Exam 7: Products, services and Brands: Offering Customer Value

Which of the following is an advantage offered by co-branding?

A company's market offering usually includes some support services.

In assessing which new features to add to a product,a company must weigh each feature's ________ to customers versus it's ________ to the company.

The ________ sets out legally enforceable labelling requirements for a wide range of food products.

Customer retention is perhaps the best measure of quality;a service firm's ability to hang on to its customers depends on how consistently it delivers value to them.

An alternative to product line stretching is ________,that is,adding more items within the present range of the line.

Branding can add consumer value to a product.

Product is a key element in a company's ________,which may,at one extreme,consist of pure tangible goods or,at the other extreme,pure services.

Madonna,has carefully cultivated an image for herself as an entertainer.Her 'brand essence' has variously been described as one of a sex kitten,irreverence,rebel,representative of female empowerment,savvy businesswomen,earth mother,spiritual honesty and philanthropist.Madonna has cleverly combined these sometimes contradictory personas into a single,coherent,highly marketable brand identity.When Madonna engages in activities to build and position her brand,she is engaged in ________.

A(n)________ product is one that the customer usually buys frequently,immediately and with the minimum of comparison and buying effort.

To differentiate themselves,many companies go beyond offering products and services;they are also developing and delivering customer ________.

Which of the following is most likely to be seen as the major enduring asset of a company,outlasting the company's specific products and facilities?

Consumer products are products bought by final consumers for ________ consumption.

You are planning to buy a new washing machine,and notice that they come in many price ranges.You want to make sure you get the most for your money.This product is a(n)________ product.

Product ________ reflects the ability of a product to perform its functions.

When a company introduces a new brand name in the same product category,it is called line extension.

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.These products require a lot of advertising,personal selling and other marketing efforts.

Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability,quality,price and style.

A ________ is defined as anything that can be offered to a market for attention,acquisition,use or consumption that might satisfy a want or need.

In recent years,product safety and environmental responsibility have become major ________ concerns.