Question 1

All of the following are good examples of dependent variables EXCEPT:

Accepted Answer

A)  sales. 
B)  consumers. 
C)  profits. 
D)  market shares. 
E)  C and D 
A)  sales. 
B)  consumers. 
C)  profits. 
D)  market shares. 
E)  C and D

Question 2

Statistical designs allow for the statistical control and analysis of external variables.

Accepted Answer

A) True 
 B)False

Question 3

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?

Accepted Answer

A)  R X₁ O₁ R X₂ O₂ 
B)  R X₁ O₁ O₂ X₂ O₂ 
C)  X O₁ O₂ X O₁ O₂ 
D)  R X₁ O₁ R X₁ O₁ 
A)  R X₁ O₁ R X₂ O₂ 
B)  R X₁ O₁ O₂ X₂ O₂ 
C)  X O₁ O₂ X O₁ O₂ 
D)  R X₁ O₁ R X₁ O₁

Question 4

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Accepted Answer

A) True 
 B)False

Question 5

________ is an application of a controlled experiment done in limited,but carefully selected,test markets.

Accepted Answer

A)  Random sampling 
B)  Parallel sampling 
C)  Experimentation 
D)  Selective control sampling 
E)  Test marketing 
A)  Random sampling 
B)  Parallel sampling 
C)  Experimentation 
D)  Selective control sampling 
E)  Test marketing

Question 6

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Accepted Answer

A) True 
 B)False

Question 7

Designs that apply part of the procedures of true experimentation,while lacking full experimental control are called quasi-experimental designs.

Accepted Answer

A) True 
 B)False

Question 8

A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A) True 
 B)False

Question 9

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Accepted Answer

A) True 
 B)False

Question 10

Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event the effects of which are to be determined?

Accepted Answer

A)  T 
B)  O 
C)  X 
D)  R 
A)  T 
B)  O 
C)  X 
D)  R

Question 11

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Accepted Answer

A)  Internal validity 
B)  Extraneous validity 
C)  External validity 
D)  Control validity 
E)  Population validity 
A)  Internal validity 
B)  Extraneous validity 
C)  External validity 
D)  Control validity 
E)  Population validity

Question 12

Which of the following refers to the improper assignment of test units to treatment conditions?

Accepted Answer

A)  randomization 
B)  matching 
C)  overcontrolling 
D)  statistical regression 
E)  selection bias 
A)  randomization 
B)  matching 
C)  overcontrolling 
D)  statistical regression 
E)  selection bias

Question 13

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Accepted Answer

A) True 
 B)False

Question 14

Field experiments feature which of the following?

Accepted Answer

A)  Realistic environment 
B)  Low control 
C)  High external validity 
D)  A and C 
E)  A, B, and C 
A)  Realistic environment 
B)  Low control 
C)  High external validity 
D)  A and C 
E)  A, B, and C

Question 15

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  construct condition design 
A)  statistical environment 
B)  laboratory environment 
C)  field environment 
D)  virtual environment 
E)  construct condition design

Question 16

Designs that do not control for extraneous factors by randomization are called true experimental design.

Accepted Answer

A) True 
 B)False

Question 17

Randomization is the preferred method for controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 18

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Accepted Answer

A) True 
 B)False

Question 19

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

Accepted Answer

A) True 
 B)False

Question 20

All of the following are good examples of test units EXCEPT:

Accepted Answer

A)  consumers. 
B)  price levels. 
C)  stores. 
D)  geographic areas. 
E)  B and D 
A)  consumers. 
B)  price levels. 
C)  stores. 
D)  geographic areas. 
E)  B and D

All of the following are good examples of dependent variables EXCEPT:

Statistical designs allow for the statistical control and analysis of external variables.

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

________ is an application of a controlled experiment done in limited,but carefully selected,test markets.

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Designs that apply part of the procedures of true experimentation,while lacking full experimental control are called quasi-experimental designs.

A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event the effects of which are to be determined?

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Which of the following refers to the improper assignment of test units to treatment conditions?

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Field experiments feature which of the following?

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Designs that do not control for extraneous factors by randomization are called true experimental design.

Randomization is the preferred method for controlling extraneous variables.

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

All of the following are good examples of test units EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 8: Causal Research Design: Experimentation

All of the following are good examples of dependent variables EXCEPT:

Statistical designs allow for the statistical control and analysis of external variables.

Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time,and the dependent variable was measured in the two groups simultaneously?

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

________ is an application of a controlled experiment done in limited,but carefully selected,test markets.

Variables that measure the effect of the independent variables on the test units are called dependent variables.

Designs that apply part of the procedures of true experimentation,while lacking full experimental control are called quasi-experimental designs.

A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.

The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Using the set of symbols commonly used in marketing research to denote experimental designs,which symbol below represents the exposure of a group to an independent variable,treatment,or event the effects of which are to be determined?

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Which of the following refers to the improper assignment of test units to treatment conditions?

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Field experiments feature which of the following?

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Designs that do not control for extraneous factors by randomization are called true experimental design.

Randomization is the preferred method for controlling extraneous variables.

Internal validity refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

True experimental designs include the pretest-posttest control group design and the posttest-only control group design.

All of the following are good examples of test units EXCEPT:

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters