Exam 11: Groups and Social Media

Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.

Which term refers to exchanges of resources, information, or influence among members of networks?

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

An individual's motivation to distance himself from a negative reference group cannot be as powerful as his motivation to please a positive group.

Consumers are swayed more by negative word of mouth than by positive comments.

If a person has social power, he or she has the ability to alter the actions of others.

A reason why consumers conform is ________.

Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases.

Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) ________.

Explain homophily as it relates to opinion leaders.

________ is the degree to which a person is able to make other people do something.

The ________ a group is, the more likely members are to engage in social loafing.