Question 1

________ are internal communication systems that connect employees.

Accepted Answer

A) Internets 
B) Webnets 
C) Extranets 
D) Intranets 
E) Technets 
A) Internets 
B) Webnets 
C) Extranets 
D) Intranets 
E) Technets

Question 2

Content for mobile tends to be complex because consumers now spend so much time with their phones.

Accepted Answer

A) True 
 B)False

Question 3

Describe the challenges of the web in international advertising.

Accepted Answer

The Web is an international marketing an

Question 4

________ utilises localised wireless technology to transmit advertising content within a restricted geographic location,such as near a shopping area.

Accepted Answer

A) Proximity marketing 
B) Advertainment 
C) Cloud computing 
D) Data mining 
E) Instant messaging 
A) Proximity marketing 
B) Advertainment 
C) Cloud computing 
D) Data mining 
E) Instant messaging

Question 5

A notable advantage of advertising on the internet is that it is relatively inexpensive.

Accepted Answer

A) True 
 B)False

Question 6

The penetration of internet use is greater in Australia/Oceania than in Asia,which means ________.

Accepted Answer

A) more people use the internet in Australia/Oceania 
B) more people own mobile devices in Australia/Oceania 
C) the percentage of internet users is greater in Australia/Oceania 
D) access to computers is growing in both regions 
E) English is the dominant language on the internet 
A) more people use the internet in Australia/Oceania 
B) more people own mobile devices in Australia/Oceania 
C) the percentage of internet users is greater in Australia/Oceania 
D) access to computers is growing in both regions 
E) English is the dominant language on the internet

Question 7

The 'currency barrier' to web marketing and advertising requires international marketers to ________.

Accepted Answer

A) translate all messages into English 
B) decide whether to quote prices in their own or local currencies 
C) integrate brand and advertising objectives 
D) comply with legal differences that vary between countries 
E) identify the countries where pay-per-minute charges are common 
A) translate all messages into English 
B) decide whether to quote prices in their own or local currencies 
C) integrate brand and advertising objectives 
D) comply with legal differences that vary between countries 
E) identify the countries where pay-per-minute charges are common

Question 8

How does internet advertising fulfil the primary purposes of advertising?

Accepted Answer

First,it enhances brand awareness,adding

Question 9

________ means that all bulk emailers have to get your permission before sending any email.

Accepted Answer

A) Opt out 
B) Opt in 
C) Can spam 
D) Buy in 
E) Access allowed 
A) Opt out 
B) Opt in 
C) Can spam 
D) Buy in 
E) Access allowed

Question 10

Carlton Draught's 'Big Ad' used email to generate word-of-mouth on a mass scale on the internet,a practice referred to as ________ advertising.

Accepted Answer

A) advertainment 
B) alternative 
C) viral 
D) guerrilla 
E) wired 
A) advertainment 
B) alternative 
C) viral 
D) guerrilla 
E) wired

Question 11

What type of advertising appears in conventional media to drive traffic to a website?

Accepted Answer

A) Offline advertising 
B) Banner advertising 
C) Directory advertising 
D) Directional advertising 
E) Online advertising 
A) Offline advertising 
B) Banner advertising 
C) Directory advertising 
D) Directional advertising 
E) Online advertising

Question 12

Quickflix,the internet DVD rental service,has the ability to collect preference and choice information on visitors to its website,but it is very concerned that their customers understand that they maintain a responsible position with respect to their use of that data.How does Quickflix,and other businesses like them,inform visitors to their website of this fact?

Accepted Answer

Companies try to maintain a responsible

Question 13

Explain how the internet audience is measured,as well as advertisers' concerns surrounding those measures.

Accepted Answer

Measures used to track a consumer throug

Question 14

Which of the following are advantages of internet advertising?

Accepted Answer

A) Relatively inexpensive. 
B) Can deliver business,such as the pop-behind ads that motivate people to respond. 
C) Can customise and personalise messages. 
D) Can provide excellent sales leads or actual sales for B2B advertisers. 
E) All of the above. 
A) Relatively inexpensive. 
B) Can deliver business,such as the pop-behind ads that motivate people to respond. 
C) Can customise and personalise messages. 
D) Can provide excellent sales leads or actual sales for B2B advertisers. 
E) All of the above.

Question 15

The extra-long,skinny ads running down the right- or left-hand side of a website are called multi-storey ads.

Accepted Answer

A) True 
 B)False

Question 16

________ media refers to any communication system that permits two-way communication,such as a telephone call or an email.

Accepted Answer

A) Interpersonal 
B) Mass 
C) Interactive 
D) Selective 
E) Permission 
A) Interpersonal 
B) Mass 
C) Interactive 
D) Selective 
E) Permission

Question 17

A company's ________ is the online face it presents to the public.

Accepted Answer

A) website 
B) interconnect 
C) interface 
D) intranet 
E) extranet 
A) website 
B) interconnect 
C) interface 
D) intranet 
E) extranet

________ are internal communication systems that connect employees.

Content for mobile tends to be complex because consumers now spend so much time with their phones.

Describe the challenges of the web in international advertising.

________ utilises localised wireless technology to transmit advertising content within a restricted geographic location,such as near a shopping area.

A notable advantage of advertising on the internet is that it is relatively inexpensive.

The penetration of internet use is greater in Australia/Oceania than in Asia,which means ________.

The 'currency barrier' to web marketing and advertising requires international marketers to ________.

How does internet advertising fulfil the primary purposes of advertising?

________ means that all bulk emailers have to get your permission before sending any email.

Carlton Draught's 'Big Ad' used email to generate word-of-mouth on a mass scale on the internet,a practice referred to as ________ advertising.

What type of advertising appears in conventional media to drive traffic to a website?

Explain how the internet audience is measured,as well as advertisers' concerns surrounding those measures.

Which of the following are advantages of internet advertising?

The extra-long,skinny ads running down the right- or left-hand side of a website are called multi-storey ads.

________ media refers to any communication system that permits two-way communication,such as a telephone call or an email.

A company's ________ is the online face it presents to the public.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 10: Interactive and Digital Media

________ are internal communication systems that connect employees.

Content for mobile tends to be complex because consumers now spend so much time with their phones.

Describe the challenges of the web in international advertising.

________ utilises localised wireless technology to transmit advertising content within a restricted geographic location,such as near a shopping area.

A notable advantage of advertising on the internet is that it is relatively inexpensive.

The penetration of internet use is greater in Australia/Oceania than in Asia,which means ________.

The 'currency barrier' to web marketing and advertising requires international marketers to ________.

How does internet advertising fulfil the primary purposes of advertising?

________ means that all bulk emailers have to get your permission before sending any email.

Carlton Draught's 'Big Ad' used email to generate word-of-mouth on a mass scale on the internet,a practice referred to as ________ advertising.

What type of advertising appears in conventional media to drive traffic to a website?

Explain how the internet audience is measured,as well as advertisers' concerns surrounding those measures.

Which of the following are advantages of internet advertising?

The extra-long,skinny ads running down the right- or left-hand side of a website are called multi-storey ads.

________ media refers to any communication system that permits two-way communication,such as a telephone call or an email.

A company's ________ is the online face it presents to the public.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters