanding that can be valuable in designing an appropriate questionnaire for use in social media surveys but not in traditional surveys.

According to the text,at what point are telephone interviews considered to be too long?

Open-ended questions are most useful in ________ and as opening questions.

According to the text,________ are also referred to as free-response or free-answer questions.

A well-designed questionnaire can motivate the respondents and increase the response rate.

A researcher should use questions with positive statements only to avoid problems with question wording.

Basic information is the most important aspect of a marketing research study.

To avoid problems in question wording,a researcher should use leading questions when designing a questionnaire.

All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT:

Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters