Question 1

A(n)________ brand is a brand created and owned by a reseller of a product or service.

Accepted Answer

The answer of A(n)________ brand is a brand created and...

Question 2

With respect to food labelling,resellers are not required to provide detailed nutritional information or regulate the use of health-related terms such as low fat,light and high fibre.This information is subject to voluntary agreements and is optional for manufacturers of packaged foods.

Accepted Answer

A) True 
 B)False

Question 3

Products and services fall into two broad classifications based on the types of consumers that use them.Which of the following is one of these broad classes?

Accepted Answer

A) industrial products 
B) specialty products 
C) supplies and services 
D) materials and parts 
E) convenience products 
A) industrial products 
B) specialty products 
C) supplies and services 
D) materials and parts 
E) convenience products

Question 4

Brands are not maintained by advertising,but by brand experiences.

Accepted Answer

A) True 
 B)False

Question 5

Product mix ________ refers to the number of versions of each product in the line.Sony makes and markets just about any TV you would ever want to buy.

Accepted Answer

A) length 
B) height 
C) width 
D) perimeter 
E) depth 
A) length 
B) height 
C) width 
D) perimeter 
E) depth

Question 6

A sensational ________ may grab consumers' attention and produce pleasing aesthetics,but it does not necessarily make the product perform better.

Accepted Answer

A) design 
B) style 
C) experience 
D) service-profit chain 
E) augmented product 
A) design 
B) style 
C) experience 
D) service-profit chain 
E) augmented product

Question 7

Marketers of Dove,a leading brand of facial cleanser,go beyond the brand's cleansing cream properties and communicate the resulting benefit of softer skin.This is known as product attributes in brand positioning.

Accepted Answer

A) True 
 B)False

Question 8

Service inseparability means that the quality of services depends on who provides them,as well as when,where and how they are provided.

Accepted Answer

A) True 
 B)False

Question 9

________ are products and services bought by final consumers for personal consumption.These include convenience products,shopping products,specialty products and unsought products.

Accepted Answer

A) Services 
B) Consumer products 
C) Line extensions 
D) Industrial products 
E) Straight extensions 
A) Services 
B) Consumer products 
C) Line extensions 
D) Industrial products 
E) Straight extensions

Question 10

Describe the functions of product labelling.

Accepted Answer

Labels perform several functions.
(1)Fir

Question 11

________ consists of activities undertaken to create,maintain or change the attitudes and behaviour of target consumers toward an organisation.

Accepted Answer

A) Person marketing 
B) Organisation marketing 
C) Internal marketing 
D) Service variability 
E) Intelligence marketing 
A) Person marketing 
B) Organisation marketing 
C) Internal marketing 
D) Service variability 
E) Intelligence marketing

Question 12

A company's product mix has four important dimensions: width,length,depth and consistency.

Accepted Answer

A) True 
 B)False

Question 13

A(n)________ is a name,term,sign,symbol,design or a combination of these that identifies the maker or seller of a product or service.

Accepted Answer

A) service 
B) brand 
C) co-branding 
D) trade-mark 
E) intellectual property 
A) service 
B) brand 
C) co-branding 
D) trade-mark 
E) intellectual property

Question 14

A manufacturer of jams,preserves and conserves offers products in re-usable jars shaped like a kitchen tumbler.This environmentally sensitive packaging is part of ________.

Accepted Answer

A) the core product 
B) the actual product 
C) the augmented product 
D) All of the above. 
E) None of the above. 
A) the core product 
B) the actual product 
C) the augmented product 
D) All of the above. 
E) None of the above.

Question 15

________ involves activities undertaken to create,maintain or change attitudes toward particular cities,states and regions.

Accepted Answer

A) Idea marketing 
B) Place marketing 
C) Social marketing 
D) Interactive marketing 
E) Organisation marketing 
A) Idea marketing 
B) Place marketing 
C) Social marketing 
D) Interactive marketing 
E) Organisation marketing

Question 16

Which of the following types of quality refers to a product's ability to perform the functions for which it was intended?

Accepted Answer

A) performance 
B) positioning 
C) total quality management 
D) conformance 
E) adherence 
A) performance 
B) positioning 
C) total quality management 
D) conformance 
E) adherence

Question 17

A nail salon is serious about pleasing its customers.Employees are trained to immediately and pleasantly respond to any customer complaints,and they are empowered to offer discounts and free add-ons to customers who believe they have received anything less than the best service.The nail salon focuses on ________.

Accepted Answer

A) differentiating its offer 
B) good service recovery 
C) internal marketing 
D) image marketing 
E) productivity 
A) differentiating its offer 
B) good service recovery 
C) internal marketing 
D) image marketing 
E) productivity

Question 18

A brand name should translate easily into foreign languages.

