Exam 7: Measurement Scales

A scale which asks consumers the extent to which they agree or disagree with the statement that Levi's 501 are good looking is a semantic differential scale.

What type of question format is the following question? When you purchased your most recent automobile,what features do you take into consideration? (Check all that apply.) _____Style (e.g.,sedan,coupe,wagon,SUV) _____Price _____Quiet ride _____Trunk space _____EPA mileage rating

A question asks respondents to write in how many times they have visited an ATM in the last week.This is an example of a:

The process of developing response formats that are very clear and that are used identically by the various respondents is called scale development.

The life-style inventory is a special application of the Likert scale.

Mental constructs cannot be directly observed,such as:

"How much do you weigh?" is an example of a synthetic metric format question.

A valid scale is one in which a respondent responds in the same or in a very similar manner to an identical or nearly identical question.

The basis of the Stapel scale format is numerical rather than verbal or visual.

A question that lists several responses (i.e.style,price,comfort,fit,construction,etc.)and asks the respondent to "check all that apply" appears to be a multiple-choice category question,but it is actually:

Which of the following should a researcher do to summarize findings for categorical measures?

Which of the following formats provides more than two possible choices?

Which type of scaled-response format contains bi-polar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?

A scale's level of measurement may be:

There are ________ basic question-response formats,and each one has ________ variations.,so there are ________ format options:

"Rate your satisfaction level on a scale from 1 to 10" is an example of:

Dual-choice and multiple-choice questions are both options of the metric response format.

Consider the question: "Rate the performance of your book bag from 1 to 5,where 1 means 'poor' and 5 means 'excellent.'" And,then you are given a number of performance factors such as "appearance," "roominess" and so on to rate.This is an example of a(an):

A synthetic metric format uses:

Scales having 5 points,7 points,or 10 points are known as n-point scales.