Question 1

The objective of causal research is discovery of ideas and insights.

Accepted Answer

A) True 
 B)False

Question 2

In a short essay,discuss the relationships among exploratory,descriptive,and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Accepted Answer

When little is known about the problem s

Question 3

Exploratory research is suitable for generating all of the following EXCEPT:

Accepted Answer

A)  alternative courses of action. 
B)  cause-and-effect relationships. 
C)  research questions. 
D)  hypotheses. 
E)  C and D 
A)  alternative courses of action. 
B)  cause-and-effect relationships. 
C)  research questions. 
D)  hypotheses. 
E)  C and D

Question 4

According to the text,the main method of causal research is a(n)________.

Accepted Answer

A)  panel 
B)  focus group 
C)  survey 
D)  experiment 
E)  client project 
A)  panel 
B)  focus group 
C)  survey 
D)  experiment 
E)  client project

Question 5

Descriptive research is a type of exploratory research that has as its major objective the description of something-usually market characteristics or functions.

Accepted Answer

A) True 
 B)False

Question 6

________ assumes that the researcher has prior knowledge about the problem situation.

Accepted Answer

A)  Exploratory research 
B)  Descriptive research 
C)  Objective research 
D)  Subjective research 
E)  Lead research 
A)  Exploratory research 
B)  Descriptive research 
C)  Objective research 
D)  Subjective research 
E)  Lead research

Question 7

Which of the following is NOT an example of a descriptive research goal?

Accepted Answer

A)  to develop a profile of a target market 
B)  to determine the cause of a sales decrease 
C)  to estimate the frequency of product use as a basis for sales forecasts 
D)  to determine the degree to which marketing variables are associated 
E)  to determine the relationship between product use and perception of product characteristics 
A)  to develop a profile of a target market 
B)  to determine the cause of a sales decrease 
C)  to estimate the frequency of product use as a basis for sales forecasts 
D)  to determine the degree to which marketing variables are associated 
E)  to determine the relationship between product use and perception of product characteristics

Question 8

According to the text,the objective of ________ is to test specific hypotheses and examine specific relationships.

Accepted Answer

A)  conclusive research 
B)  subjective research 
C)  exploratory research 
D)  observational research 
E)  conditional research 
A)  conclusive research 
B)  subjective research 
C)  exploratory research 
D)  observational research 
E)  conditional research

Question 9

________ is conducted on a small and nonrepresentative sample,so the findings should be regarded as tentative and should be used as building blocks for further research.

Accepted Answer

A)  Causal research 
B)  Exploratory research 
C)  Conclusive research 
D)  Descriptive research 
E)  Focused research 
A)  Causal research 
B)  Exploratory research 
C)  Conclusive research 
D)  Descriptive research 
E)  Focused research

Question 10

Which of the following elements of a research proposal is usually at the very beginning?

Accepted Answer

A)  problem definition 
B)  executive summary 
C)  approach to the problem 
D)  research design 
E)  analysis plan 
A)  problem definition 
B)  executive summary 
C)  approach to the problem 
D)  research design 
E)  analysis plan

Question 11

Conventional industry practice would have the project paid ________.

Accepted Answer

A)  after all deliverables had been received by the client 
B)  just before all deliverables will be sent to the client 
C)  at the midpoint and at the end 
D)  whenever the client's accountants agree to send payment 
E)  in three parts due at the beginning, mid-point, and the end 
A)  after all deliverables had been received by the client 
B)  just before all deliverables will be sent to the client 
C)  at the midpoint and at the end 
D)  whenever the client's accountants agree to send payment 
E)  in three parts due at the beginning, mid-point, and the end

Question 12

The only classifications used for descriptive studies are in the following three categories: 1)sales,2)consumer perception,and 3)behavior studies.

Accepted Answer

A) True 
 B)False

Question 13

________ research is typically more formal and structured than ________ research.

Accepted Answer

A)  Exploratory; conclusive 
B)  Conclusive; exploratory 
C)  Exploratory; descriptive 
D)  Subjective; observational 
E)  Lead; supporting 
A)  Exploratory; conclusive 
B)  Conclusive; exploratory 
C)  Exploratory; descriptive 
D)  Subjective; observational 
E)  Lead; supporting

Question 14

A characteristic of descriptive research is that it is often the front end of total research.

Accepted Answer

A) True 
 B)False

Question 15

According to the text,the objective of exploratory research is to test specific hypotheses and examine specific relationships.

