Question 1

________ is a type of research design involving a fixed sample of population elements that is measured repeatedly.

Accepted Answer

A) Cross-sectional design 
B) Longitudinal design 
C) Horizontal design 
D) Vertical design 
E) Fixed design 
A) Cross-sectional design 
B) Longitudinal design 
C) Horizontal design 
D) Vertical design 
E) Fixed design

Question 2

External data is data that originates outside of the client organization.

Accepted Answer

A) True 
 B)False

Question 3

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

Accepted Answer

A) True 
 B)False

Question 4

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Accepted Answer

A) very involved 
B) the same 
C) rapid and easy 
D) not correlated 
E) long and involved 
A) very involved 
B) the same 
C) rapid and easy 
D) not correlated 
E) long and involved

Question 5

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.

Accepted Answer

a.Specifications: Methodology used to co

Question 7

Conclusive research should be used when management realizes a problem exists but does not yet understand why.

Accepted Answer

A) True 
 B)False

Question 8

Informed consent is an ethical principle which ________.

Accepted Answer

A) applies to the contracts between clients and research agencies 
B) applies primarily to syndicate firms 
C) deals with requests for social security numbers from respondents 
D) occurs when retailers don't take title to goods until they are purchased by customers 
E) requires researchers to avoid both uninformed and misinformed participation in marketing research projects 
A) applies to the contracts between clients and research agencies 
B) applies primarily to syndicate firms 
C) deals with requests for social security numbers from respondents 
D) occurs when retailers don't take title to goods until they are purchased by customers 
E) requires researchers to avoid both uninformed and misinformed participation in marketing research projects

Question 9

According to the text, ________ is the largest source of secondary data in the United States.

Accepted Answer

A) Nielsen 
B) Yahoo! 
C) Arbitron 
D) the U.S. government 
E) Microsoft 
A) Nielsen 
B) Yahoo! 
C) Arbitron 
D) the U.S. government 
E) Microsoft

Question 10

In a short essay, discuss the relationships among exploratory, descriptive, and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Accepted Answer

When little is known about the problem s

Question 11

An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents is called ________.

Accepted Answer

A) single-source data 
B) dual-source data 
C) multiple-source data 
D) qualitative data 
E) cashier data 
A) single-source data 
B) dual-source data 
C) multiple-source data 
D) qualitative data 
E) cashier data

Question 12

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

Accepted Answer

A) True 
 B)False

Question 13

According to the text, the collection process of secondary data is rapid and easy compared to the collection process of primary data.

Accepted Answer

A) True 
 B)False

Question 14

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition, then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

Accepted Answer

A) nature 
B) objective 
C) error/accuracy 
D) currency 
E) relevance 
A) nature 
B) objective 
C) error/accuracy 
D) currency 
E) relevance

Question 15

Interviews with a large number of respondents using a predesigned questionnaire are called observations.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

Accepted Answer

A) primary data 
B) secondary data 
C) experimental data 
D) virtual data 
E) special data 
A) primary data 
B) secondary data 
C) experimental data 
D) virtual data 
E) special data

Question 17

________ is very versatile and can be used at any point in a study.

Accepted Answer

A) Causal research 
B) Descriptive research 
C) Exploratory research 
D) Observational research 
E) Provisional research 
A) Causal research 
B) Descriptive research 
C) Exploratory research 
D) Observational research 
E) Provisional research

Question 18

When little is known about the problem situation, it is desirable to begin with descriptive research.

Accepted Answer

A) True 
 B)False

Question 19

________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.

Accepted Answer

A) Psychometrics 
B) Psychographics 
C) Demographics 
D) Geodemographics 
E) Ego-profiling 
A) Psychometrics 
B) Psychographics 
C) Demographics 
D) Geodemographics 
E) Ego-profiling

Question 20

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Accepted Answer

A) syndicated services /sources 
B) data processing services 
C) field services 
D) qualitative research services 
E) pooling services 
A) syndicated services /sources 
B) data processing services 
C) field services 
D) qualitative research services 
E) pooling services

________ is a type of research design involving a fixed sample of population elements that is measured repeatedly.

External data is data that originates outside of the client organization.

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.

Conclusive research should be used when management realizes a problem exists but does not yet understand why.

Informed consent is an ethical principle which ________.

According to the text, ________ is the largest source of secondary data in the United States.

In a short essay, discuss the relationships among exploratory, descriptive, and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents is called ________.

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

According to the text, the collection process of secondary data is rapid and easy compared to the collection process of primary data.

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition, then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

Interviews with a large number of respondents using a predesigned questionnaire are called observations.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

________ is very versatile and can be used at any point in a study.

When little is known about the problem situation, it is desirable to begin with descriptive research.

________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, Secondary and Syndicated Data

________ is a type of research design involving a fixed sample of population elements that is measured repeatedly.

External data is data that originates outside of the client organization.

Customized services make their money by collecting data and designing research products that fit the information needs of more than one organization.

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.

Conclusive research should be used when management realizes a problem exists but does not yet understand why.

Informed consent is an ethical principle which ________.

According to the text, ________ is the largest source of secondary data in the United States.

In a short essay, discuss the relationships among exploratory, descriptive, and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents is called ________.

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

According to the text, the collection process of secondary data is rapid and easy compared to the collection process of primary data.

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition, then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

Interviews with a large number of respondents using a predesigned questionnaire are called observations.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

________ is very versatile and can be used at any point in a study.

When little is known about the problem situation, it is desirable to begin with descriptive research.

________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters