Question 1

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

Accepted Answer

A) Exploratory research 
B) Conclusive research 
C) Descriptive research 
D) Causal research 
E) Directed research 
A) Exploratory research 
B) Conclusive research 
C) Descriptive research 
D) Causal research 
E) Directed research

Question 2

In a short essay, discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Accepted Answer

a.The main advantages of secondary data

Question 3

The three types of scanner data that are available are scanner panels, volume-tracking data, and scanner panels with cable TV.

Accepted Answer

A) True 
 B)False

Question 4

Psychographics refers to ________.

Accepted Answer

A) qualitative inventories of business personalities 
B) pictorial renderings of individuals' psychological traits 
C) psychological assessments of consumers' behavior 
D) graphic depictions of psychological testing results 
E) quantified psychological profiles of individuals 
A) qualitative inventories of business personalities 
B) pictorial renderings of individuals' psychological traits 
C) psychological assessments of consumers' behavior 
D) graphic depictions of psychological testing results 
E) quantified psychological profiles of individuals

Question 5

Verification of product movement by examining physical records or performing inventory analysis are characteristics of which of the following types of syndicated services?

Accepted Answer

A) surveys 
B) audits 
C) purchase panels 
D) media panels 
E) movement exams 
A) surveys 
B) audits 
C) purchase panels 
D) media panels 
E) movement exams

Question 6

The collection of product movement data for wholesalers and retailers is called a(n)________.

Accepted Answer

A) audit 
B) panel 
C) survey 
D) focus group 
E) movement exam 
A) audit 
B) panel 
C) survey 
D) focus group 
E) movement exam

Question 7

Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand.

Accepted Answer

A) True 
 B)False

Question 8

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Accepted Answer

A) True 
 B)False

Question 9

Exploratory research is typically more formal and structured than conclusive research.

Accepted Answer

A) True 
 B)False

Question 10

A ________ is a centralized database that consolidates company-wide data from a variety of operational systems.

Accepted Answer

A) syndicated service 
B) bibliography 
C) competitive intelligence system 
D) Standard Industry Classification (SI
C) system 
E) data warehouse 
A) syndicated service 
B) bibliography 
C) competitive intelligence system 
D) Standard Industry Classification (SI
C) system 
E) data warehouse

Question 11

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Accepted Answer

A) purchase panels 
B) audit services 
C) surveys 
D) media panels 
E) online surveys 
A) purchase panels 
B) audit services 
C) surveys 
D) media panels 
E) online surveys

Question 12

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

Accepted Answer

A) True 
 B)False

Question 13

According to the text, a ________ provides a series of pictures, which track the changes that take place over time.

Accepted Answer

A) cross-sectional design 
B) longitudinal design 
C) horizontal design 
D) vertical design 
E) photographic design 
A) cross-sectional design 
B) longitudinal design 
C) horizontal design 
D) vertical design 
E) photographic design

Question 14

Which of the following is the best example in which to apply causal research?

Accepted Answer

A) the Andrew Jergens Company periodically conducting surveys to measure consumer's perceptions, attitudes and use of soap bars and related personal care products 
B) to determine the relationship between sales promotion and advertising expenditures and sales of Mercedes 
C) to gain insights on why Nokia is losing market share in Asia 
D) to understand how consumers evaluate the Home Depot brand compared to competing brands 
E) one-on-one depth interviews matching respondents and interviewers by gender 
A) the Andrew Jergens Company periodically conducting surveys to measure consumer's perceptions, attitudes and use of soap bars and related personal care products 
B) to determine the relationship between sales promotion and advertising expenditures and sales of Mercedes 
C) to gain insights on why Nokia is losing market share in Asia 
D) to understand how consumers evaluate the Home Depot brand compared to competing brands 
E) one-on-one depth interviews matching respondents and interviewers by gender

Question 15

Which of the following are the two types of general surveys?

Accepted Answer

A) periodic and panel 
B) panel and shared 
C) shared and periodic 
D) cross-sectional and shared 
E) quasi and true 
A) periodic and panel 
B) panel and shared 
C) shared and periodic 
D) cross-sectional and shared 
E) quasi and true

Question 16

________ is data that originates outside of the client organization.

Accepted Answer

A) Internal data 
B) External data 
C) Modular data 
D) Secondary data 
E) Supporting data 
A) Internal data 
B) External data 
C) Modular data 
D) Secondary data 
E) Supporting data

Question 17

A characteristic of descriptive research is that it is often the front end of total research.

Accepted Answer

A) True 
 B)False

Question 18

According to the text, a basic rule of research is to examine secondary data first.

Accepted Answer

A) True 
 B)False

Question 19

Psychometrics refers to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.

Accepted Answer

A) True 
 B)False

Question 20

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT ________.

Accepted Answer

A) units of measurement might differ 
B) accuracy may vary across countries 
C) frequency of census data collection can differ 
D) differences in tax evasion rates affect reported business income 
E) language differs across countries 
A) units of measurement might differ 
B) accuracy may vary across countries 
C) frequency of census data collection can differ 
D) differences in tax evasion rates affect reported business income 
E) language differs across countries

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

In a short essay, discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

The three types of scanner data that are available are scanner panels, volume-tracking data, and scanner panels with cable TV.

Psychographics refers to ________.

Verification of product movement by examining physical records or performing inventory analysis are characteristics of which of the following types of syndicated services?

The collection of product movement data for wholesalers and retailers is called a(n)________.

Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Exploratory research is typically more formal and structured than conclusive research.

A ________ is a centralized database that consolidates company-wide data from a variety of operational systems.

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

According to the text, a ________ provides a series of pictures, which track the changes that take place over time.

Which of the following is the best example in which to apply causal research?

Which of the following are the two types of general surveys?

________ is data that originates outside of the client organization.

A characteristic of descriptive research is that it is often the front end of total research.

According to the text, a basic rule of research is to examine secondary data first.

Psychometrics refers to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, Secondary and Syndicated Data

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

In a short essay, discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

The three types of scanner data that are available are scanner panels, volume-tracking data, and scanner panels with cable TV.

Psychographics refers to ________.

Verification of product movement by examining physical records or performing inventory analysis are characteristics of which of the following types of syndicated services?

The collection of product movement data for wholesalers and retailers is called a(n)________.

Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Exploratory research is typically more formal and structured than conclusive research.

A ________ is a centralized database that consolidates company-wide data from a variety of operational systems.

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

According to the text, a ________ provides a series of pictures, which track the changes that take place over time.

Which of the following is the best example in which to apply causal research?

Which of the following are the two types of general surveys?

________ is data that originates outside of the client organization.

A characteristic of descriptive research is that it is often the front end of total research.

According to the text, a basic rule of research is to examine secondary data first.

Psychometrics refers to the psychological profiles of individuals and to psychologically based measures of lifestyle, such as brand loyalty and risk taking.

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters