Question 1

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Accepted Answer

A) specifications 
B) error 
C) currency 
D) availability 
E) objective 
A) specifications 
B) error 
C) currency 
D) availability 
E) objective

Question 2

Which of the following is NOT a characteristic of descriptive research?

Accepted Answer

A) based on data that is collected using small, nonrepresentative samples 
B) based on a clear statement of the problem 
C) based on specific hypotheses 
D) based on specification of the information needed 
E) collection of data in a structured fashion 
A) based on data that is collected using small, nonrepresentative samples 
B) based on a clear statement of the problem 
C) based on specific hypotheses 
D) based on specification of the information needed 
E) collection of data in a structured fashion

Question 3

In a short essay, list the six tasks that a researcher must typically perform in formulating a research design.

Accepted Answer

a.Specify the information needed.
b.Desi

Question 4

Syndicated sources can be classified based on units of measurement, such as ________ and ________.

Accepted Answer

A) observations; insights 
B) surveys; interviews 
C) qualitative; quantitative 
D) secondary; primary 
E) households/consumer; institutions 
A) observations; insights 
B) surveys; interviews 
C) qualitative; quantitative 
D) secondary; primary 
E) households/consumer; institutions

Question 5

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Accepted Answer

A) problem definition 
B) research design 
C) fieldwork design 
D) data preparation and analysis 
E) research directive 
A) problem definition 
B) research design 
C) fieldwork design 
D) data preparation and analysis 
E) research directive

Question 6

Which of the following is NOT a task a researcher must perform in formulating a research design?

Accepted Answer

A) specify the information needed 
B) determine how to make the research design error free 
C) specify the measurement and scaling procedures 
D) determine the sampling process and sample size 
E) develop a plan of analysis 
A) specify the information needed 
B) determine how to make the research design error free 
C) specify the measurement and scaling procedures 
D) determine the sampling process and sample size 
E) develop a plan of analysis

Question 7

When little is known about the problem situation, it is desirable to begin with ________.

Accepted Answer

A) causal research 
B) descriptive research 
C) exploratory research 
D) observational research 
E) conditional research 
A) causal research 
B) descriptive research 
C) exploratory research 
D) observational research 
E) conditional research

Question 8

In a short essay, describe an audit and list at least four uses of audit data.

Accepted Answer

A physical audit is a formal exam

Question 9

________ research is typically more formal and structured than ________ research.

Accepted Answer

A) Exploratory; conclusive 
B) Conclusive; exploratory 
C) Exploratory; descriptive 
D) Subjective; observational 
E) Lead; supporting 
A) Exploratory; conclusive 
B) Conclusive; exploratory 
C) Exploratory; descriptive 
D) Subjective; observational 
E) Lead; supporting

Question 10

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

Accepted Answer

A) True 
 B)False

Question 11

According to the text, ________ are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

Accepted Answer

A) surveys 
B) focus groups 
C) secondary research 
D) experiments 
E) in-depth interviews 
A) surveys 
B) focus groups 
C) secondary research 
D) experiments 
E) in-depth interviews

Question 12

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

Accepted Answer

a.Periodic surveys collect data on the s

Question 13

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Accepted Answer

A) periodic surveys 
B) panel surveys 
C) shared surveys 
D) parallel surveys 
E) regular surveys 
A) periodic surveys 
B) panel surveys 
C) shared surveys 
D) parallel surveys 
E) regular surveys

Question 14

Compare and contrast the exploratory, descriptive, and causal research designs.

Accepted Answer

The objective of exploratory design is t

Question 15

The distinctive models of living of a society or some of its segments refers to ________.

Accepted Answer

A) geodemographics 
B) lifestyles 
C) psychometrics 
D) demographics 
E) usage segments 
A) geodemographics 
B) lifestyles 
C) psychometrics 
D) demographics 
E) usage segments

Question 16

Which statement is NOT true about research design?

Accepted Answer

A) Research design is a framework for conducting the marketing research project. 
B) Research design specifies the measurement and scaling procedures. 
C) Research design is undertaken before developing the approach to the problem. 
D) Research design is undertaken after the marketing research problem is defined. 
A) Research design is a framework for conducting the marketing research project. 
B) Research design specifies the measurement and scaling procedures. 
C) Research design is undertaken before developing the approach to the problem. 
D) Research design is undertaken after the marketing research problem is defined.

Question 17

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

Accepted Answer

A) True 
 B)False

Question 18

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

Accepted Answer

A) Industrial Firms/Organizations 
B) Single-source services 
C) Customized services 
D) Retail services 
E) Movement services 
A) Industrial Firms/Organizations 
B) Single-source services 
C) Customized services 
D) Retail services 
E) Movement services

Question 19

In a short essay, explain the appeal of census data to marketers.

Accepted Answer

a.Relevant data captured.Census data are

Question 20

A type of research design involving the one-time collection of information from any given sample of population elements is called longitudinal design.

Accepted Answer

A) True 
 B)False

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Which of the following is NOT a characteristic of descriptive research?

In a short essay, list the six tasks that a researcher must typically perform in formulating a research design.

Syndicated sources can be classified based on units of measurement, such as and .

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Which of the following is NOT a task a researcher must perform in formulating a research design?

When little is known about the problem situation, it is desirable to begin with ________.

In a short essay, describe an audit and list at least four uses of audit data.

research is typically more formal and structured than research.

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

According to the text, ________ are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Compare and contrast the exploratory, descriptive, and causal research designs.

The distinctive models of living of a society or some of its segments refers to ________.

Which statement is NOT true about research design?

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

In a short essay, explain the appeal of census data to marketers.

A type of research design involving the one-time collection of information from any given sample of population elements is called longitudinal design.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, Secondary and Syndicated Data

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Which of the following is NOT a characteristic of descriptive research?

In a short essay, list the six tasks that a researcher must typically perform in formulating a research design.

Syndicated sources can be classified based on units of measurement, such as ________ and ________.

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Which of the following is NOT a task a researcher must perform in formulating a research design?

When little is known about the problem situation, it is desirable to begin with ________.

In a short essay, describe an audit and list at least four uses of audit data.

________ research is typically more formal and structured than ________ research.

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

According to the text, ________ are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

In a short essay, list and discuss the two types of general surveys used to collect syndicated data.

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Compare and contrast the exploratory, descriptive, and causal research designs.

The distinctive models of living of a society or some of its segments refers to ________.

Which statement is NOT true about research design?

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

In a short essay, explain the appeal of census data to marketers.

A type of research design involving the one-time collection of information from any given sample of population elements is called longitudinal design.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Syndicated sources can be classified based on units of measurement, such as and .

research is typically more formal and structured than research.