Question 1

________ helps respondents focus on the specific content of the interview and provide only relevant information.

Accepted Answer

A)  Sampling 
B)  Factoring 
C)  Probing 
D)  Recording 
E)  Selecting 
A)  Sampling 
B)  Factoring 
C)  Probing 
D)  Recording 
E)  Selecting

Question 2

An observer counting customers in a particular section of a store is an example of a field worker.

Accepted Answer

A) True 
 B)False

Question 3

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

Accepted Answer

A) True 
 B)False

Question 4

Central office control involves tabulating the responses to important demographic characteristics and key questions.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Accepted Answer

A)  return the questionnaire to the field to get better data 
B)  assign missing values 
C)  discard unsatisfactory respondents 
D)  delete the question from the survey 
E)  All of the above are alternatives. 
A)  return the questionnaire to the field to get better data 
B)  assign missing values 
C)  discard unsatisfactory respondents 
D)  delete the question from the survey 
E)  All of the above are alternatives.

Question 6

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Accepted Answer

A) True 
 B)False

Question 7

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

Accepted Answer

A)  the sample size is large 
B)  there are few missing responses 
C)  the variables are not highly related 
D)  the sample size is small 
E)  the variables are correlated 
A)  the sample size is large 
B)  there are few missing responses 
C)  the variables are not highly related 
D)  the sample size is small 
E)  the variables are correlated

Question 8

To understand the interviewers' problems,the supervisors should do some interviewing.

Accepted Answer

A) True 
 B)False

Question 9

________ consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

Accepted Answer

A)  Coding 
B)  Editing 
C)  Validating 
D)  Pretesting 
E)  Transcribing 
A)  Coding 
B)  Editing 
C)  Validating 
D)  Pretesting 
E)  Transcribing

Question 10

For structured questions,frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.

Accepted Answer

A) True 
 B)False

Question 11

Pairwise deletion may be appropriate when the sample size is large.

Accepted Answer

A) True 
 B)False

Question 12

Supervision of field workers involves coding of questionnaires.

Accepted Answer

A) True 
 B)False

Question 13

In a short essay,discuss the fieldwork issues facing researchers conducting international marketing research.

Accepted Answer

The selection,training,supervision,and e

Question 14

________ involves the transformation of data to create new variables or modify existing ones.

Accepted Answer

A)  Transformational displacement 
B)  Transform and reform 
C)  Transform and modify 
D)  Variable streamlining 
E)  Variable respecification 
A)  Transformational displacement 
B)  Transform and reform 
C)  Transform and modify 
D)  Variable streamlining 
E)  Variable respecification

Question 15

According to the text,the data preparation process begins with ________.

Accepted Answer

A)  validating the questionnaires 
B)  evaluating the interviewers 
C)  pretesting the questionnaire 
D)  transcribing data 
E)  preliminary plan of data analysis 
A)  validating the questionnaires 
B)  evaluating the interviewers 
C)  pretesting the questionnaire 
D)  transcribing data 
E)  preliminary plan of data analysis

Question 16

Which of the following is the last stage of the data preparation process?

Accepted Answer

A)  questionnaire checking 
B)  coding 
C)  data cleaning 
D)  transcribing 
E)  selecting a data analysis strategy 
A)  questionnaire checking 
B)  coding 
C)  data cleaning 
D)  transcribing 
E)  selecting a data analysis strategy

Question 17

According to the text,the typical interviewer is a ________,with an above-average education and an above-average household income.

Accepted Answer

A)  single woman aged 18 to 34 
B)  single woman aged 35 to 54 
C)  married woman aged 18 to 34 
D)  married woman aged 35 to 54 
E)  senior woman aged 55 to 65 
A)  single woman aged 18 to 34 
B)  single woman aged 35 to 54 
C)  married woman aged 18 to 34 
D)  married woman aged 35 to 54 
E)  senior woman aged 55 to 65

Question 18

Coding of fieldwork means verifying that field workers are submitting authentic interviews.

Accepted Answer

A) True 
 B)False

Question 19

The final data analysis plan should never differ from the preliminary plan for data analysis.

Accepted Answer

A) True 
 B)False

Question 20

When collecting qualitative data from social media,which of the following is a decision that has to be made?

Accepted Answer

A)  determining the type and specification of the social media channels to be monitored 
B)  developing a standardization of terms, conversation types, and content types 
C)  establishing a standardized coding scheme 
D)  setting benchmarks 
E)  All of these are decisions that have to be made. 
A)  determining the type and specification of the social media channels to be monitored 
B)  developing a standardization of terms, conversation types, and content types 
C)  establishing a standardized coding scheme 
D)  setting benchmarks 
E)  All of these are decisions that have to be made.

________ helps respondents focus on the specific content of the interview and provide only relevant information.

An observer counting customers in a particular section of a store is an example of a field worker.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

Central office control involves tabulating the responses to important demographic characteristics and key questions.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

To understand the interviewers' problems,the supervisors should do some interviewing.

________ consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

For structured questions,frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.

Pairwise deletion may be appropriate when the sample size is large.

Supervision of field workers involves coding of questionnaires.

In a short essay,discuss the fieldwork issues facing researchers conducting international marketing research.

________ involves the transformation of data to create new variables or modify existing ones.

According to the text,the data preparation process begins with ________.

Which of the following is the last stage of the data preparation process?

According to the text,the typical interviewer is a ________,with an above-average education and an above-average household income.

Coding of fieldwork means verifying that field workers are submitting authentic interviews.

The final data analysis plan should never differ from the preliminary plan for data analysis.

When collecting qualitative data from social media,which of the following is a decision that has to be made?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

________ helps respondents focus on the specific content of the interview and provide only relevant information.

An observer counting customers in a particular section of a store is an example of a field worker.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

Central office control involves tabulating the responses to important demographic characteristics and key questions.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

To understand the interviewers' problems,the supervisors should do some interviewing.

________ consists of screening questionnaires to identify illegible,incomplete,inconsistent,or ambiguous responses.

For structured questions,frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.

Pairwise deletion may be appropriate when the sample size is large.

Supervision of field workers involves coding of questionnaires.

In a short essay,discuss the fieldwork issues facing researchers conducting international marketing research.

________ involves the transformation of data to create new variables or modify existing ones.

According to the text,the data preparation process begins with ________.

Which of the following is the last stage of the data preparation process?

According to the text,the typical interviewer is a ________,with an above-average education and an above-average household income.

Coding of fieldwork means verifying that field workers are submitting authentic interviews.

The final data analysis plan should never differ from the preliminary plan for data analysis.

When collecting qualitative data from social media,which of the following is a decision that has to be made?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters