Exam 13: Subcultures

Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to the Japanese woman. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.

People born between the two World Wars are part of the Silent Generation.

Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?

Researchers measure ________ on dimensions that include "feel-age" and "look-age."

What statement best describes what has happened to the median family income of African Americans over the last decade?

Describe the Hispanic-American ethnic subcultural group, demographically and by lifestyle, noting important consumer characteristics.

In a(n) ________ culture, members of the culture tend to be loosely knit and words carry most of the weight in messages.

Microcultures of young women in Japan start many trends that eventually make their way around the world.

The first thing D'Andrea was asked when she went to work for an advertising firm is how promotions to African-Americans should differ from promotions to Caucasians. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

An age ________ consists of people of similar ages who have undergone similar experiences.

An ethnic subculture consists of a self-perpetuating group of consumers who are held together by common cultural and/or genetic ties. This subculture is identified both by its members and by others as a distinguishable category.

Originally, another name for Generation X was "slackers."

________ refers to the process of movement and adaptation to one country's cultural environment by a person from another country.

By mid-century, immigrants will constitute more than 50 percent of the American population.

With respect to the acculturation process, what is the relationship between maintenance and segregation?

The typical immigrant today in the United States is most likely from Europe.

The cultural learning acquired through ________ leads immigrants to a process of adaptation.

Shannon Reeves and Tish Phillips remember their days of student protest in the 1960s. Shannon remembers seeing Jimi Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________.

Which of the following best describes the concept of a teenager?