Question 1

The one-group pretest-posttest design is a design that involves randomization of the test units.

Accepted Answer

A) True 
 B)False

Question 2

According to the text, an experimental group is the group exposed to the manipulated independent variable.

Accepted Answer

A) True 
 B)False

Question 3

Limitations of experiments include which of the following?

Accepted Answer

A) time 
B) cost 
C) administration of an experiment 
D) need for control 
E) all of the above 
A) time 
B) cost 
C) administration of an experiment 
D) need for control 
E) all of the above

Question 4

An experiment was conducted to test the effects of coupon value on redemption.Personal interviews were conducted in New York with 280 shoppers who were entering a supermarket.These shoppers were given a coupon for one of four brands prior to entering the store.Two coupon values were used, one offering 15-cents off and the other 50-cents off.Shoppers were randomly assigned to these two coupon-value levels.Four brands - Tide detergent, Kellogg's corn flakes, Aim toothpaste, and Joy liquid dishwashing detergent - were used.These same shoppers were re-interviewed upon leaving the store and asked to report on any coupons used in the store.What is the dependent variable in this experiment?

Accepted Answer

A) value of coupon 
B) coupons used in the store 
C) supermarket 
D) the brand selected 
E) all of the above 
A) value of coupon 
B) coupons used in the store 
C) supermarket 
D) the brand selected 
E) all of the above

Question 5

All of the following are good examples of dependent variables EXCEPT ________.

Accepted Answer

A) sales 
B) consumers 
C) profits 
D) market shares 
E) attitudes 
A) sales 
B) consumers 
C) profits 
D) market shares 
E) attitudes

Question 6

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

Accepted Answer

Experimentation is commonly used to infe

Question 7

According to the text, which of the following is the most common statistical design?

Accepted Answer

A) factorial design 
B) multiple time series design 
C) posttest-only control group design 
D) one-shot case study 
E) regular matrix design 
A) factorial design 
B) multiple time series design 
C) posttest-only control group design 
D) one-shot case study 
E) regular matrix design

Question 8

Using the set of symbols commonly used in marketing research to denote experimental designs, which symbol below represents the exposure of a group to an independent variable, treatment, or event?

Accepted Answer

A) T 
B) O 
C) X 
D) R 
A) T 
B) O 
C) X 
D) R

Question 9

According to the text, experiments can be described in terms of all of the following EXCEPT ________.

Accepted Answer

A) independent variables 
B) interdependent variables 
C) dependent variables 
D) extraneous variables 
E) B and D 
A) independent variables 
B) interdependent variables 
C) dependent variables 
D) extraneous variables 
E) B and D

Question 10

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) X-file 
A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) X-file

Question 11

Designs that do not control for extraneous factors by randomization are called ________.

Accepted Answer

A) true experimental designs 
B) quasi-experimental designs 
C) statistical designs 
D) preexperimental designs 
E) extraneous designs 
A) true experimental designs 
B) quasi-experimental designs 
C) statistical designs 
D) preexperimental designs 
E) extraneous designs

Question 12

The static group is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.

Accepted Answer

A) True 
 B)False

Question 13

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) before-and-after study 
A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) static group 
E) before-and-after study

Question 14

The control group is not exposed to the independent variable manipulation, but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

Accepted Answer

A) True 
 B)False

Question 15

In a short essay, discuss the difference between laboratory and field experimentation.

Accepted Answer

a.A laboratory environment is an

Question 16

In an after-the-fact examination of a situation, we can confidently rule out all other causal factors.

Accepted Answer

A) True 
 B)False

Question 17

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.

Accepted Answer

A) Dependent 
B) Interdependent 
C) Extraneous 
D) Independent 
E) Test unit 
A) Dependent 
B) Interdependent 
C) Extraneous 
D) Independent 
E) Test unit

Question 18

The internal and external validity of field experiments conducted overseas is generally higher than in the United States.

Accepted Answer

A) True 
 B)False

Question 19

All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.

Accepted Answer

A) True 
 B)False

Question 20

As compared to the field, experimentation in social media offers the advantages of ease of implementation and lower cost.

Accepted Answer

A) True 
 B)False

The one-group pretest-posttest design is a design that involves randomization of the test units.

According to the text, an experimental group is the group exposed to the manipulated independent variable.

Limitations of experiments include which of the following?

All of the following are good examples of dependent variables EXCEPT ________.

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

According to the text, which of the following is the most common statistical design?

Using the set of symbols commonly used in marketing research to denote experimental designs, which symbol below represents the exposure of a group to an independent variable, treatment, or event?

According to the text, experiments can be described in terms of all of the following EXCEPT ________.

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Designs that do not control for extraneous factors by randomization are called ________.

The static group is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

The control group is not exposed to the independent variable manipulation, but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

In a short essay, discuss the difference between laboratory and field experimentation.

In an after-the-fact examination of a situation, we can confidently rule out all other causal factors.

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.

The internal and external validity of field experiments conducted overseas is generally higher than in the United States.

All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.

As compared to the field, experimentation in social media offers the advantages of ease of implementation and lower cost.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

The one-group pretest-posttest design is a design that involves randomization of the test units.

According to the text, an experimental group is the group exposed to the manipulated independent variable.

Limitations of experiments include which of the following?

All of the following are good examples of dependent variables EXCEPT ________.

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

According to the text, which of the following is the most common statistical design?

Using the set of symbols commonly used in marketing research to denote experimental designs, which symbol below represents the exposure of a group to an independent variable, treatment, or event?

According to the text, experiments can be described in terms of all of the following EXCEPT ________.

A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________.

Designs that do not control for extraneous factors by randomization are called ________.

The static group is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.

The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.

The control group is not exposed to the independent variable manipulation, but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

In a short essay, discuss the difference between laboratory and field experimentation.

In an after-the-fact examination of a situation, we can confidently rule out all other causal factors.

________ variables are variables that are manipulated by the researcher and whose effects are measured and compared.

The internal and external validity of field experiments conducted overseas is generally higher than in the United States.

All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.

As compared to the field, experimentation in social media offers the advantages of ease of implementation and lower cost.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters