Question 1

One reason women have succeeded in public relations is that they are perceived to have better listening and communication skills than men.

Accepted Answer

A) True 
 B)False

Question 2

Although managers and technicians fill different job roles, the differences aren't always clear-cut.

Accepted Answer

A) True 
 B)False

Question 3

What is NOT factor to explain the salary gap with regard to gender?

Accepted Answer

A)  years of experience in the field 
B)  technician duties versus managerial responsibilities 
C)  lack of uniform licensing 
D)  women attempting to balance work and family 
E)  nature of the industry 
A)  years of experience in the field 
B)  technician duties versus managerial responsibilities 
C)  lack of uniform licensing 
D)  women attempting to balance work and family 
E)  nature of the industry

Question 4

Edward Bernays became known as the father of modern public relations for his "big ideas" on how to motivate people.

Accepted Answer

A) True 
 B)False

Question 5

In the "technician" role, public relations practitioners are

Accepted Answer

A)  primarily responsible for producing communication products. 
B)  managing staff. 
C)  developing high-level strategic documents. 
D)  counseling CEOs. 
E)  establishing their own public relations agencies. 
A)  primarily responsible for producing communication products. 
B)  managing staff. 
C)  developing high-level strategic documents. 
D)  counseling CEOs. 
E)  establishing their own public relations agencies.

Question 6

Which of the following work settings employs the greatest number of PRSA members?

Accepted Answer

A)  corporations 
B)  public relations agencies/firms 
C)  entertainment 
D)  sports 
E)  government 
A)  corporations 
B)  public relations agencies/firms 
C)  entertainment 
D)  sports 
E)  government

Question 7

Which of the following movements employed publicity techniques to further its cause?

Accepted Answer

A)  abolition 
B)  suffrage 
C)  prohibition 
D)  environmentalism 
E)  all of the above 
A)  abolition 
B)  suffrage 
C)  prohibition 
D)  environmentalism 
E)  all of the above

Question 8

You are recent college graduate and new public relations professional looking for work.If high salary is most important to you, which work setting are you most likely to choose?

Accepted Answer

A)  agency 
B)  corporation 
C)  government 
D)  nonprofit 
E)  education 
A)  agency 
B)  corporation 
C)  government 
D)  nonprofit 
E)  education

Question 9

The licensing of public relations professionals is likely to begin in the near future.

Accepted Answer

A) True 
 B)False

Question 10

Write about the importance of diversity in public relations.Describe the impact of race with regard to dealing with key publics.Cite some local examples where diversity is either championed or ignored, and the consequences of these actions.

Accepted Answer

As noted in the text, minorities now con

Question 11

What was the national median salary in 2011 for practitioners between 31 and 35 years old?

Accepted Answer

A)  $56,000 
B)  $38,000 
C)  $103,000 
D)  $72,000 
E)  $85,000 
A)  $56,000 
B)  $38,000 
C)  $103,000 
D)  $72,000 
E)  $85,000

Question 12

Opponents of licensing for public relations professionals argue that:

Accepted Answer

A)  it would violate the First Amendment. 
B)  it would be too costly to professionals. 
C)  no one would adhere to the standards. 
D)  it discourages membership in professional organizations. 
E)  insurance would be difficult to obtain. 
A)  it would violate the First Amendment. 
B)  it would be too costly to professionals. 
C)  no one would adhere to the standards. 
D)  it discourages membership in professional organizations. 
E)  insurance would be difficult to obtain.

Question 13

Which is NOT one of the tactics used by railroads to get settlers to move to the American West?

Accepted Answer

A)  setting up information offices abroad. 
B)  soliciting the services of "independent" observers who wrote about what they saw in the West. 
C)  commissioning painters and photographers to provide romanticized depictions of American ? Indians. 
D)  using celebrities, such as Buffalo Bill, as endorsers. 
E)  distributing fact sheets and maps. 
A)  setting up information offices abroad. 
B)  soliciting the services of "independent" observers who wrote about what they saw in the West. 
C)  commissioning painters and photographers to provide romanticized depictions of American ? Indians. 
D)  using celebrities, such as Buffalo Bill, as endorsers. 
E)  distributing fact sheets and maps.

Question 14

Essentially an early publicity release touting the Pharaoh's accomplishments, this provided the key to modern understanding about ancient Egyptian hieroglyphics.

Accepted Answer

A)  the Crusades 
B)  the Rosetta Stone 
C)  stories of the Acropolis 
D)  stone tablets 
E)  cave drawings 
A)  the Crusades 
B)  the Rosetta Stone 
C)  stories of the Acropolis 
D)  stone tablets 
E)  cave drawings

Question 15

Why is it important for the public relations field to attract diverse workforce?

Accepted Answer

A)  Government agencies now require it. 
B)  It sets uniform hiring standards. 
C)  Globalization has created a strong need for it. 
D)  It is imperative in order to reach out to diverse audiences. 
E)  Both C and D. 
A)  Government agencies now require it. 
B)  It sets uniform hiring standards. 
C)  Globalization has created a strong need for it. 
D)  It is imperative in order to reach out to diverse audiences. 
E)  Both C and D.

Question 16

Which of the following tasks are you most likely to do as public relations intern?

Accepted Answer

A)  media monitoring 
B)  writing press releases 
C)  financial estimating 
D)  compiling status reports 
E)  all of the above 
A)  media monitoring 
B)  writing press releases 
C)  financial estimating 
D)  compiling status reports 
E)  all of the above

Question 17

Theodore Roosevelt made extensive use of news conferences and interviews in drumming up support for his projects.

Accepted Answer

A) True 
 B)False

Question 18

According to 2011 salary data, the median salary for recent public relations graduates is

Accepted Answer

A)  $24,000. 
B)  $32,000. 
C)  $43,000. 
D)  $51,000. 
E)  $60,000. 
A)  $24,000. 
B)  $32,000. 
C)  $43,000. 
D)  $51,000. 
E)  $60,000.

Question 19

Writing is no longer as important as it used to be in public relations.

Accepted Answer

A) True 
 B)False

Question 20

Problem-solving ability is considered an essential ability for those pursuing public relations career.

Accepted Answer

A) True 
 B)False

One reason women have succeeded in public relations is that they are perceived to have better listening and communication skills than men.

Although managers and technicians fill different job roles, the differences aren't always clear-cut.

What is NOT factor to explain the salary gap with regard to gender?

Edward Bernays became known as the father of modern public relations for his "big ideas" on how to motivate people.

In the "technician" role, public relations practitioners are

Which of the following work settings employs the greatest number of PRSA members?

Which of the following movements employed publicity techniques to further its cause?

You are recent college graduate and new public relations professional looking for work.If high salary is most important to you, which work setting are you most likely to choose?

The licensing of public relations professionals is likely to begin in the near future.

Write about the importance of diversity in public relations.Describe the impact of race with regard to dealing with key publics.Cite some local examples where diversity is either championed or ignored, and the consequences of these actions.

What was the national median salary in 2011 for practitioners between 31 and 35 years old?

Opponents of licensing for public relations professionals argue that:

Which is NOT one of the tactics used by railroads to get settlers to move to the American West?

Essentially an early publicity release touting the Pharaoh's accomplishments, this provided the key to modern understanding about ancient Egyptian hieroglyphics.

Why is it important for the public relations field to attract diverse workforce?

Which of the following tasks are you most likely to do as public relations intern?

Theodore Roosevelt made extensive use of news conferences and interviews in drumming up support for his projects.

According to 2011 salary data, the median salary for recent public relations graduates is

Writing is no longer as important as it used to be in public relations.

Problem-solving ability is considered an essential ability for those pursuing public relations career.

What Is Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 2: Careers in Public Relations

One reason women have succeeded in public relations is that they are perceived to have better listening and communication skills than men.

Although managers and technicians fill different job roles, the differences aren't always clear-cut.

What is NOT factor to explain the salary gap with regard to gender?

Edward Bernays became known as the father of modern public relations for his "big ideas" on how to motivate people.

In the "technician" role, public relations practitioners are

Which of the following work settings employs the greatest number of PRSA members?

Which of the following movements employed publicity techniques to further its cause?

You are recent college graduate and new public relations professional looking for work.If high salary is most important to you, which work setting are you most likely to choose?

The licensing of public relations professionals is likely to begin in the near future.

Write about the importance of diversity in public relations.Describe the impact of race with regard to dealing with key publics.Cite some local examples where diversity is either championed or ignored, and the consequences of these actions.

What was the national median salary in 2011 for practitioners between 31 and 35 years old?

Opponents of licensing for public relations professionals argue that:

Which is NOT one of the tactics used by railroads to get settlers to move to the American West?

Essentially an early publicity release touting the Pharaoh's accomplishments, this provided the key to modern understanding about ancient Egyptian hieroglyphics.

Why is it important for the public relations field to attract diverse workforce?

Which of the following tasks are you most likely to do as public relations intern?

Theodore Roosevelt made extensive use of news conferences and interviews in drumming up support for his projects.

According to 2011 salary data, the median salary for recent public relations graduates is

Writing is no longer as important as it used to be in public relations.

Problem-solving ability is considered an essential ability for those pursuing public relations career.

What Is Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters