Question 1

In 2016, Fortune 500 companies used ________ more than Facebook.

Accepted Answer

A) no other social network 
B) Tumblr 
C) LinkedIn 
D) Pinterest 
A) no other social network 
B) Tumblr 
C) LinkedIn 
D) Pinterest

Question 2

________ refers to the feeling that one has paid too high a price for an item won at auction.

Accepted Answer

A) Seller's lament 
B) Winner's lament 
C) Loser's regret 
D) Winner's regret 
A) Seller's lament 
B) Winner's lament 
C) Loser's regret 
D) Winner's regret

Question 3

Which of the following types of auctions "shields the brand" of the seller?

Accepted Answer

A) English auction 
B) Name Your Own Price auction 
C) Dutch auction 
D) penny auction 
A) English auction 
B) Name Your Own Price auction 
C) Dutch auction 
D) penny auction

Question 4

Instagram is an example of a(n):

Accepted Answer

A) interest-based social network. 
B) affinity community/social network. 
C) general community/social network. 
D) practice network. 
A) interest-based social network. 
B) affinity community/social network. 
C) general community/social network. 
D) practice network.

Question 5

Which of the following statements illustrates the network effects that portals are subject to?

Accepted Answer

A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. 
B) The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C) The greater the amount of content provided by a portal, the greater its value to the community. 
D) The greater number of portals available, the greater the potential audience for each. 
A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. 
B) The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C) The greater the amount of content provided by a portal, the greater its value to the community. 
D) The greater number of portals available, the greater the potential audience for each.

Question 6

Which of the following is not one of the typical portal revenue sources?

Accepted Answer

A) commissions on sales 
B) subscription fees 
C) tenancy deals 
D) referral fees 
A) commissions on sales 
B) subscription fees 
C) tenancy deals 
D) referral fees

Question 7

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Accepted Answer

Social networks have had an important im

Question 8

Portals are not subject to network effects.

Accepted Answer

A) True 
 B)False

Question 9

More than two-thirds of Internet users worldwide participate in social networks.

Accepted Answer

A) True 
 B)False

Question 10

The amount of time visitors spend on a site is a measure of:

Accepted Answer

A) reach. 
B) loyalty. 
C) conversation. 
D) engagement. 
A) reach. 
B) loyalty. 
C) conversation. 
D) engagement.

Question 11

In 2017, which age group had the fastest growing rate of Facebook usage?

Accepted Answer

A) 12-34 
B) 35-45 
C) 46-65 
D) adults over 65 
A) 12-34 
B) 35-45 
C) 46-65 
D) adults over 65

Question 12

Penny auctions don't require money to bid.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a community of members who self-identify with a demographic or geographic category?

Accepted Answer

A) practice network 
B) sponsored community 
C) affinity community 
D) interest-based social network 
A) practice network 
B) sponsored community 
C) affinity community 
D) interest-based social network

Question 14

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Accepted Answer

A) Group buying 
B) Winner's regret 
C) Herd behavior 
D) Bid rigging 
A) Group buying 
B) Winner's regret 
C) Herd behavior 
D) Bid rigging

Question 15

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Accepted Answer

A) message board 
B) timeline 
C) newsfeed 
D) friends' network 
A) message board 
B) timeline 
C) newsfeed 
D) friends' network

Question 16

Which of the following is the second leading social network in the United States in terms of monthly unique visitors?

Accepted Answer

A) Twitter 
B) LinkedIn 
C) Instagram 
D) Pinterest 
A) Twitter 
B) LinkedIn 
C) Instagram 
D) Pinterest

Question 17

When did the first online communities form?

Accepted Answer

A) the 1970s 
B) the 1980s 
C) the 1990s 
D) the 2000s 
A) the 1970s 
B) the 1980s 
C) the 1990s 
D) the 2000s

Question 18

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A) type of product 
B) type of auction 
C) location of auction 
D) bid increments 
A) type of product 
B) type of auction 
C) location of auction 
D) bid increments

Question 19

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

Accepted Answer

A) True 
 B)False

Question 20

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Accepted Answer

A) equipment 
B) fulfillment 
C) delayed consumption 
D) monitoring 
A) equipment 
B) fulfillment 
C) delayed consumption 
D) monitoring

In 2016, Fortune 500 companies used ________ more than Facebook.

________ refers to the feeling that one has paid too high a price for an item won at auction.

Which of the following types of auctions "shields the brand" of the seller?

Instagram is an example of a(n):

Which of the following statements illustrates the network effects that portals are subject to?

Which of the following is not one of the typical portal revenue sources?

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Portals are not subject to network effects.

More than two-thirds of Internet users worldwide participate in social networks.

The amount of time visitors spend on a site is a measure of:

In 2017, which age group had the fastest growing rate of Facebook usage?

Penny auctions don't require money to bid.

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Which of the following is the second leading social network in the United States in terms of monthly unique visitors?

When did the first online communities form?

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 11: Social Networks, Auctions, and Portals

In 2016, Fortune 500 companies used ________ more than Facebook.

________ refers to the feeling that one has paid too high a price for an item won at auction.

Which of the following types of auctions "shields the brand" of the seller?

Instagram is an example of a(n):

Which of the following statements illustrates the network effects that portals are subject to?

Which of the following is not one of the typical portal revenue sources?

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Portals are not subject to network effects.

More than two-thirds of Internet users worldwide participate in social networks.

The amount of time visitors spend on a site is a measure of:

In 2017, which age group had the fastest growing rate of Facebook usage?

Penny auctions don't require money to bid.

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Which of the following is the second leading social network in the United States in terms of monthly unique visitors?

When did the first online communities form?

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters