Question 1

Outside marketing research companies hired to supply marketing research data are called ________.

Accepted Answer

A)  horizontal suppliers 
B)  vertical suppliers 
C)  external suppliers 
D)  internal suppliers 
E)  full-service suppliers 
A)  horizontal suppliers 
B)  vertical suppliers 
C)  external suppliers 
D)  internal suppliers 
E)  full-service suppliers

Question 2

An advanced form of decision support system,called ________,uses artificial intelligence procedures to incorporate expert judgment.

Accepted Answer

A)  management information systems 
B)  transaction processing systems 
C)  expert systems 
D)  marketing information systems 
E)  total quality management 
A)  management information systems 
B)  transaction processing systems 
C)  expert systems 
D)  marketing information systems 
E)  total quality management

Question 3

Telephone,mail,personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

Accepted Answer

A) True 
 B)False

Question 4

The first step in any marketing research project is to formulate the research design.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a characteristic of a marketing information system?

Accepted Answer

A)  structured problems 
B)  use of reports 
C)  information displaying restricted 
D)  can improve decision making by using "what if" analysis 
E)  can improve decision making by clarifying new data 
A)  structured problems 
B)  use of reports 
C)  information displaying restricted 
D)  can improve decision making by using "what if" analysis 
E)  can improve decision making by clarifying new data

Question 6

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

Accepted Answer

A) True 
 B)False

Question 7

In a short essay,discuss the differences between problem-identification research and problem-solving research.Include a description of situations in which each type of research would be most appropriate.

Accepted Answer

Problem-identification research involves

Question 8

All of the following are considered to be controllable marketing variables EXCEPT:

Accepted Answer

A)  competition. 
B)  pricing. 
C)  promotion. 
D)  distribution. 
E)  product. 
A)  competition. 
B)  pricing. 
C)  promotion. 
D)  distribution. 
E)  product.

Question 9

All of the following are characteristics that describe a decision support system EXCEPT:

Accepted Answer

A)  can improve decision making by clarifying new data. 
B)  unstructured problems. 
C)  use of models. 
D)  adaptability. 
E)  both A and B 
A)  can improve decision making by clarifying new data. 
B)  unstructured problems. 
C)  use of models. 
D)  adaptability. 
E)  both A and B

Question 10

Marketing research departments located within a firm are called ________.

Accepted Answer

A)  internal suppliers 
B)  horizontal suppliers 
C)  virtual suppliers 
D)  external suppliers 
E)  smart zones 
A)  internal suppliers 
B)  horizontal suppliers 
C)  virtual suppliers 
D)  external suppliers 
E)  smart zones

Question 11

Unstructured problems and the use of models are characteristics that describe a decision support system.

Accepted Answer

A) True 
 B)False

Question 12

Problem-identification research involves going below the surface to identify the true underlying problem that the marketing manager is facing.

Accepted Answer

A) True 
 B)False

Question 13

According to the text,the Nielsen Co.was recognized as the largest global research firm based on global research revenues.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT a step in the marketing research process?

Accepted Answer

A)  problem definition 
B)  problem correction 
C)  research design formulation 
D)  report generation and presentation 
E)  data preparation and analysis 
A)  problem definition 
B)  problem correction 
C)  research design formulation 
D)  report generation and presentation 
E)  data preparation and analysis

Question 15

According to the text,most of the research suppliers are ________.

Accepted Answer

A)  multinational operations 
B)  Fortune 500 operations 
C)  foreign operations 
D)  small operations 
E)  501(c)(3) organizations 
A)  multinational operations 
B)  Fortune 500 operations 
C)  foreign operations 
D)  small operations 
E)  501(c)(3) organizations

Question 16

In a short essay,list and discuss the six steps in the marketing research process.

Accepted Answer

Step 1: Defining the Problem - the first

Question 17

Competitive intelligence (CI)may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.

Accepted Answer

A) True 
 B)False

Question 18

All of the following represent main methods used by syndicated services to collected data EXCEPT:

Accepted Answer

A)  focus groups. 
B)  surveys. 
C)  panels. 
D)  scanners. 
E)  audits. 
A)  focus groups. 
B)  surveys. 
C)  panels. 
D)  scanners. 
E)  audits.

Question 19

An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.

Accepted Answer

A) True 
 B)False

Question 20

Outside marketing research companies hired to supply marketing research data are called external suppliers.

Accepted Answer

A) True 
 B)False

Outside marketing research companies hired to supply marketing research data are called ________.

An advanced form of decision support system,called ________,uses artificial intelligence procedures to incorporate expert judgment.

Telephone,mail,personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

The first step in any marketing research project is to formulate the research design.

Which of the following is NOT a characteristic of a marketing information system?

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

In a short essay,discuss the differences between problem-identification research and problem-solving research.Include a description of situations in which each type of research would be most appropriate.

All of the following are considered to be controllable marketing variables EXCEPT:

All of the following are characteristics that describe a decision support system EXCEPT:

Marketing research departments located within a firm are called ________.

Unstructured problems and the use of models are characteristics that describe a decision support system.

Problem-identification research involves going below the surface to identify the true underlying problem that the marketing manager is facing.

According to the text,the Nielsen Co.was recognized as the largest global research firm based on global research revenues.

Which of the following is NOT a step in the marketing research process?

According to the text,most of the research suppliers are ________.

In a short essay,list and discuss the six steps in the marketing research process.

Competitive intelligence (CI)may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.

All of the following represent main methods used by syndicated services to collected data EXCEPT:

An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.

Outside marketing research companies hired to supply marketing research data are called external suppliers.

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

Outside marketing research companies hired to supply marketing research data are called ________.

An advanced form of decision support system,called ________,uses artificial intelligence procedures to incorporate expert judgment.

Telephone,mail,personal and electronic interviewing are forms of interviewing in the data collection stage of the research process.

The first step in any marketing research project is to formulate the research design.

Which of the following is NOT a characteristic of a marketing information system?

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

In a short essay,discuss the differences between problem-identification research and problem-solving research.Include a description of situations in which each type of research would be most appropriate.

All of the following are considered to be controllable marketing variables EXCEPT:

All of the following are characteristics that describe a decision support system EXCEPT:

Marketing research departments located within a firm are called ________.

Unstructured problems and the use of models are characteristics that describe a decision support system.

Problem-identification research involves going below the surface to identify the true underlying problem that the marketing manager is facing.

According to the text,the Nielsen Co.was recognized as the largest global research firm based on global research revenues.

Which of the following is NOT a step in the marketing research process?

According to the text,most of the research suppliers are ________.

In a short essay,list and discuss the six steps in the marketing research process.

Competitive intelligence (CI)may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.

All of the following represent main methods used by syndicated services to collected data EXCEPT:

An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.

Outside marketing research companies hired to supply marketing research data are called external suppliers.

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters