Exam 9: Strategic Planning

The acronym SBU stands for "standard buyout unit".

The three factors that should determine country selection for global business include the attractiveness of the market,global strategic importance,and possible synergies.

In its global expansion strategy,Cil-Con Systems wishes to coordinate and connect international operations by emphasizing horizontal relationships for cross-border economies of scale. This is an emphasis of which program development element?

Sam works for a fast food company that possesses numerous transferable assets,allowing it to compete head-on with established global players worldwide. This fast food company could best be described as a(n):

Ron is a business manager at a small textile company that has recently entered the global market. Ron believes each individual country organization should be operated as a profit center. This is an example of:

__________ is a defensive,territorial attitude that,if held by managers,can frustrate effective implementation of global strategies.

Typically involving internal strengths and external attractiveness,________ are tools that have been proposed for use in market and competitive analysis.

_________ is any unit in an organization around which decisions are based.

The ________ structure,which focuses on customers,is considered more effective than the traditional country-by-country approach in today's global marketplace.

_________ is the use of resources accumulated in one part of the world to fight a competitive battle in another.

In the planning and business world,SBU stands for:

Which of the following can be considered a market-related reason for suboptimal company performance?

Most global companies combine high differentiation with cost containment to enter markets and to expand their market shares.

The three basic choices of competitive strategies that a manager has to choose from include differentiation,focus,and:

When a company employs a global strategy,by definition,it must serve the entire globe.

For segmentation,managers typically use marketing management bases such as variables related to product and price.

__________ takes advantage of a company's real or perceived uniqueness on elements such as design or after-sales service.

Variables included in the marketing management bases include those that are related to product,promotion,price,and:

A(n)_________ is a newer company with sales between 200 million and 1 billion that is able to serve the world from a handful of manufacturing bases.

Portfolio models typically involve two measures: domestic strength and global opportunity.