Question 1

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Accepted Answer

Baby boomers are those who were born bet

Question 2

Explain the term "Boomerang Kids."

Accepted Answer

Boomerang kids are living with

Question 3

________ are 8- to 14-year-old children.

Accepted Answer

A)  Gen Y 
B)  Tweens 
C)  Millennials 
D)  Echo Boomers 
A)  Gen Y 
B)  Tweens 
C)  Millennials 
D)  Echo Boomers

Question 4

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Accepted Answer

A) True 
 B)False

Question 5

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

Accepted Answer

A)  warming 
B)  adaptation 
C)  segregation 
D)  movement 
A)  warming 
B)  adaptation 
C)  segregation 
D)  movement

Question 6

The Big Three American ethnic subcultures are African Americans, Hispanic Americans, and Jewish Americans.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about teenagers is True?

Accepted Answer

A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. 
C)  The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. 
A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. 
C)  The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.

Question 8

Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.

Accepted Answer

A)  an age cohort 
B)  subculture 
C)  Gen Z 
D)  nuclear family 
A)  an age cohort 
B)  subculture 
C)  Gen Z 
D)  nuclear family

Question 9

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

Accepted Answer

A)  maintenance 
B)  adaptation 
C)  resistance 
D)  segregation 
A)  maintenance 
B)  adaptation 
C)  resistance 
D)  segregation

Question 10

What is the most powerful age segment economically in the United States?

Accepted Answer

A)  Generation X 
B)  Generation Y 
C)  The Baby Boomer Generation 
D)  The Silent Generation 
A)  Generation X 
B)  Generation Y 
C)  The Baby Boomer Generation 
D)  The Silent Generation

Question 11

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

Accepted Answer

A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  African American children tend to gravitate toward toys and characters that look like them. 
D)  All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades. 
A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  African American children tend to gravitate toward toys and characters that look like them. 
D)  All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades.

Question 12

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation Y.

Accepted Answer

A) True 
 B)False

Question 13

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

Accepted Answer

A)  Megachurches provide marketing opportunities for niche marketers. 
B)  Religious themes can be effectively used by mainstream marketers. 
C)  Born again Christians are the primary religious market in the U.S. 
D)  Church leaders impact the consumption practices of their followers. 
A)  Megachurches provide marketing opportunities for niche marketers. 
B)  Religious themes can be effectively used by mainstream marketers. 
C)  Born again Christians are the primary religious market in the U.S. 
D)  Church leaders impact the consumption practices of their followers.

Question 14

The process of movement and adaption to one country's cultural environment by a person from another country is called ________.

Accepted Answer

A)  immigration 
B)  de-ethnicization 
C)  acculturation 
D)  progressive learning 
A)  immigration 
B)  de-ethnicization 
C)  acculturation 
D)  progressive learning

Question 15

If you were born between 1946 and 1964, you would belong to the War Baby Generation.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following best explains why marketers view teens as "consumers-in-training"?

Accepted Answer

A)  Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents. 
B)  Marketers typically do not begin targeting consumers until they are teenagers. 
C)  Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions. 
D)  Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come. 
A)  Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behavior of their parents. 
B)  Marketers typically do not begin targeting consumers until they are teenagers. 
C)  Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions. 
D)  Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

Question 17

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

Accepted Answer

A)  Generation Z 
B)  Eco Boomers 
C)  Generation Y 
D)  Generation X 
A)  Generation Z 
B)  Eco Boomers 
C)  Generation Y 
D)  Generation X

Question 18

A mother, a father, and one or more children are considered an extended family.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT one of the basic conflicts common to all teens?

Accepted Answer

A)  Autonomy vs. belonging 
B)  Rebellion vs. conformity 
C)  Narcissism vs. conformity 
D)  Idealism vs. activism 
A)  Autonomy vs. belonging 
B)  Rebellion vs. conformity 
C)  Narcissism vs. conformity 
D)  Idealism vs. activism

Question 20

An age ________ consists of people of similar ages who have undergone similar experiences.

Accepted Answer

A)  culture 
B)  paradigm 
C)  cohort 
D)  model 
A)  culture 
B)  paradigm 
C)  cohort 
D)  model

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Explain the term "Boomerang Kids."

________ are 8- to 14-year-old children.

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

The Big Three American ethnic subcultures are African Americans, Hispanic Americans, and Jewish Americans.

Which of the following statements about teenagers is True?

Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.

What is the most powerful age segment economically in the United States?

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation Y.

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

The process of movement and adaption to one country's cultural environment by a person from another country is called ________.

If you were born between 1946 and 1964, you would belong to the War Baby Generation.

Which of the following best explains why marketers view teens as "consumers-in-training"?

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

A mother, a father, and one or more children are considered an extended family.

Which of the following is NOT one of the basic conflicts common to all teens?

An age ________ consists of people of similar ages who have undergone similar experiences.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters

Exam 13: Subcultures

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Explain the term "Boomerang Kids."

________ are 8- to 14-year-old children.

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.

The Big Three American ethnic subcultures are African Americans, Hispanic Americans, and Jewish Americans.

Which of the following statements about teenagers is True?

Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.

What is the most powerful age segment economically in the United States?

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

Christy, Jillian, and Robert were all born between 1965 and 1985; they are considered part of Generation Y.

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

The process of movement and adaption to one country's cultural environment by a person from another country is called ________.

If you were born between 1946 and 1964, you would belong to the War Baby Generation.

Which of the following best explains why marketers view teens as "consumers-in-training"?

An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.

A mother, a father, and one or more children are considered an extended family.

Which of the following is NOT one of the basic conflicts common to all teens?

An age ________ consists of people of similar ages who have undergone similar experiences.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters