Exam 13: Subcultures

The fastest growing subculture in the United States today is the Hispanic American population.

The cultural learning acquired through ________ leads immigrants to a process of adaptation.

People born between World War I and World War II belong to the Silent Generation.

Advertising to teens typically depicts ________.

Culture or origin is considered one of the acculturation agents mentioned in the text.

An extended family unit is characterized by ________ living together.

An ethnographer would be interested in studying the process of acculturation in an immigrant community.

Asian Americans' median income is 28% higher than the U.S. average, and they are almost twice as likely to have graduated from college.

Explain the difference between kosher food (Jewish) and Halal food (Muslim).

The ________ Generation includes people who were born between the two World Wars.

Americans between the ages of 35 and 64 are the focus of almost 50 percent of all advertising expenditures.

One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords, but still have media available at any time. The lifestyle created by this approach is referred to as ________.

People born between 1946 and 1964 belong to ________.

Gen Y individuals are also included as ________.

Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________.

Explain the difference between a high-context culture and a low-context culture.

Explain the concept of de-ethnicization. Give an example.

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

List and explain the 7 age cohorts.

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.