Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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A company's supply chain describes how raw materials are transformed into finished products and shipped to retailers and customers.

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To model its existing supply chain and develop optimal manufacturing plans, a firm would implement a supply chain execution system.

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________ management is an important capability for customer service processes that is found in most major CRM software products.

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Which of the following business objectives would be most helped by implementing an enterprise application?

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Concurrent supply chains are made possible by which technology?

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Supply chain management systems are a type of enterprise system.

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A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a:

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With new flows of information made possible by Web-based tools, supply chain management can more easily follow a push-based model.

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Enterprise application vendors have created ________ to make their own customer relationship management, supply chain management, and enterprise systems work closely together with each other.

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Supply chain planning systems:

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Total supply chain costs in some industries approach 75 percent of the total operating budget.

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A ________ is a method of interaction with a customer, such as telephone or customer service desk.

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The downstream portion of the supply chain includes retailers and customers.

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Systems that enable a firm to generate demand forecasts for a product, and to develop sourcing and manufacturing plans for that product, best describes supply chain ________ systems.

(Multiple Choice)
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SFA modules in CRM systems would provide tools for:

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Marketing modules in CRM systems would provide tools for:

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Dell Inc., which produces many personalized computers as they are ordered, is an example of a pull-based supply-chain model.

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________ modules use many of the same data, tools, and systems as CRM to enhance collaboration between a company and its selling partners.

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The measurement of the number of customers who stop using or purchasing products or services from a company is called:

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An enterprise system helps reduce redundant business processes.

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