Question 1

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

Accepted Answer

A)  wider coverage 
B)  survey administration is easy to control 
C)  simplicity in implementing surveys 
D)  ability to field more complex questions 
E)  responses are more candid 
A)  wider coverage 
B)  survey administration is easy to control 
C)  simplicity in implementing surveys 
D)  ability to field more complex questions 
E)  responses are more candid

Question 2

A(n)________ is sent to only those respondents who complete the survey.

Accepted Answer

A)  promised incentive 
B)  observed incentive 
C)  prepaid incentive 
D)  virtual incentive 
E)  completion incentive 
A)  promised incentive 
B)  observed incentive 
C)  prepaid incentive 
D)  virtual incentive 
E)  completion incentive

Question 3

Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

Accepted Answer

A)  no interviewer bias 
B)  good control of environment 
C)  low social desirability 
D)  low/moderate cost 
E)  no field force problems 
A)  no interviewer bias 
B)  good control of environment 
C)  low social desirability 
D)  low/moderate cost 
E)  no field force problems

Question 4

Briefly discuss mechanical observation.What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.

Accepted Answer

In mechanical observation,mechanical dev

Question 5

All of the following are recognized as disadvantages of using telephone interviewing to collect research data EXCEPT:

Accepted Answer

A)  no use of physical stimuli. 
B)  limited to simple questions. 
C)  low quantity of data. 
D)  poor response rate. 
E)  B and C 
A)  no use of physical stimuli. 
B)  limited to simple questions. 
C)  low quantity of data. 
D)  poor response rate. 
E)  B and C

Question 6

Survey questionnaires may be administered in four major modes: (1)telephone interview,(2)personal interviews,(3)mall interviews,and (4)electronic interviews (Figure 7.4 in text).

Accepted Answer

A) True 
 B)False

Question 7

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT:

Accepted Answer

A)  it enables the interviewer to provide clarifications to the respondent, allowing for complex questions. 
B)  it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product. 
C)  it provides very good sample control since homes can be selected without generating a list of all the homes in a given area. 
D)  it allows for longer interviews. 
E)  it permits easy interviewer supervision and control as the interviewers are traveling door-to-door. 
A)  it enables the interviewer to provide clarifications to the respondent, allowing for complex questions. 
B)  it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product. 
C)  it provides very good sample control since homes can be selected without generating a list of all the homes in a given area. 
D)  it allows for longer interviews. 
E)  it permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Question 8

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is NOT mentioned in the text as a method used to improve response rates?

Accepted Answer

A)  prior notification 
B)  incentives 
C)  follow-up 
D)  personalization 
E)  All of these methods are used to improve response rates. 
A)  prior notification 
B)  incentives 
C)  follow-up 
D)  personalization 
E)  All of these methods are used to improve response rates.

Question 10

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

Accepted Answer

A) True 
 B)False

Question 11

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

Accepted Answer

A) True 
 B)False

Question 12

The most common primary data-collection method is the structured direct survey.

Accepted Answer

A) True 
 B)False

Question 13

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

Accepted Answer

A) True 
 B)False

Question 14

The method of interviewing that is one of the most popular for collecting survey data is the ________.

Accepted Answer

A)  telephone interview 
B)  mail interview 
C)  observational interview 
D)  mall intercept interview 
E)  in-home personal interview 
A)  telephone interview 
B)  mail interview 
C)  observational interview 
D)  mall intercept interview 
E)  in-home personal interview

Question 15

All of the following are recognized as disadvantages of using in-home interviewing to collect research data EXCEPT:

Accepted Answer

A)  low control of field force. 
B)  potential for interviewer bias. 
C)  poor sample control. 
D)  most expensive. 
E)  may take long to collect the data. 
A)  low control of field force. 
B)  potential for interviewer bias. 
C)  poor sample control. 
D)  most expensive. 
E)  may take long to collect the data.

Question 16

CAPI interviewing is inappropriate for conducting B2B research at trade shows or conventions.

Accepted Answer

A) True 
 B)False

Question 17

According to the text,despite their value,personal in-home interviews are being replaced by telephone interviews.

Accepted Answer

A) True 
 B)False

Question 18

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following methods of collecting survey data is the least popular?

Accepted Answer

A)  telephone interview 
B)  mail interview 
C)  observational interview 
D)  electronic interview 
E)  personal interview 
A)  telephone interview 
B)  mail interview 
C)  observational interview 
D)  electronic interview 
E)  personal interview

Question 20

Many social sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Accepted Answer

A) True 
 B)False

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

A(n)________ is sent to only those respondents who complete the survey.

Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

Briefly discuss mechanical observation.What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.

All of the following are recognized as disadvantages of using telephone interviewing to collect research data EXCEPT:

Survey questionnaires may be administered in four major modes: (1)telephone interview,(2)personal interviews,(3)mall interviews,and (4)electronic interviews (Figure 7.4 in text).

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT:

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Which of the following is NOT mentioned in the text as a method used to improve response rates?

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

The most common primary data-collection method is the structured direct survey.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

The method of interviewing that is one of the most popular for collecting survey data is the ________.

All of the following are recognized as disadvantages of using in-home interviewing to collect research data EXCEPT:

CAPI interviewing is inappropriate for conducting B2B research at trade shows or conventions.

According to the text,despite their value,personal in-home interviews are being replaced by telephone interviews.

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

Which of the following methods of collecting survey data is the least popular?

Many social sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 7: Descriptive Research Design: Survey and Observation

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

A(n)________ is sent to only those respondents who complete the survey.

Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

Briefly discuss mechanical observation.What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.

All of the following are recognized as disadvantages of using telephone interviewing to collect research data EXCEPT:

Survey questionnaires may be administered in four major modes: (1)telephone interview,(2)personal interviews,(3)mall interviews,and (4)electronic interviews (Figure 7.4 in text).

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT:

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Which of the following is NOT mentioned in the text as a method used to improve response rates?

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

The most common primary data-collection method is the structured direct survey.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

The method of interviewing that is one of the most popular for collecting survey data is the ________.

All of the following are recognized as disadvantages of using in-home interviewing to collect research data EXCEPT:

CAPI interviewing is inappropriate for conducting B2B research at trade shows or conventions.

According to the text,despite their value,personal in-home interviews are being replaced by telephone interviews.

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

Which of the following methods of collecting survey data is the least popular?

Many social sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters