Question 1

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

Accepted Answer

A) True 
 B)False

Question 2

________ is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

Accepted Answer

A)  Casewise deletion 
B)  Pairwise deletion 
C)  Alternate deletion 
D)  Concurrent deletion 
E)  Simple deletion 
A)  Casewise deletion 
B)  Pairwise deletion 
C)  Alternate deletion 
D)  Concurrent deletion 
E)  Simple deletion

Question 3

In a short essay,define data cleaning and discuss how consistency checks and treatment of missing responses relate to the data cleaning process.

Accepted Answer

Data cleaning is the thorough and extens

Question 4

Researchers have one choice for collecting their data: hire a data collection agency.

Accepted Answer

A) True 
 B)False

Question 5

In the marketing research process,data preparation and analysis comes immediately after ________ and before ________.

Accepted Answer

A)  problem definition; research design 
B)  research design; fieldwork 
C)  fieldwork; research design 
D)  problem definition; report preparation 
E)  fieldwork; report preparation and presentation 
A)  problem definition; research design 
B)  research design; fieldwork 
C)  fieldwork; research design 
D)  problem definition; report preparation 
E)  fieldwork; report preparation and presentation

Question 6

Treatment of missing responses poses problems,particularly if the proportion of missing responses is between 5 percent and 10 percent.

Accepted Answer

A) True 
 B)False

Question 7

Supervision of field workers involves all of the following EXCEPT ________.

Accepted Answer

A)  quality control and editing 
B)  sampling control 
C)  central office control 
D)  coding of questionnaires 
E)  control of cheating 
A)  quality control and editing 
B)  sampling control 
C)  central office control 
D)  coding of questionnaires 
E)  control of cheating

Question 8

The supervisor should ask a complex and sensitive survey question when validating an interview with a respondent.

Accepted Answer

A) True 
 B)False

Question 9

The general rule for recording answers to unstructured questions is to record the responses verbatim.

Accepted Answer

A) True 
 B)False

Question 10

To validate the study,the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Accepted Answer

A) True 
 B)False

Question 11

________ involves direct machine reading of the codes and simultaneous transcription.

Accepted Answer

A)  Optical scanning 
B)  Key punching 
C)  Validating 
D)  Data cleaning 
E)  Predictive dialing 
A)  Optical scanning 
B)  Key punching 
C)  Validating 
D)  Data cleaning 
E)  Predictive dialing

Question 12

According to the text,the data preparation process begins with checking the questionnaires for completeness.

Accepted Answer

A) True 
 B)False

Question 13

To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT ________.

Accepted Answer

A)  the number of calls made 
B)  the number of not-at-homes 
C)  the number of refusals 
D)  the number of completed interviews for each interviewer 
E)  Supervisors should keep daily records of all of the selections to control interviewers. 
A)  the number of calls made 
B)  the number of not-at-homes 
C)  the number of refusals 
D)  the number of completed interviews for each interviewer 
E)  Supervisors should keep daily records of all of the selections to control interviewers.

Question 14

A limited number of operational staff or field workers,as few as two or three,may be assigned to a social media project.

Accepted Answer

A) True 
 B)False

Question 15

Unsatisfactory responses from collected data may be discarded when the proportion of unsatisfactory respondents is 20 percent to 30 percent.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,fieldwork is the first step in the marketing research process.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following individuals is NOT recognized as a field worker?

Accepted Answer

A)  an interviewer intercepting shoppers in a mall 
B)  a project director conducting a check on the data analysis 
C)  a telephone interviewer calling from a central location 
D)  an observer counting customers in a particular section of a store 
E)  a worker mailing questionnaires from an office 
A)  an interviewer intercepting shoppers in a mall 
B)  a project director conducting a check on the data analysis 
C)  a telephone interviewer calling from a central location 
D)  an observer counting customers in a particular section of a store 
E)  a worker mailing questionnaires from an office

Question 18

In a short essay,discuss the process of selecting qualified field workers.

Accepted Answer

The first step in the fieldwork process

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

________ is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

In a short essay,define data cleaning and discuss how consistency checks and treatment of missing responses relate to the data cleaning process.

Researchers have one choice for collecting their data: hire a data collection agency.

In the marketing research process,data preparation and analysis comes immediately after and before .

Treatment of missing responses poses problems,particularly if the proportion of missing responses is between 5 percent and 10 percent.

Supervision of field workers involves all of the following EXCEPT ________.

The supervisor should ask a complex and sensitive survey question when validating an interview with a respondent.

The general rule for recording answers to unstructured questions is to record the responses verbatim.

To validate the study,the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

________ involves direct machine reading of the codes and simultaneous transcription.

According to the text,the data preparation process begins with checking the questionnaires for completeness.

To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT ________.

A limited number of operational staff or field workers,as few as two or three,may be assigned to a social media project.

Unsatisfactory responses from collected data may be discarded when the proportion of unsatisfactory respondents is 20 percent to 30 percent.

According to the text,fieldwork is the first step in the marketing research process.

Which of the following individuals is NOT recognized as a field worker?

In a short essay,discuss the process of selecting qualified field workers.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

________ is a method of handling missing values in which for each calculation or analysis,only the respondents with complete responses are considered.

In a short essay,define data cleaning and discuss how consistency checks and treatment of missing responses relate to the data cleaning process.

Researchers have one choice for collecting their data: hire a data collection agency.

In the marketing research process,data preparation and analysis comes immediately after ________ and before ________.

Treatment of missing responses poses problems,particularly if the proportion of missing responses is between 5 percent and 10 percent.

Supervision of field workers involves all of the following EXCEPT ________.

The supervisor should ask a complex and sensitive survey question when validating an interview with a respondent.

The general rule for recording answers to unstructured questions is to record the responses verbatim.

To validate the study,the supervisors call 30 to 40 percent of the respondents to inquire whether the field workers actually conducted the interviews.

________ involves direct machine reading of the codes and simultaneous transcription.

According to the text,the data preparation process begins with checking the questionnaires for completeness.

To control the problems of interviewers not strictly following the sampling plan,supervisors should keep daily records of all of the following EXCEPT ________.

A limited number of operational staff or field workers,as few as two or three,may be assigned to a social media project.

Unsatisfactory responses from collected data may be discarded when the proportion of unsatisfactory respondents is 20 percent to 30 percent.

According to the text,fieldwork is the first step in the marketing research process.

Which of the following individuals is NOT recognized as a field worker?

In a short essay,discuss the process of selecting qualified field workers.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

In the marketing research process,data preparation and analysis comes immediately after and before .