Accepted Answer

A) True 
 B)False

Question 19

How does a product-line manager arrive at the optimum length for a product line? Briefly describe the strategies that can be used to create a product line with the optimum length.

Accepted Answer

•Product-line managers are concerned wit

Question 20

Style is a larger concept than design.Design describes the appearance of a product.

Accepted Answer

A) True 
 B)False

A(n)________ brand is a brand created and owned by a reseller of a product or service.

With respect to food labelling,resellers are not required to provide detailed nutritional information or regulate the use of health-related terms such as low fat,light and high fibre.This information is subject to voluntary agreements and is optional for manufacturers of packaged foods.

Products and services fall into two broad classifications based on the types of consumers that use them.Which of the following is one of these broad classes?

Brands are not maintained by advertising,but by brand experiences.

Product mix ________ refers to the number of versions of each product in the line.Sony makes and markets just about any TV you would ever want to buy.

A sensational ________ may grab consumers' attention and produce pleasing aesthetics,but it does not necessarily make the product perform better.

Marketers of Dove,a leading brand of facial cleanser,go beyond the brand's cleansing cream properties and communicate the resulting benefit of softer skin.This is known as product attributes in brand positioning.

Service inseparability means that the quality of services depends on who provides them,as well as when,where and how they are provided.

________ are products and services bought by final consumers for personal consumption.These include convenience products,shopping products,specialty products and unsought products.

Describe the functions of product labelling.

________ consists of activities undertaken to create,maintain or change the attitudes and behaviour of target consumers toward an organisation.

A company's product mix has four important dimensions: width,length,depth and consistency.

A(n)________ is a name,term,sign,symbol,design or a combination of these that identifies the maker or seller of a product or service.

A manufacturer of jams,preserves and conserves offers products in re-usable jars shaped like a kitchen tumbler.This environmentally sensitive packaging is part of ________.

________ involves activities undertaken to create,maintain or change attitudes toward particular cities,states and regions.

Which of the following types of quality refers to a product's ability to perform the functions for which it was intended?

A brand name should translate easily into foreign languages.

How does a product-line manager arrive at the optimum length for a product line? Briefly describe the strategies that can be used to create a product line with the optimum length.

Style is a larger concept than design.Design describes the appearance of a product.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

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Exam 7: Products, services and Brands: Offering Customer Value

A(n)________ brand is a brand created and owned by a reseller of a product or service.

With respect to food labelling,resellers are not required to provide detailed nutritional information or regulate the use of health-related terms such as low fat,light and high fibre.This information is subject to voluntary agreements and is optional for manufacturers of packaged foods.

Products and services fall into two broad classifications based on the types of consumers that use them.Which of the following is one of these broad classes?

Brands are not maintained by advertising,but by brand experiences.

Product mix ________ refers to the number of versions of each product in the line.Sony makes and markets just about any TV you would ever want to buy.

A sensational ________ may grab consumers' attention and produce pleasing aesthetics,but it does not necessarily make the product perform better.

Marketers of Dove,a leading brand of facial cleanser,go beyond the brand's cleansing cream properties and communicate the resulting benefit of softer skin.This is known as product attributes in brand positioning.

Service inseparability means that the quality of services depends on who provides them,as well as when,where and how they are provided.

________ are products and services bought by final consumers for personal consumption.These include convenience products,shopping products,specialty products and unsought products.

Describe the functions of product labelling.

________ consists of activities undertaken to create,maintain or change the attitudes and behaviour of target consumers toward an organisation.

A company's product mix has four important dimensions: width,length,depth and consistency.

A(n)________ is a name,term,sign,symbol,design or a combination of these that identifies the maker or seller of a product or service.

A manufacturer of jams,preserves and conserves offers products in re-usable jars shaped like a kitchen tumbler.This environmentally sensitive packaging is part of ________.

________ involves activities undertaken to create,maintain or change attitudes toward particular cities,states and regions.

Which of the following types of quality refers to a product's ability to perform the functions for which it was intended?

A brand name should translate easily into foreign languages.

How does a product-line manager arrive at the optimum length for a product line? Briefly describe the strategies that can be used to create a product line with the optimum length.

Style is a larger concept than design.Design describes the appearance of a product.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

The Marketplace and Customers: Analysing the Environment

Marketing Analytics: Gaining Customer Insights

Buyer Behaviour: Understanding Consumer and Business Buyers

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Products: Developing and Managing Innovation

Pricing: Capturing Customer Value

Placement: Customer Value Fulfilment

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion: Creating Value in Relationships

Direct and Digital Marketing: Interactivity and Fulfilment

Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

Filters