Exam 13: Subcultures

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

As we age, our values and priorities change. Researchers have identified a set of key values that motivate older consumers. Marketing strategies aimed at the gray market should relate to one or more of these motivational factors to be successful. Select one of them and describe how marketers have applied it. The key values are: ∙ Autonomy ∙ Connectedness ∙ Altruism

Immigrants who exhibit ________ live and shop in places separated from mainstream Anglo consumers.

Which of the following American ethnic subcultures is considered to be the fastest growing?

More than fifty percent of all Hispanic Americans are concentrated in just six American metropolitan areas. Which of the following is NOT among them?

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Explain how religion can influence consumption. Explain two examples.

Advertising to teens typically depicts ________.

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

It is the actual age of seniors that determines their consumer behavior, not their perceived age.

Demographically, which of the following are the two most important characteristics of the Hispanic American market?

The term Asian refers to 20 ethnic groups, the largest of which is Chinese.

If you were a person born between 1946 and 1964, you would be called a ________.

Age cohorts share similar problems because they are more genetically similar than are people from different cohorts.

Martha Sheppard is approaching 70. She wants to give something back to her community. She works hard at her church as a pastoral care volunteer, at her local hospital as a greeter, and for a local AIDS prevention and treatment center as a nurses' aide and volunteer. She believes that she can make a difference. Martha is an example of a senior citizen who is emphasizing altruism as a key value.

Gen Yers are the most diverse generation in American history.

When Erica converted to Catholicism as an adult, she, by definition, entered into an ethnic subculture.

Americans over age 50 are the focus of almost 50 percent of advertising.

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

In Canada, product instructions and identifications are written in English and French. To reach the most customers, the same instructions in the United States should be written in English and ________.