Exam 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Employees who are given access to trade secrets are legally required to keep the information confidential.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers would most likely respond to this criticism by arguing that advertising adds ________.

All of the following are sustainable marketing principles EXCEPT ________.

In Australia,the laws governing the sale of goods and services come from a three-tiered scheme that includes common law,state legislation and Commonwealth legislation.The textbook lists six of the more important developments in this area.Briefly describe them.

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

The 'sustainable marketing' concept is a philosophy of customer value and ________.

'Sustainable marketing' consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing and societal marketing.

The ________ specifically focuses on future company needs rather than both future company and future customer needs.

Many critics of marketing allege that marketing's preoccupation with material goods is not ________.

General guidelines can always be relied upon to resolve all the difficult ethical situations that marketers face.

Given that standard patents are time-consuming to process and costly to file,Australia has recently developed the ________ ________ to protect smaller innovations (i.e.gadgets).

In Australia,the national organisation responsible for administering the country's competition,fair-trading and consumer protection laws is the ________.

Under the provisions of the Do Not Call Register Act 2006,charities,politicians and religious organisations are exempt.

_________ critics of marketing claim that certain marketing practices hurt consumers,society and other business firms.

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the 'must-have' style in a variety of media.Trendy Teens could most easily be criticised for which of the following?

Many marketers have been accused of overselling private goods at the expense of public goods because many private goods require greater investment in public services that are usually not forthcoming.

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Deceptive marketing practices fall into three groups: deceptive ________,deceptive ________,and deceptive ________.

All of the following are examples of 'cultural pollution' EXCEPT ________.

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.