Question 1

The cohort of consumers born between 1965 and 1985 has been labeled ________, or "baby busters."

Accepted Answer

A)  War Babies 
B)  The Lost Generation 
C)  Generation X 
D)  Baby Boomlets 
A)  War Babies 
B)  The Lost Generation 
C)  Generation X 
D)  Baby Boomlets

Question 2

People and institutions that teach the ways of a culture are called ________.

Accepted Answer

A)  progressive learning models 
B)  ethnography facilitators 
C)  host cultures 
D)  acculturation agents 
A)  progressive learning models 
B)  ethnography facilitators 
C)  host cultures 
D)  acculturation agents

Question 3

Gen Yers are at home in a ________, communicating by texting and IMing.

Accepted Answer

A)  thumb culture 
B)  tween market 
C)  gray market 
D)  renaissance culture 
A)  thumb culture 
B)  tween market 
C)  gray market 
D)  renaissance culture

Question 4

With 12. 5 percent of the population, the ________ population is the largest ethnic subculture in America.

Accepted Answer

A)  African-American 
B)  Asian-American 
C)  Hispanic American 
D)  American Indian 
A)  African-American 
B)  Asian-American 
C)  Hispanic American 
D)  American Indian

Question 5

Marketers have identified the key values of seniors. One of these is severing the connections with friends and family so that seniors can feel free of restraints.

Accepted Answer

A) True 
 B)False

Question 6

Explain the concept of deethnicization. Give an example.

Accepted Answer

Deethnicization refers to the process wh

Question 7

Which of the following distinguishes Asian Americans from other subcultures in the United States?

Accepted Answer

A)  Asian Americans constitute the largest subculture in the United States. 
B)  Asian Americans are the best educated of any ethnic subculture in the United States. 
C)  Asian Americans have the distinction of having a common language that acts as a unifying cultural agent. 
D)  Asian American households are larger than most other ethnic households in America. 
A)  Asian Americans constitute the largest subculture in the United States. 
B)  Asian Americans are the best educated of any ethnic subculture in the United States. 
C)  Asian Americans have the distinction of having a common language that acts as a unifying cultural agent. 
D)  Asian American households are larger than most other ethnic households in America.

Question 8

We can trace most religion-oriented marketing activity in America to the ________ community.

Accepted Answer

A)  Jewish 
B)  Catholic 
C)  Muslim 
D)  Born-Again Christian 
A)  Jewish 
B)  Catholic 
C)  Muslim 
D)  Born-Again Christian

Question 9

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Accepted Answer

A)  high-context 
B)  low-context 
C)  progressive 
D)  paradigm 
A)  high-context 
B)  low-context 
C)  progressive 
D)  paradigm

Question 10

Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency?

Accepted Answer

A)  growth versus restriction 
B)  autonomy versus belonging 
C)  idealism versus pragmatism 
D)  narcissism versus intimacy 
A)  growth versus restriction 
B)  autonomy versus belonging 
C)  idealism versus pragmatism 
D)  narcissism versus intimacy

Question 11

Tyler decided to restore a 1956 Ford. When he started, he wasn't sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been introduced into a microculture.

Accepted Answer

A) True 
 B)False

Question 12

Hillary is a typical teenager. She sees and hears ads all the time. Most of the time they are pretty good, but some ads have a trait that really bothers her. What is that trait most likely to be?

Accepted Answer

A)  Hillary is bothered by companies that run ads that stay True to their brand image and spend a lot of time backing up what they say. 
B)  Hillary is bothered by ads that talk down to her. 
C)  Hillary doesn't like product ads that the promoters think must be entertaining. 
D)  Hillary doesn't like ads that show problems teenagers face, especially when they aren't treating these problems in a very serious manner. 
A)  Hillary is bothered by companies that run ads that stay True to their brand image and spend a lot of time backing up what they say. 
B)  Hillary is bothered by ads that talk down to her. 
C)  Hillary doesn't like product ads that the promoters think must be entertaining. 
D)  Hillary doesn't like ads that show problems teenagers face, especially when they aren't treating these problems in a very serious manner.

Question 13

An ethnographer would be interested in studying the process of acculturation in an immigrant community.

Accepted Answer

A) True 
 B)False

Question 14

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Accepted Answer

A) True 
 B)False

Question 15

Describe the baby boomer market and the impact it has had on marketing efforts.

Accepted Answer

Baby boomers are those who were born bet

Question 16

Which of the following is generally True about Asian Americans?

Accepted Answer

A)  They tend to be very brand loyal. 
B)  They are not attracted to products that express material status. 
C)  They are one of the least brand-loyal of all American subcultures. 
D)  They are less likely than the average American to buy high-tech gadgets. 
A)  They tend to be very brand loyal. 
B)  They are not attracted to products that express material status. 
C)  They are one of the least brand-loyal of all American subcultures. 
D)  They are less likely than the average American to buy high-tech gadgets.

Question 17

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

Accepted Answer

In the early 1990s, Gen Xers were identi

Question 18

The lack of marketing information about religion is due to ________.

Accepted Answer

A)  the small number of people who are influenced in the marketplace by religious issues 
B)  the dollar value of the Christian market being very low 
C)  traditional bigotry toward religion 
D)  religion being somewhat of a taboo subject among researchers 
A)  the small number of people who are influenced in the marketplace by religious issues 
B)  the dollar value of the Christian market being very low 
C)  traditional bigotry toward religion 
D)  religion being somewhat of a taboo subject among researchers

Question 19

Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?

Accepted Answer

A)  Few ethnic subcultures today have powerful stereotypes the general public associates with them. 
B)  Members of ethnic subcultures have increasing economic power. 
C)  Symbols that once seemed acceptable may come to be seen as negative. 
D)  Marketers may not understand possible negative interpretations of ethnic symbolism. 
A)  Few ethnic subcultures today have powerful stereotypes the general public associates with them. 
B)  Members of ethnic subcultures have increasing economic power. 
C)  Symbols that once seemed acceptable may come to be seen as negative. 
D)  Marketers may not understand possible negative interpretations of ethnic symbolism.

Question 20

Another name for Generation Y is ________.

Accepted Answer

A)  War Babies 
B)  Slackers 
C)  the Lost Generation 
D)  Echo Boomers 
A)  War Babies 
B)  Slackers 
C)  the Lost Generation 
D)  Echo Boomers

The cohort of consumers born between 1965 and 1985 has been labeled ________, or "baby busters."

People and institutions that teach the ways of a culture are called ________.

Gen Yers are at home in a ________, communicating by texting and IMing.

With 12. 5 percent of the population, the ________ population is the largest ethnic subculture in America.

Marketers have identified the key values of seniors. One of these is severing the connections with friends and family so that seniors can feel free of restraints.

Explain the concept of deethnicization. Give an example.

Which of the following distinguishes Asian Americans from other subcultures in the United States?

We can trace most religion-oriented marketing activity in America to the ________ community.

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency?

Tyler decided to restore a 1956 Ford. When he started, he wasn't sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been introduced into a microculture.

Hillary is a typical teenager. She sees and hears ads all the time. Most of the time they are pretty good, but some ads have a trait that really bothers her. What is that trait most likely to be?

An ethnographer would be interested in studying the process of acculturation in an immigrant community.

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Describe the baby boomer market and the impact it has had on marketing efforts.

Which of the following is generally True about Asian Americans?

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

The lack of marketing information about religion is due to ________.

Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?

Another name for Generation Y is ________.

Buying, Having, and Being

Perception

Learning and Memory

Motivation and Global Values

The Self

Personality and Psychographics

Attitudes and Persuasion

Decision Making

Buying and Disposing

Organizational and Household Decision Making

Groups and Social Media

Social Class and Lifestyles

Culture

Filters

Exam 13: Subcultures

The cohort of consumers born between 1965 and 1985 has been labeled ________, or "baby busters."

People and institutions that teach the ways of a culture are called ________.

Gen Yers are at home in a ________, communicating by texting and IMing.

With 12. 5 percent of the population, the ________ population is the largest ethnic subculture in America.

Marketers have identified the key values of seniors. One of these is severing the connections with friends and family so that seniors can feel free of restraints.

Explain the concept of deethnicization. Give an example.

Which of the following distinguishes Asian Americans from other subcultures in the United States?

We can trace most religion-oriented marketing activity in America to the ________ community.

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency?

Tyler decided to restore a 1956 Ford. When he started, he wasn't sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been introduced into a microculture.

Hillary is a typical teenager. She sees and hears ads all the time. Most of the time they are pretty good, but some ads have a trait that really bothers her. What is that trait most likely to be?

An ethnographer would be interested in studying the process of acculturation in an immigrant community.

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.

Describe the baby boomer market and the impact it has had on marketing efforts.

Which of the following is generally True about Asian Americans?

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

The lack of marketing information about religion is due to ________.

Which of the following is the WEAKEST argument against using ethnic symbolism in marketing messages?

Another name for Generation Y is ________.

Buying, Having, and Being

Perception

Learning and Memory

Motivation and Global Values

The Self

Personality and Psychographics

Attitudes and Persuasion

Decision Making

Buying and Disposing

Organizational and Household Decision Making

Groups and Social Media

Social Class and Lifestyles

Culture

Filters