Question 1

P.T.Barnum was the first major industrialist to use public relations concepts.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT one of Ivy Lee's four important contributions to public relations?

Accepted Answer

A)  Positioning products at the center of public relations initiatives. 
B)  seeking active support and contributions of top management. 
C)  maintaining open communication with the news media. 
D)  emphasizing the necessity of humanizing business. 
E)  aligning business interests with the public interest. 
A)  Positioning products at the center of public relations initiatives. 
B)  seeking active support and contributions of top management. 
C)  maintaining open communication with the news media. 
D)  emphasizing the necessity of humanizing business. 
E)  aligning business interests with the public interest.

Question 3

The use of publicity gained acceptance around 1900 with the launch of the first U.S.publicity agency, the Publicity Bureau.

Accepted Answer

A) True 
 B)False

Question 4

Ivy Lee helped John D.Rockefeller defend the Ludlow Massacre by opposing the media in series of editorials.

Accepted Answer

A) True 
 B)False

Question 5

Corporate Social Responsibility (CSR) employs research to do all of the following EXCEPT:

Accepted Answer

A)  environmental monitoring. 
B)  product trials. 
C)  public relations audits. 
D)  communication audits. 
E)  social audits. 
A)  environmental monitoring. 
B)  product trials. 
C)  public relations audits. 
D)  communication audits. 
E)  social audits.

Question 6

An early use of "conflict positioning" was carried out by:

Accepted Answer

A)  Julius Caesar. 
B)  Saint Paul. 
C)  Pope Gregory XV. 
D)  Samuel Adams. 
E)  Adolph Hitler. 
A)  Julius Caesar. 
B)  Saint Paul. 
C)  Pope Gregory XV. 
D)  Samuel Adams. 
E)  Adolph Hitler.

Question 7

In the "executive" role, practitioners may do all of the following EXCEPT:

Accepted Answer

A)  lead and manage the organization. 
B)  supervise projects. 
C)  develop organizational vision statements. 
D)  formulate strategic objectives. 
E)  create organizational policies. 
A)  lead and manage the organization. 
B)  supervise projects. 
C)  develop organizational vision statements. 
D)  formulate strategic objectives. 
E)  create organizational policies.

Question 8

Is possible to define single public relations type of personality for career success?

Accepted Answer

A)  Yes; it must be friendly and outgoing. 
B)  Yes; it must be driven and focused on success. 
C)  Both A and B. 
D)  No; the field is so diverse that it needs many different personalities. 
E)  It depends on the job and the organization. 
A)  Yes; it must be friendly and outgoing. 
B)  Yes; it must be driven and focused on success. 
C)  Both A and B. 
D)  No; the field is so diverse that it needs many different personalities. 
E)  It depends on the job and the organization.

Question 9

All of the following are "classic public relations campaigns" mentioned in the text EXCEPT:

Accepted Answer

A)  The civil rights campaign. 
B)  The seat belt campaign. 
C)  Tylenol crisis. 
D)  The Halliburton campaign. 
E)  Understanding AIDS. 
A)  The civil rights campaign. 
B)  The seat belt campaign. 
C)  Tylenol crisis. 
D)  The Halliburton campaign. 
E)  Understanding AIDS.

Question 10

To receive the Accredited in Public Relations (APR) designation as being accredited by the Public Relations Society of America (PRSA), person must:

Accepted Answer

A)  have at least five years of professional experience in public relations or teaching and pass ? comprehensive exams. 
B)  have worked in at least three different PR-type settings, with a minimum of 10 years' experience. 
C)  have a terminal degree in public relations from an accredited university. 
D)  have earned significant local and national honors for his or her work in the field. 
E)  have run a public relations agency. 
A)  have at least five years of professional experience in public relations or teaching and pass ? comprehensive exams. 
B)  have worked in at least three different PR-type settings, with a minimum of 10 years' experience. 
C)  have a terminal degree in public relations from an accredited university. 
D)  have earned significant local and national honors for his or her work in the field. 
E)  have run a public relations agency.

Question 11

Experts predict that the fashion and entertainment fields will offer the most public relations jobs in the next five years.

Accepted Answer

A) True 
 B)False

Question 12

Good public relations is valuable for all of the following reasons EXCEPT:

Accepted Answer

A)  The world needs savvy communicators. 
B)  The world needs facilitators. 
C)  It benefits both business and society 
D)  It provides management with a "spin" mechanism. 
E)  All of the above are true. 
A)  The world needs savvy communicators. 
B)  The world needs facilitators. 
C)  It benefits both business and society 
D)  It provides management with a "spin" mechanism. 
E)  All of the above are true.

Question 13

The median annual salary for recent graduates working in public relations is higher than the median national average for all communication fields.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT hallmark of public relations professional?

Accepted Answer

A)  a sense of independence 
B)  a sense of responsibility to society 
C)  a concern for integrity of the profession 
D)  a natural sales ability 
E)  a higher loyalty to the profession (than the employer of the moment) 
A)  a sense of independence 
B)  a sense of responsibility to society 
C)  a concern for integrity of the profession 
D)  a natural sales ability 
E)  a higher loyalty to the profession (than the employer of the moment)

Question 15

All of the following are reasons why the public relations field expanded after World War II EXCEPT:

Accepted Answer

A)  more scandals from top corporate officials. 
B)  increases in suburban populations. 
C)  advent of "big" business, government and labor. 
D)  scientific and technological advances. 
E)  proliferation of mass media. 
A)  more scandals from top corporate officials. 
B)  increases in suburban populations. 
C)  advent of "big" business, government and labor. 
D)  scientific and technological advances. 
E)  proliferation of mass media.

