Question 1

Dynamic page generation makes it easier to segment markets.

Accepted Answer

A) True 
 B)False

Question 2

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Accepted Answer

A) True 
 B)False

Question 3

Objects can be retrieved from the database using Java Server Pages.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following are the two main components of a systems design?

Accepted Answer

A) logical design and physical design 
B) behavioral design and technological design 
C) business objectives and technology requirements 
D) front-end systems and back-end systems 
A) logical design and physical design 
B) behavioral design and technological design 
C) business objectives and technology requirements 
D) front-end systems and back-end systems

Question 5

Apache web server software works with Linux and Unix operating systems.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following does not offer website building tools?

Accepted Answer

A) Squarespace 
B) Google Sites 
C) WordPress 
D) Apache 
A) Squarespace 
B) Google Sites 
C) WordPress 
D) Apache

Question 7

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

Accepted Answer

A) increased dramatically 
B) increased moderately 
C) decreased dramatically 
D) decreased slightly 
A) increased dramatically 
B) increased moderately 
C) decreased dramatically 
D) decreased slightly

Question 8

Which of the following statements about mobile websites is not true?

Accepted Answer

A) Mobile websites run on a firm's servers, just like a traditional website. 
B) Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. 
C) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network. 
D) Most large firms today have mobile websites. 
A) Mobile websites run on a firm's servers, just like a traditional website. 
B) Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. 
C) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network. 
D) Most large firms today have mobile websites.

Question 9

A template test is a form of which type of testing?

Accepted Answer

A) unit testing 
B) system testing 
C) acceptance testing 
D) A/B testing 
A) unit testing 
B) system testing 
C) acceptance testing 
D) A/B testing

Question 10

Which of the following typically includes a data flow diagram (DFD)to describe the flow of information for an e-commerce site?

Accepted Answer

A) physical design 
B) logical design 
C) testing plan 
D) co-location plan 
A) physical design 
B) logical design 
C) testing plan 
D) co-location plan

Question 11

MySQL is which of the following?

Accepted Answer

A) open source database software 
B) scripting language embedded in HTML documents 
C) web server software 
D) website analytics software 
A) open source database software 
B) scripting language embedded in HTML documents 
C) web server software 
D) website analytics software

Question 12

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Accepted Answer

A) True 
 B)False

Question 13

Native web apps need to be developed for different mobile platforms.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are methods of improving the processing architecture of a website except:

Accepted Answer

A) separating static content from dynamic content. 
B) optimizing ASP code. 
C) optimizing the database schema. 
D) adding web servers. 
A) separating static content from dynamic content. 
B) optimizing ASP code. 
C) optimizing the database schema. 
D) adding web servers.

Question 15

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

Accepted Answer

A) LAMP 
B) AWD 
C) mobile first design 
D) RoR 
A) LAMP 
B) AWD 
C) mobile first design 
D) RoR

Question 16

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

Accepted Answer

A) split testing. 
B) funnel testing. 
C) benchmarking. 
D) system testing. 
A) split testing. 
B) funnel testing. 
C) benchmarking. 
D) system testing.

Question 17

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

Accepted Answer

A) CGI 
B) proxy server 
C) shopping cart 
D) CMS 
A) CGI 
B) proxy server 
C) shopping cart 
D) CMS

Question 18

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Accepted Answer

Student answers will vary, but should in

Question 19

Which of the following helps you engage your customers in a conversation?

Accepted Answer

A) shopping cart 
B) product database 
C) on-site blog 
D) site tracking and reporting system 
A) shopping cart 
B) product database 
C) on-site blog 
D) site tracking and reporting system

Question 20

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

Accepted Answer

A) True 
 B)False

Dynamic page generation makes it easier to segment markets.

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Objects can be retrieved from the database using Java Server Pages.

Which of the following are the two main components of a systems design?

Apache web server software works with Linux and Unix operating systems.

Which of the following does not offer website building tools?

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

Which of the following statements about mobile websites is not true?

A template test is a form of which type of testing?

Which of the following typically includes a data flow diagram (DFD)to describe the flow of information for an e-commerce site?

MySQL is which of the following?

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Native web apps need to be developed for different mobile platforms.

All of the following are methods of improving the processing architecture of a website except:

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Which of the following helps you engage your customers in a conversation?

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

Dynamic page generation makes it easier to segment markets.

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Objects can be retrieved from the database using Java Server Pages.

Which of the following are the two main components of a systems design?

Apache web server software works with Linux and Unix operating systems.

Which of the following does not offer website building tools?

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

Which of the following statements about mobile websites is not true?

A template test is a form of which type of testing?

Which of the following typically includes a data flow diagram (DFD)to describe the flow of information for an e-commerce site?

MySQL is which of the following?

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Native web apps need to be developed for different mobile platforms.

All of the following are methods of improving the processing architecture of a website except:

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Which of the following helps you engage your customers in a conversation?

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters