Question 1

Which of the following scales might have an example that ranges from "Not Important" to "Extremely Important"?

Accepted Answer

A) Likert scale 
B) one-way labeled scale 
C) importance scale 
D) unimportance scale 
E) semantic differential scale 
A) Likert scale 
B) one-way labeled scale 
C) importance scale 
D) unimportance scale 
E) semantic differential scale

Question 2

Questionnaires are designed to collect information that is represented via measurement.This information,once compiled,can help answer specific questions. In this process,we are really measuring ________.

Accepted Answer

A) properties of objects 
B) objects of properties 
C) operations 
D) definitions 
E) elements 
A) properties of objects 
B) objects of properties 
C) operations 
D) definitions 
E) elements

Question 3

"Metric" means:

Accepted Answer

A) an instrument used for measuring conceptual, non-objective properties 
B) the answer to a question is a number that expresses some quantity of the property being measured 
C) the answer to a question is a number that does not express some quantity of the property being measured 
D) a property is not only measured but measured using the metric system 
E) measurement of observables 
A) an instrument used for measuring conceptual, non-objective properties 
B) the answer to a question is a number that expresses some quantity of the property being measured 
C) the answer to a question is a number that does not express some quantity of the property being measured 
D) a property is not only measured but measured using the metric system 
E) measurement of observables

Question 4

The appropriate way to summarize a metric measurement scale is through percentages illustrated in charts,such as pie charts or in frequency distributions.

Accepted Answer

A) True 
 B)False

Question 5

Which is true about the "neutral point" on symmetric synthetic scales?

Accepted Answer

A) there are no neutral points on these scales 
B) the neutral points should be counted as zeroes 
C) the neutral point is not considered an origin or zero 
D) there cannot be a "neutral point" on a synthetic scale 
E) none of the above 
A) there are no neutral points on these scales 
B) the neutral points should be counted as zeroes 
C) the neutral point is not considered an origin or zero 
D) there cannot be a "neutral point" on a synthetic scale 
E) none of the above

Question 6

In making the decision to use a symmetric or non-symmetric scale,a good rule of thumb is to:

Accepted Answer

A) use neither 
B) use the symmetric scale unless the researcher is confident respondents will only use one side of the scale 
C) use the non-symmetric scale unless the researcher is confident that respondents will use both sides of the scale 
D) always use both to be certain that the respondent has a choice of how to best express his or her attitude 
E) none of the above 
A) use neither 
B) use the symmetric scale unless the researcher is confident respondents will only use one side of the scale 
C) use the non-symmetric scale unless the researcher is confident that respondents will use both sides of the scale 
D) always use both to be certain that the respondent has a choice of how to best express his or her attitude 
E) none of the above

Question 7

________ are the specific features or characteristics of an object that can be used to distinguish it from another object.

Accepted Answer

A) Properties 
B) Objects and elements 
C) Attributes or qualities 
D) Quantities or qualities 
E) Quartiles and qualities 
A) Properties 
B) Objects and elements 
C) Attributes or qualities 
D) Quantities or qualities 
E) Quartiles and qualities

Question 8

A ________ scale is one in which people will respond the same to an identical or similar question.A ________ scale truly measures the construct under study.

Accepted Answer

A) reliable; valid 
B) valid; reliable 
C) valid; valid 
D) valid, valued 
E) none of the above 
A) reliable; valid 
B) valid; reliable 
C) valid; valid 
D) valid, valued 
E) none of the above

Which of the following scales might have an example that ranges from "Not Important" to "Extremely Important"?

Questionnaires are designed to collect information that is represented via measurement.This information,once compiled,can help answer specific questions. In this process,we are really measuring ________.

"Metric" means:

The appropriate way to summarize a metric measurement scale is through percentages illustrated in charts,such as pie charts or in frequency distributions.

Which is true about the "neutral point" on symmetric synthetic scales?

In making the decision to use a symmetric or non-symmetric scale,a good rule of thumb is to:

________ are the specific features or characteristics of an object that can be used to distinguish it from another object.

A scale is one in which people will respond the same to an identical or similar question.A scale truly measures the construct under study.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 7: Measurement Scales

Which of the following scales might have an example that ranges from "Not Important" to "Extremely Important"?

Questionnaires are designed to collect information that is represented via measurement.This information,once compiled,can help answer specific questions. In this process,we are really measuring ________.

"Metric" means:

The appropriate way to summarize a metric measurement scale is through percentages illustrated in charts,such as pie charts or in frequency distributions.

Which is true about the "neutral point" on symmetric synthetic scales?

In making the decision to use a symmetric or non-symmetric scale,a good rule of thumb is to:

________ are the specific features or characteristics of an object that can be used to distinguish it from another object.

A ________ scale is one in which people will respond the same to an identical or similar question.A ________ scale truly measures the construct under study.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

A scale is one in which people will respond the same to an identical or similar question.A scale truly measures the construct under study.