Question 16

Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?

Accepted Answer

A)  He kept his thumb on the pulse of the press. 
B)  He utilized four-color posters at key stops. 
C)  He communicated subway benefits directly to passengers. 
D)  He appealed directly to children. 
E)  all of the above. 
A)  He kept his thumb on the pulse of the press. 
B)  He utilized four-color posters at key stops. 
C)  He communicated subway benefits directly to passengers. 
D)  He appealed directly to children. 
E)  all of the above.

Question 17

All of the following are likely to influence the practice of public relations in coming years EXCEPT:

Accepted Answer

A)  increased international cooperation 
B)  transparency 
C)  managing the 24/7 news cycle 
D)  outsourcing to public relations firms 
E)  increased emphasis on evaluation 
A)  increased international cooperation 
B)  transparency 
C)  managing the 24/7 news cycle 
D)  outsourcing to public relations firms 
E)  increased emphasis on evaluation

Question 18

Environmental activist John Muir used public relations tactics to help:

Accepted Answer

A)  designate Yosemite Valley into a National Park. 
B)  promote the Sierra Nevada mountains as a tourist destination. 
C)  stop the spread of railroads through pristine wilderness. 
D)  Protect the Yosemite Valley in California. 
E)  Both A and D. 
A)  designate Yosemite Valley into a National Park. 
B)  promote the Sierra Nevada mountains as a tourist destination. 
C)  stop the spread of railroads through pristine wilderness. 
D)  Protect the Yosemite Valley in California. 
E)  Both A and D.

Question 19

Phineas T.Barnum will be best remembered in public relations history for:

Accepted Answer

A)  developing the "pseudoevent." 
B)  making Jenny Lind famous. 
C)  issuing press releases. 
D)  suppressing the Standard Oil strike. 
E)  serving as the first presidential press secretary. 
A)  developing the "pseudoevent." 
B)  making Jenny Lind famous. 
C)  issuing press releases. 
D)  suppressing the Standard Oil strike. 
E)  serving as the first presidential press secretary.

Question 20

These days, most public relations students will be successful in finding more paid internships.

Accepted Answer

A) True 
 B)False

P.T.Barnum was the first major industrialist to use public relations concepts.

Which of the following is NOT one of Ivy Lee's four important contributions to public relations?

The use of publicity gained acceptance around 1900 with the launch of the first U.S.publicity agency, the Publicity Bureau.

Ivy Lee helped John D.Rockefeller defend the Ludlow Massacre by opposing the media in series of editorials.

Corporate Social Responsibility (CSR) employs research to do all of the following EXCEPT:

An early use of "conflict positioning" was carried out by:

In the "executive" role, practitioners may do all of the following EXCEPT:

Is possible to define single public relations type of personality for career success?

All of the following are "classic public relations campaigns" mentioned in the text EXCEPT:

To receive the Accredited in Public Relations (APR) designation as being accredited by the Public Relations Society of America (PRSA), person must:

Experts predict that the fashion and entertainment fields will offer the most public relations jobs in the next five years.

Good public relations is valuable for all of the following reasons EXCEPT:

The median annual salary for recent graduates working in public relations is higher than the median national average for all communication fields.

Which of the following is NOT hallmark of public relations professional?

All of the following are reasons why the public relations field expanded after World War II EXCEPT:

Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?

All of the following are likely to influence the practice of public relations in coming years EXCEPT:

Environmental activist John Muir used public relations tactics to help:

Phineas T.Barnum will be best remembered in public relations history for:

These days, most public relations students will be successful in finding more paid internships.

What Is Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 2: Careers in Public Relations

P.T.Barnum was the first major industrialist to use public relations concepts.

Which of the following is NOT one of Ivy Lee's four important contributions to public relations?

The use of publicity gained acceptance around 1900 with the launch of the first U.S.publicity agency, the Publicity Bureau.

Ivy Lee helped John D.Rockefeller defend the Ludlow Massacre by opposing the media in series of editorials.

Corporate Social Responsibility (CSR) employs research to do all of the following EXCEPT:

An early use of "conflict positioning" was carried out by:

In the "executive" role, practitioners may do all of the following EXCEPT:

Is possible to define single public relations type of personality for career success?

All of the following are "classic public relations campaigns" mentioned in the text EXCEPT:

To receive the Accredited in Public Relations (APR) designation as being accredited by the Public Relations Society of America (PRSA), person must:

Experts predict that the fashion and entertainment fields will offer the most public relations jobs in the next five years.

Good public relations is valuable for all of the following reasons EXCEPT:

The median annual salary for recent graduates working in public relations is higher than the median national average for all communication fields.

Which of the following is NOT hallmark of public relations professional?

All of the following are reasons why the public relations field expanded after World War II EXCEPT:

Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?

All of the following are likely to influence the practice of public relations in coming years EXCEPT:

Environmental activist John Muir used public relations tactics to help:

Phineas T.Barnum will be best remembered in public relations history for:

These days, most public relations students will be successful in finding more paid internships.

What Is Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters