Exam 9: Strategic Planning

Maximizing a marketer's local relevance is done through adaptation.

In pursuing ____________,the company offers an identical product or service at a lower cost than competitors.

Internal and external analysis belongs in which portion of the global strategy formulation process?

Planning processes that focus on _________ provide global marketers with tools to help balance risks.

In the globalization approach,country organizations have very little need to exchange ideas,whereas the multidomestic approach requires the transfer of information.

A(n)________ is a newly founded firm that,from its inception,is established as an international business.

The task of controlling can be classified under which portion of the global strategy formulation process?

________ management programs involve a single point of contact for domestic and international operations and consistent worldwide service.

_________ is a pricing tactic where a company offers an identical product or service at a lower cost than the competition.

In all cases,globalization is equal to standardization.

A(n)________ is a local company that sells out to a global player or becomes part of an alliance.

Rapid technological evolution and innovation has occurred in recent years in virtually all industries. This is an example of which driving factor for globalization?

________ refers to the recognition that groups within markets differ sufficiently to warrant individual approaches.

__________ strategy is a business strategy where each individual country organization is operated as a profit center.

__________ is the ability to obtain what one wants through co-option and attraction.

A ________ strategy is defined by its emphasis on a single industry segment within which the orientation may be either toward low cost or differentiation.

Zerone is a global beverage and bottling company that has recently decided to establish operations in new markets where per capita consumption is still relatively low. Zerone is looking to exploit what factor driving global business in this example?

To facilitate the globalization of markets and the activities of companies within them,what has happened to government barriers in recent years?

Describe the four areas in which decisions have to be made in global program development.

Robert is an upper-level business manager who is charged with choosing competitive strategies for his company along with a team of other upper-level managers. This type of work is part of which portion of the global strategy formulation process?