Exam 9: Strategic Planning

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Explain the role of the strategic business unit (SBU)in the strategic planning process.

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The planning process has to start with a clear definition of the business for which strategy is to be developed. Generally,the strategic business unit (SBU)is the unit around which decisions are based. SBUs represent groupings with product-market similarities based on: needs or wants to be met,end-user customers to be targeted,or the good or service used to meet the needs of specific customers. Ideally,each SBU should have primary responsibility and authority in managing its basic business functions.

Given the opportunities and challenges provided by the new realities of the marketplace,decision makers have to engage in ___________ to match markets with products.

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________ is a business strategy where each individual country organization is operated as a profit center.

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Multidomestic strategy

A contender is a local company whose assets are transferable,allowing it to compete head-on with established global players worldwide.

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The first choice in the formulation of global strategy is the choice of country markets followed by the choice of competitive strategy.

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__________ is the use of resources accumulated in one part of the world to fight a competitive battle in another part of the world.

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A(n)________ is a local company that has assets that give it a competitive advantage only in its home market.

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At the ________ stage,a company must assess its own organizational commitment to whatever goals have been established by the company.

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Describe the four competitive strategies for local companies and how they relate to globalization pressures and competitive assets.

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The four factors that drive globalization include market,cost,environmental,and _______ factors.

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For Jenny,a production line manager at a pencil manufacturing facility,the main priority of her work is to watch for extremes and deviations on the production line. This is an example of what type of task?

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A dodger's competitive assets are transferable abroad,and it is situated in an industry with low pressures to globalize.

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In today's society,globalization strategies are increasingly being replaced by multidomestic strategies.

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In today's global market,channels of distribution are becoming increasingly global.

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According to the 2008 Nielsen global survey,Trends in Online Shopping,how many Internet users make online purchases at least once per month?

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The successful global companies of the future will be those that can achieve a balance between the local and the regional/global concerns.

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___________ is a term coined to describe the networked global organization approach to an organizational structure.

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Strategy begins not with individual national markets,but with understanding trends and sources of profit in the global market.

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In today's society,national borders are becoming increasingly irrelevant as liberalization and privatization take place.

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The three factors that most determine country selection for global companies include attractiveness of a market,global strategic importance,and:

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