Exam 11: Social Networks, Auctions, and Portals

Describe the four major Internet auction types discussed in the chapter and how they function.

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

________ is the market leader in C2C auctions.

The original portals in the early days of e-commerce were search engines.

One partial solution to high monitoring costs is ________ pricing.

Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except:

On which of the following do users spent the least amount of time per day?

ESPN.com is an example of a:

One of the first online virtual communities was:

What are the costs and risks for buyers at an auction, and how have auction sites sought to reduce these risks?

Which of the following is a leading social network in Russia?

Identify and describe the main types of portals.

Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.

BlackPlanet is an example of a(n)________ social network.

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?

Which of the following now owns LinkedIn?

Which of the following is not a risk or cost of Internet auctions?

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site.

Open bidding offers the advantage of herd effects.