Question 1

Consumers are good examples of dependent variables.

Accepted Answer

A) True 
 B)False

Question 2

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.

Accepted Answer

A) nonresponse bias 
B) environmental constraints 
C) demand artifacts 
D) sample controls 
E) guessing bias 
A) nonresponse bias 
B) environmental constraints 
C) demand artifacts 
D) sample controls 
E) guessing bias

Question 3

In a short essay, define internal validity and external validity and discuss the difference between each type of validity.

Accepted Answer

a.Internal validity refers to whe

Question 4

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation
Ii) Time order of occurrence of variables
Iii) Absence of other possible causal factors
Iv) Sterile measurement environment

Accepted Answer

A) (i) 
B) (i), (iii), and (iv) 
C) (ii)and (iii) 
D) (i)and (iv) 
E) (i), (ii), and (iii) 
A) (i) 
B) (i), (iii), and (iv) 
C) (ii)and (iii) 
D) (i)and (iv) 
E) (i), (ii), and (iii)

Question 5

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.

Accepted Answer

A) independent variables 
B) dependent variables 
C) plan for data analysis 
D) how to control the extraneous variables 
E) test stimuli 
A) independent variables 
B) dependent variables 
C) plan for data analysis 
D) how to control the extraneous variables 
E) test stimuli

Question 6

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Accepted Answer

A) True 
 B)False

Question 7

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

Accepted Answer

A) Internal validity 
B) Extraneous validity 
C) External validity 
D) Control validity 
E) Population validity 
A) Internal validity 
B) Extraneous validity 
C) External validity 
D) Control validity 
E) Population validity

Question 8

A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Accepted Answer

A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) perceptual environment 
A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) perceptual environment

Question 9

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

Accepted Answer

A) True 
 B)False

Question 10

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are good examples of independent variables EXCEPT ________.

Accepted Answer

A) price levels 
B) package designs 
C) advertising themes 
D) sales 
E) gender 
A) price levels 
B) package designs 
C) advertising themes 
D) sales 
E) gender

Consumers are good examples of dependent variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.

In a short essay, define internal validity and external validity and discuss the difference between each type of validity.

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

All of the following are good examples of independent variables EXCEPT ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

Consumers are good examples of dependent variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.

In a short essay, define internal validity and external validity and discuss the difference between each type of validity.

Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i. Concomitant variation Ii) Time order of occurrence of variables Iii) Absence of other possible causal factors Iv) Sterile measurement environment

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.

Dependent variables are variables that are manipulated by the researcher and whose effects are measured and compared.

________ refers to whether the cause-and-effect relationships found in the experiment remain the same when replicated in a larger population.

A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.

Validity takes place when the occurrence of X increases the probability of the occurrence of Y.

The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.

All of the following are good examples of independent variables EXCEPT ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters