Question 1

The number of ________ households is now growing faster than the number of ________ households.

Accepted Answer

A) traditional; nontraditional 
B) large; traditional 
C) nontraditional; smaller 
D) nontraditional; traditional 
E) male-dominant; female-dominant 
A) traditional; nontraditional 
B) large; traditional 
C) nontraditional; smaller 
D) nontraditional; traditional 
E) male-dominant; female-dominant

Question 2

What is the difference between a core belief and a secondary belief?

Accepted Answer

Core beliefs are passed on from parents

Question 3

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following best explains why Gen Xers who are parents tend to put family before career?

Accepted Answer

A) Gen Xers value experiences more than acquisitions. 
B) Gen Xers were minimally affected by the recent economic downturn. 
C) Gen Xers are more skeptical about marketing than members of other generations are. 
D) Gen Xers are not as educated as members of other generations are. 
E) Gen Xers do not face as many economic pressures as members of other generations do. 
A) Gen Xers value experiences more than acquisitions. 
B) Gen Xers were minimally affected by the recent economic downturn. 
C) Gen Xers are more skeptical about marketing than members of other generations are. 
D) Gen Xers are not as educated as members of other generations are. 
E) Gen Xers do not face as many economic pressures as members of other generations do.

Question 5

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

Accepted Answer

A) the migration toward urban and suburban areas 
B) the move from rural to metropolitan areas 
C) the increasing number of nontraditional households 
D) the growing percentage of married couples who do not have children 
E) the declining number of manufacturing workers 
A) the migration toward urban and suburban areas 
B) the move from rural to metropolitan areas 
C) the increasing number of nontraditional households 
D) the growing percentage of married couples who do not have children 
E) the declining number of manufacturing workers

Question 6

Significant trends in the natural environment include shortages of raw materials, increased pollution, and decreased government intervention.

Accepted Answer

A) True 
 B)False

Question 7

Why is the technological environment such a dramatic force in today's market?

Accepted Answer

The technological environment changes ra

Question 8

The large majority of Canadians live in metropolitan and suburban geographies.

Accepted Answer

A) True 
 B)False

Question 9

Consumer organizations and environmental groups are examples of ________ publics.

Accepted Answer

A) general 
B) local 
C) government 
D) citizen-action 
E) media 
A) general 
B) local 
C) government 
D) citizen-action 
E) media

Question 10

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.

Accepted Answer

A) university enrollment 
B) beer and wine 
C) financial services 
D) the apparel industry 
E) the organic food industry 
A) university enrollment 
B) beer and wine 
C) financial services 
D) the apparel industry 
E) the organic food industry

Question 11

The Canadian workforce today is better educated and more white-collar than it was a generation ago.

Accepted Answer

A) True 
 B)False

Question 12

According to the authors, the single most important demographic trend facing marketers is the ________.

Accepted Answer

A) changing age structure of the population 
B) mobility of the population 
C) slowing birth rate 
D) increasing growth in professional jobs 
E) changing structure of the family 
A) changing age structure of the population 
B) mobility of the population 
C) slowing birth rate 
D) increasing growth in professional jobs 
E) changing structure of the family

Question 13

The youngest of the baby boomers are now in their ________.

Accepted Answer

A) late 20s 
B) 30s 
C) late 40s 
D) early 50s 
E) early 60s 
A) late 20s 
B) 30s 
C) late 40s 
D) early 50s 
E) early 60s

Question 14

Explain the impact of the baby boomers, Generation X, and Millennials on today's marketing strategies.

Accepted Answer

The baby boomers include 9.8 million Can

Question 15

This group is the wealthiest generation in Canadian history.

Accepted Answer

A) Generation X 
B) Baby boomers 
C) Millennials 
D) Seniors 
E) Tweens 
A) Generation X 
B) Baby boomers 
C) Millennials 
D) Seniors 
E) Tweens

Question 16

The collection of larger societal forces affecting a company is referred to as ________.

Accepted Answer

A) the macroenvironment 
B) the microenvironment 
C) the marketing environment 
D) the marketing mix 
E) the global environment 
A) the macroenvironment 
B) the microenvironment 
C) the marketing environment 
D) the marketing mix 
E) the global environment

Question 17

The players close to the company that impact a firm's ability to serve its customers constitute ________.

Accepted Answer

A) the macroenvironment 
B) the microenvironment 
C) the marketing environment 
D) the marketing mix 
E) the global environment 
A) the macroenvironment 
B) the microenvironment 
C) the marketing environment 
D) the marketing mix 
E) the global environment

Question 18

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

Accepted Answer

A) demographic 
B) psychographic 
C) economic 
D) geographic 
E) cultural 
A) demographic 
B) psychographic 
C) economic 
D) geographic 
E) cultural

Question 19

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Accepted Answer

A) True 
 B)False

Question 20

No single competitive marketing strategy is suitable for every company.

Accepted Answer

A) True 
 B)False

The number of households is now growing faster than the number of households.

What is the difference between a core belief and a secondary belief?

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Which of the following best explains why Gen Xers who are parents tend to put family before career?

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

Significant trends in the natural environment include shortages of raw materials, increased pollution, and decreased government intervention.

Why is the technological environment such a dramatic force in today's market?

The large majority of Canadians live in metropolitan and suburban geographies.

Consumer organizations and environmental groups are examples of ________ publics.

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.

The Canadian workforce today is better educated and more white-collar than it was a generation ago.

According to the authors, the single most important demographic trend facing marketers is the ________.

The youngest of the baby boomers are now in their ________.

Explain the impact of the baby boomers, Generation X, and Millennials on today's marketing strategies.

This group is the wealthiest generation in Canadian history.

The collection of larger societal forces affecting a company is referred to as ________.

The players close to the company that impact a firm's ability to serve its customers constitute ________.

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

No single competitive marketing strategy is suitable for every company.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 4: Analyzing the Marketing Environment

The number of ________ households is now growing faster than the number of ________ households.

What is the difference between a core belief and a secondary belief?

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Which of the following best explains why Gen Xers who are parents tend to put family before career?

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute?

Significant trends in the natural environment include shortages of raw materials, increased pollution, and decreased government intervention.

Why is the technological environment such a dramatic force in today's market?

The large majority of Canadians live in metropolitan and suburban geographies.

Consumer organizations and environmental groups are examples of ________ publics.

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.

The Canadian workforce today is better educated and more white-collar than it was a generation ago.

According to the authors, the single most important demographic trend facing marketers is the ________.

The youngest of the baby boomers are now in their ________.

Explain the impact of the baby boomers, Generation X, and Millennials on today's marketing strategies.

This group is the wealthiest generation in Canadian history.

The collection of larger societal forces affecting a company is referred to as ________.

The players close to the company that impact a firm's ability to serve its customers constitute ________.

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

No single competitive marketing strategy is suitable for every company.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

The number of households is now growing faster than the number of households.