Accepted Answer

A) True 
 B)False

Question 16

Exploratory research is typically more formal and structured than conclusive research.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are elements that describe descriptive research EXCEPT:

Accepted Answer

A)  it is based on data that is collected using small, nonrepresentative samples. 
B)  it is based on a clear statement of the problem. 
C)  it is based on specific hypotheses. 
D)  it is based on specification of the information needed. 
E)  data are collected in a structured fashion. 
A)  it is based on data that is collected using small, nonrepresentative samples. 
B)  it is based on a clear statement of the problem. 
C)  it is based on specific hypotheses. 
D)  it is based on specification of the information needed. 
E)  data are collected in a structured fashion.

Question 18

All of the following are tasks a researcher must perform in formulating a research design EXCEPT:

Accepted Answer

A)  specify the information needed. 
B)  determine how to make the research design error free. 
C)  specify the measurement and scaling procedures. 
D)  determine the sampling process and sample size. 
E)  develop a plan of analysis. 
A)  specify the information needed. 
B)  determine how to make the research design error free. 
C)  specify the measurement and scaling procedures. 
D)  determine the sampling process and sample size. 
E)  develop a plan of analysis.

Question 19

A cause-and-effect study is a major type of descriptive study.

Accepted Answer

A) True 
 B)False

Question 20

What would you say is a unifying theme for the Ethics in Marketing Research examples related to research design in Chapter 3? Justify your answer.

Accepted Answer

One important theme in the ethics exampl

The objective of causal research is discovery of ideas and insights.

In a short essay,discuss the relationships among exploratory,descriptive,and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Exploratory research is suitable for generating all of the following EXCEPT:

According to the text,the main method of causal research is a(n)________.

Descriptive research is a type of exploratory research that has as its major objective the description of something-usually market characteristics or functions.

________ assumes that the researcher has prior knowledge about the problem situation.

Which of the following is NOT an example of a descriptive research goal?

According to the text,the objective of ________ is to test specific hypotheses and examine specific relationships.

________ is conducted on a small and nonrepresentative sample,so the findings should be regarded as tentative and should be used as building blocks for further research.

Which of the following elements of a research proposal is usually at the very beginning?

Conventional industry practice would have the project paid ________.

The only classifications used for descriptive studies are in the following three categories: 1)sales,2)consumer perception,and 3)behavior studies.

research is typically more formal and structured than research.

A characteristic of descriptive research is that it is often the front end of total research.

According to the text,the objective of exploratory research is to test specific hypotheses and examine specific relationships.

Exploratory research is typically more formal and structured than conclusive research.

All of the following are elements that describe descriptive research EXCEPT:

All of the following are tasks a researcher must perform in formulating a research design EXCEPT:

A cause-and-effect study is a major type of descriptive study.

What would you say is a unifying theme for the Ethics in Marketing Research examples related to research design in Chapter 3? Justify your answer.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design

The objective of causal research is discovery of ideas and insights.

In a short essay,discuss the relationships among exploratory,descriptive,and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Exploratory research is suitable for generating all of the following EXCEPT:

According to the text,the main method of causal research is a(n)________.

Descriptive research is a type of exploratory research that has as its major objective the description of something-usually market characteristics or functions.

________ assumes that the researcher has prior knowledge about the problem situation.

Which of the following is NOT an example of a descriptive research goal?

According to the text,the objective of ________ is to test specific hypotheses and examine specific relationships.

________ is conducted on a small and nonrepresentative sample,so the findings should be regarded as tentative and should be used as building blocks for further research.

Which of the following elements of a research proposal is usually at the very beginning?

Conventional industry practice would have the project paid ________.

The only classifications used for descriptive studies are in the following three categories: 1)sales,2)consumer perception,and 3)behavior studies.

________ research is typically more formal and structured than ________ research.

A characteristic of descriptive research is that it is often the front end of total research.

According to the text,the objective of exploratory research is to test specific hypotheses and examine specific relationships.

Exploratory research is typically more formal and structured than conclusive research.

All of the following are elements that describe descriptive research EXCEPT:

All of the following are tasks a researcher must perform in formulating a research design EXCEPT:

A cause-and-effect study is a major type of descriptive study.

What would you say is a unifying theme for the Ethics in Marketing Research examples related to research design in Chapter 3? Justify your answer.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

research is typically more formal and structured than research.