Question 1

List and describe the eight most important factors in successful e-commerce site design.

Accepted Answer

The eight most important factors in succ

Question 2

What are widgets and how are they used? How do they differ from mashups?

Accepted Answer

A widget is a small, prebuilt chunk of c

Question 3

Which of the following is the most commonly used server-side scripting language?

Accepted Answer

A) Ruby on Rails 
B) Django 
C) PHP 
D) Perl 
A) Ruby on Rails 
B) Django 
C) PHP 
D) Perl

Question 4

Ruby on Rails is based on which of the following philosophies?

Accepted Answer

A) SLDC 
B) CoC 
C) LAMP 
D) Ajax 
A) SLDC 
B) CoC 
C) LAMP 
D) Ajax

Question 5

Which of the following basic system functionalities is used to display goods on a website?

Accepted Answer

A) product database 
B) digital catalog 
C) shopping cart system 
D) customer database system 
A) product database 
B) digital catalog 
C) shopping cart system 
D) customer database system

Question 6

Which of the following is an example of a CMS?

Accepted Answer

A) Apache 
B) Drupal 
C) Dreamweaver CC 
D) Webtrends Analytics 
A) Apache 
B) Drupal 
C) Dreamweaver CC 
D) Webtrends Analytics

Question 7

Which form of testing compares a control page with one that is very different?

Accepted Answer

A) template test 
B) new concept test 
C) funnel test 
D) system test 
A) template test 
B) new concept test 
C) funnel test 
D) system test

Question 8

What are the two most important management challenges in building a successful e-commerce presence?

Accepted Answer

A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives 
B) having an accurate understanding of your business environment and an achievable business plan 
C) building a team with the right skill sets and closely managing the development process 
D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site 
A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives 
B) having an accurate understanding of your business environment and an achievable business plan 
C) building a team with the right skill sets and closely managing the development process 
D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 9

Which of the following is not one of the basic business objectives for an e-commerce site?

Accepted Answer

A) display goods 
B) execute a transaction 
C) provide production and supplier links 
D) optimize system architecture 
A) display goods 
B) execute a transaction 
C) provide production and supplier links 
D) optimize system architecture

Question 10

All of the following are important factors in search engine optimization except:

Accepted Answer

A) selecting keywords and page titles. 
B) encouraging other sites to link to your site. 
C) buying search engine ads. 
D) adhering to privacy policies. 
A) selecting keywords and page titles. 
B) encouraging other sites to link to your site. 
C) buying search engine ads. 
D) adhering to privacy policies.

Question 11

Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection?

Accepted Answer

A) proxy server 
B) list server 
C) groupware server 
D) mail server 
A) proxy server 
B) list server 
C) groupware server 
D) mail server

Question 12

Discuss some of the unique features that must be considered when designing a mobile web presence.

Accepted Answer

Designing a mobile web presence is somew

Question 13

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

Accepted Answer

A) file sizes of web pages being served 
B) number of simultaneous users in peak periods 
C) speed of legacy applications that are needed to supply data to web pages 
D) whether content is dynamic or static 
A) file sizes of web pages being served 
B) number of simultaneous users in peak periods 
C) speed of legacy applications that are needed to supply data to web pages 
D) whether content is dynamic or static

Question 14

Which of the following cannot be used to retrieve objects from a database?

Accepted Answer

A) CGI 
B) ASP 
C) JSP 
D) HTML 
A) CGI 
B) ASP 
C) JSP 
D) HTML

Question 15

Django follows the ________ programming principle.

Accepted Answer

A) CoC 
B) WYSIWYG 
C) DRY 
D) LAMP 
A) CoC 
B) WYSIWYG 
C) DRY 
D) LAMP

Question 16

Building which of the following is the most expensive path to creating a mobile presence?

Accepted Answer

A) native app 
B) mobile website 
C) mobile web app 
D) hybrid HTTP 
A) native app 
B) mobile website 
C) mobile web app 
D) hybrid HTTP

Question 17

Which of the following details the actual hardware components to be used in a system?

Accepted Answer

A) architecture plan 
B) system functionalities plan 
C) logical design 
D) physical design 
A) architecture plan 
B) system functionalities plan 
C) logical design 
D) physical design

Question 18

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is used to process certificates and private/public key information?

Accepted Answer

A) HTTP 
B) Secure Sockets Layer/Transport Layer Security 
C) File Transfer Protocol 
D) data capture tools 
A) HTTP 
B) Secure Sockets Layer/Transport Layer Security 
C) File Transfer Protocol 
D) data capture tools

Question 20

An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system.

Accepted Answer

A) True 
 B)False

List and describe the eight most important factors in successful e-commerce site design.

What are widgets and how are they used? How do they differ from mashups?

Which of the following is the most commonly used server-side scripting language?

Ruby on Rails is based on which of the following philosophies?

Which of the following basic system functionalities is used to display goods on a website?

Which of the following is an example of a CMS?

Which form of testing compares a control page with one that is very different?

What are the two most important management challenges in building a successful e-commerce presence?

Which of the following is not one of the basic business objectives for an e-commerce site?

All of the following are important factors in search engine optimization except:

Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection?

Discuss some of the unique features that must be considered when designing a mobile web presence.

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

Which of the following cannot be used to retrieve objects from a database?

Django follows the ________ programming principle.

Building which of the following is the most expensive path to creating a mobile presence?

Which of the following details the actual hardware components to be used in a system?

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

Which of the following is used to process certificates and private/public key information?

An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

List and describe the eight most important factors in successful e-commerce site design.

What are widgets and how are they used? How do they differ from mashups?

Which of the following is the most commonly used server-side scripting language?

Ruby on Rails is based on which of the following philosophies?

Which of the following basic system functionalities is used to display goods on a website?

Which of the following is an example of a CMS?

Which form of testing compares a control page with one that is very different?

What are the two most important management challenges in building a successful e-commerce presence?

Which of the following is not one of the basic business objectives for an e-commerce site?

All of the following are important factors in search engine optimization except:

Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection?

Discuss some of the unique features that must be considered when designing a mobile web presence.

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

Which of the following cannot be used to retrieve objects from a database?

Django follows the ________ programming principle.

Building which of the following is the most expensive path to creating a mobile presence?

Which of the following details the actual hardware components to be used in a system?

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

Which of the following is used to process certificates and private/public key information?

An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters