Question 1

Which of the following is NOT one of the broad categories of experimental designs?

Accepted Answer

A) concurrent design 
B) preexperimental design 
C) statistical design 
D) true experimental 
E) All are broad categories of experimental designs. 
A) concurrent design 
B) preexperimental design 
C) statistical design 
D) true experimental 
E) All are broad categories of experimental designs.

Question 2

________ implies that the occurrence of X increases the probability of the occurrence of Y.

Accepted Answer

A) Probability 
B) Causality 
C) Reliability 
D) Validity 
E) True scores 
A) Probability 
B) Causality 
C) Reliability 
D) Validity 
E) True scores

Question 3

________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

Accepted Answer

A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) Concurrent designs 
A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) Concurrent designs

Question 4

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

Accepted Answer

A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) construct condition design 
A) statistical environment 
B) laboratory environment 
C) field environment 
D) virtual environment 
E) construct condition design

Question 5

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay, define randomization and list and discuss the two types of true experimental design.

Accepted Answer

Randomization is one method of co

Question 7

External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

Accepted Answer

A) True 
 B)False

Question 8

According to the text, factorial designs are the most common statistical designs.

Accepted Answer

A) True 
 B)False

Question 9

Opinions, tastes, and preferences in virtual worlds are the same as in a real setting.

Accepted Answer

A) True 
 B)False

Question 10

________ allow for the statistical control and analysis of external variables.

Accepted Answer

A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) External variable designs 
A) Preexperimental designs 
B) True experimental designs 
C) Quasi-experimental designs 
D) Statistical designs 
E) External variable designs

Question 11

Which of the following is a way of controlling extraneous variables?

Accepted Answer

A) randomization 
B) personalization 
C) quality control 
D) extraneous control 
E) analysis 
A) randomization 
B) personalization 
C) quality control 
D) extraneous control 
E) analysis

Question 12

In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness.Three levels of humor (no humor, some humor, and high humor)are to be examined.Likewise, brand information is to be manipulated at three levels (low, medium, and high).The resulting table would be three rows (levels of information)by three columns (levels of humor), producing nine possible combinations or cells.The respondents would be randomly assigned to one of the nine cells.Respondents in each cell would receive a specific treatment combination.After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell.To which category of design does this fall into?

Accepted Answer

A) statistical regression design 
B) recombinant design 
C) static group design 
D) one-shot case study 
E) factorial design 
A) statistical regression design 
B) recombinant design 
C) static group design 
D) one-shot case study 
E) factorial design

Question 13

The ________ is not exposed to the independent variable manipulation but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

Accepted Answer

A) control group 
B) hypothetical group 
C) experimental group 
D) extraneous group 
E) caveat group 
A) control group 
B) hypothetical group 
C) experimental group 
D) extraneous group 
E) caveat group

Question 14

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Accepted Answer

A) True 
 B)False

Question 15

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

Accepted Answer

A) True 
 B)False

Question 16

The ________ is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) partial experimental design 
E) static group 
A) one-shot case study 
B) one-group pretest-posttest design 
C) random group 
D) partial experimental design 
E) static group

Question 17

In a short essay, describe the broad categories of experimental designs and discuss the various applications of each design category.

Accepted Answer

a.Preexperimental designs are des

Question 18

Which of the following can be symbolized as:
 EG: R &ensp;&ensp;&ensp;X &ensp;&ensp;&ensp;&ensp;O1
CG: R &ensp;&ensp;&ensp;O2
Where,
X = the exposure of a group to an independent variable, treatment, event, the effects of which are to be determined
O = the process of observation or measurement of the dependent variable on the test units or group of units
R = the random assignment of test units or groups to separate treatments
CG = control group EG = experimental group

Accepted Answer

A) one-shot case study 
B) one-group pretest-posttest design 
C) posttest-only control group design 
D) static group design 
E) Pretest-posttest control group design 
A) one-shot case study 
B) one-group pretest-posttest design 
C) posttest-only control group design 
D) static group design 
E) Pretest-posttest control group design

Question 19

Statistical designs allow for the statistical control and analysis of external variables.

Accepted Answer

A) True 
 B)False

Question 20

In a short essay, list and discuss the three specific preexperimental designs.

Accepted Answer

a.One-shot case study is a preexp

Which of the following is NOT one of the broad categories of experimental designs?

________ implies that the occurrence of X increases the probability of the occurrence of Y.

________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

In a short essay, define randomization and list and discuss the two types of true experimental design.

External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

According to the text, factorial designs are the most common statistical designs.

Opinions, tastes, and preferences in virtual worlds are the same as in a real setting.

________ allow for the statistical control and analysis of external variables.

Which of the following is a way of controlling extraneous variables?

The ________ is not exposed to the independent variable manipulation but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

The ________ is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.

In a short essay, describe the broad categories of experimental designs and discuss the various applications of each design category.

Statistical designs allow for the statistical control and analysis of external variables.

In a short essay, list and discuss the three specific preexperimental designs.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 6: Experimentation and Causal Research

Which of the following is NOT one of the broad categories of experimental designs?

________ implies that the occurrence of X increases the probability of the occurrence of Y.

________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.

A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions.

It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.

In a short essay, define randomization and list and discuss the two types of true experimental design.

External validity refers to whether the manipulation of the independent variables or treatments actually caused the observed effects on the dependent variables.

According to the text, factorial designs are the most common statistical designs.

Opinions, tastes, and preferences in virtual worlds are the same as in a real setting.

________ allow for the statistical control and analysis of external variables.

Which of the following is a way of controlling extraneous variables?

The ________ is not exposed to the independent variable manipulation but provides a point of comparison when examining the effects of these manipulations on the dependent variable.

A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.

Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.

The ________ is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment.

In a short essay, describe the broad categories of experimental designs and discuss the various applications of each design category.

Statistical designs allow for the statistical control and analysis of external variables.

In a short essay, list and discuss the three specific preexperimental designs.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters