Question 1

'Pleasing products' have low appeal but may benefit consumers in the long run.

Accepted Answer

A) True 
 B)False  False

Question 2

Seatbelts are considered to be 'salutary products'.

Accepted Answer

A) True 
 B)False  True

Question 3

A firm is looking into the future and working internally on the third level of environmental sustainability,which involves investing in and searching for new technologies and capabilities in order to create fully sustainable strategies.This approach is known as ________.

Accepted Answer

A) sustainable vision 
B) new clean technology 
C) corporate citizenship 
D) green marketing 
E) greening activity 
A) sustainable vision 
B) new clean technology 
C) corporate citizenship 
D) green marketing 
E) greening activity B

Question 4

Any sign capable of being represented graphically to distinguish goods or services is known as a ________.

Accepted Answer

A) trademark 
B) copyright 
C) design 
D) patent 
E) contract 
A) trademark 
B) copyright 
C) design 
D) patent 
E) contract

Question 5

Major disadvantages of a standard patent are that they can take a long time to process and can be very ________.

Accepted Answer

expensive

Question 6

Standard patents are relatively easy to obtain.

Accepted Answer

A) True 
 B)False

Question 7

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labelling.

Accepted Answer

A) True 
 B)False

Question 8

A firm was accused of 'deceptive pricing' by the ACCC.Which of the following explains what might have happened?

Accepted Answer

A) It refused to advertise sale prices in the local paper. 
B) It enticed customers to the store for a bargain that was out of stock. 
C) It advertised a large price reduction from a phony high retail list price. 
D) It misrepresented a product's features in an ad. 
E) All of the above. 
A) It refused to advertise sale prices in the local paper. 
B) It enticed customers to the store for a bargain that was out of stock. 
C) It advertised a large price reduction from a phony high retail list price. 
D) It misrepresented a product's features in an ad. 
E) All of the above.

Question 9

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

Accepted Answer

A) Spam Act 2003 
B) Trade Practices Act 1974 
C) Circuit Layouts Act 1989 
D) Computer Circuitry Act 2001 
E) Communications Act 2002 
A) Spam Act 2003 
B) Trade Practices Act 1974 
C) Circuit Layouts Act 1989 
D) Computer Circuitry Act 2001 
E) Communications Act 2002

Question 10

Critics of marketing claim that marketing creates false wants that benefit ________ more than they benefit ________.

Accepted Answer

A) consumers;industry 
B) industry;consumers 
C) stores;manufacturers 
D) exporters;importers 
E) independent sellers;chain stores 
A) consumers;industry 
B) industry;consumers 
C) stores;manufacturers 
D) exporters;importers 
E) independent sellers;chain stores

Question 11

When considering the societal classification of products,cigarettes are an example of a(n)________ product.

Accepted Answer

The answer of When considering the societal classification of products,cigarettes...

Question 12

'Innovative marketing' is ________.

Accepted Answer

A) a principle of environmentalism 
B) based on the consumer's point of view 
C) the attempt to continuously seek real product and marketing improvements 
D) defined in broad social terms 
E) a marketing concept that places the emphasis on building customer relationships 
A) a principle of environmentalism 
B) based on the consumer's point of view 
C) the attempt to continuously seek real product and marketing improvements 
D) defined in broad social terms 
E) a marketing concept that places the emphasis on building customer relationships

Question 13

To restore the balance between private and public goods,producers could be required to bear the full ________ costs of their operations.

Accepted Answer

A) promotional 
B) cultural 
C) environmental 
D) social 
E) safety 
A) promotional 
B) cultural 
C) environmental 
D) social 
E) safety

Question 14

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Accepted Answer

A) True 
 B)False

Question 15

The main source of Australian competition law is the Trade Practices Act 1974.

Accepted Answer

A) True 
 B)False

Question 16

Which sustainable marketing principle emphasises that a company should define its mission in broad social terms rather than narrow product terms?

Accepted Answer

A) environmentalist 
B) innovative 
C) customer-value 
D) sense of mission 
E) market-oriented 
A) environmentalist 
B) innovative 
C) customer-value 
D) sense of mission 
E) market-oriented

Question 17

Which of the following is the best example of a 'desirable product'?

Accepted Answer

A) tasty and nutritious breakfast food 
B) cigarettes 
C) effective but bad-tasting medicine 
D) junk food 
E) dental insurance 
A) tasty and nutritious breakfast food 
B) cigarettes 
C) effective but bad-tasting medicine 
D) junk food 
E) dental insurance

Question 18

'Deceptive promotion' differs from 'deceptive pricing' in that deceptive promotion overstates the product's ________ or ________.

Accepted Answer

A) true price;performance 
B) features;performance 
C) packaging;costs 
D) design;features 
E) availability;package contents 
A) true price;performance 
B) features;performance 
C) packaging;costs 
D) design;features 
E) availability;package contents

Question 19

________ is an organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

A) Environmentalism 
B) The Bill of Rights 
C) Grassroots politics 
D) Consumerism 
E) The Human Relations Movement 
A) Environmentalism 
B) The Bill of Rights 
C) Grassroots politics 
D) Consumerism 
E) The Human Relations Movement

Question 20

________ persuades people to buy goods they had not previously thought of buying.

Accepted Answer

A) Sustainable marketing 
B) High-pressure selling 
C) Deceptive placement 
D) Redlining 
E) Reverse red-lining 
A) Sustainable marketing 
B) High-pressure selling 
C) Deceptive placement 
D) Redlining 
E) Reverse red-lining

'Pleasing products' have low appeal but may benefit consumers in the long run.

Seatbelts are considered to be 'salutary products'.

A firm is looking into the future and working internally on the third level of environmental sustainability,which involves investing in and searching for new technologies and capabilities in order to create fully sustainable strategies.This approach is known as ________.

Any sign capable of being represented graphically to distinguish goods or services is known as a ________.

Major disadvantages of a standard patent are that they can take a long time to process and can be very ________.

Standard patents are relatively easy to obtain.

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labelling.

A firm was accused of 'deceptive pricing' by the ACCC.Which of the following explains what might have happened?

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

Critics of marketing claim that marketing creates false wants that benefit more than they benefit .

When considering the societal classification of products,cigarettes are an example of a(n)________ product.

'Innovative marketing' is ________.

To restore the balance between private and public goods,producers could be required to bear the full ________ costs of their operations.

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

The main source of Australian competition law is the Trade Practices Act 1974.

Which sustainable marketing principle emphasises that a company should define its mission in broad social terms rather than narrow product terms?

Which of the following is the best example of a 'desirable product'?

'Deceptive promotion' differs from 'deceptive pricing' in that deceptive promotion overstates the product's or .

________ is an organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

________ persuades people to buy goods they had not previously thought of buying.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Filters

Exam 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

'Pleasing products' have low appeal but may benefit consumers in the long run.

Seatbelts are considered to be 'salutary products'.

A firm is looking into the future and working internally on the third level of environmental sustainability,which involves investing in and searching for new technologies and capabilities in order to create fully sustainable strategies.This approach is known as ________.

Any sign capable of being represented graphically to distinguish goods or services is known as a ________.

Major disadvantages of a standard patent are that they can take a long time to process and can be very ________.

Standard patents are relatively easy to obtain.

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labelling.

A firm was accused of 'deceptive pricing' by the ACCC.Which of the following explains what might have happened?

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

Critics of marketing claim that marketing creates false wants that benefit ________ more than they benefit ________.

When considering the societal classification of products,cigarettes are an example of a(n)________ product.

'Innovative marketing' is ________.

To restore the balance between private and public goods,producers could be required to bear the full ________ costs of their operations.

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

The main source of Australian competition law is the Trade Practices Act 1974.

Which sustainable marketing principle emphasises that a company should define its mission in broad social terms rather than narrow product terms?

Which of the following is the best example of a 'desirable product'?

'Deceptive promotion' differs from 'deceptive pricing' in that deceptive promotion overstates the product's ________ or ________.

________ is an organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

________ persuades people to buy goods they had not previously thought of buying.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, services and Brands: Offering Customer Value

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Filters

Critics of marketing claim that marketing creates false wants that benefit more than they benefit .

'Deceptive promotion' differs from 'deceptive pricing' in that deceptive promotion overstates the product's or .