Exam 11: Groups and Social Media

________ derives from the knowledge that a consumer possesses about a content area.

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.

Explain the social identity theory.

________ occurs when an individual may have reason to believe that the group will apply sanctions to punish nonconforming behavior.

Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.

The pressure to conform that escalates as more and more group members "cave in" is called ________.

In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.

Opinion leaders are likely to also be opinion seekers.

Most opinion leaders are celebrities rather than everyday consumers.

Janet was very orderly around her apartment. Everything in her apartment was always very neat and clean. At a public park, Janet took some trash out of her car and threw it toward a trash container. Some of it fell on the ground. Janet just shrugged and said, "The trash guys will get it," and drove off. This is an example of deindividuation.

Earlier purchasers tend to be innovators, who like to take risks.

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, and hotel, in the vicinity. This annual illustrates a(n) ________.

________ argue(s) that each of us has several "selves that relate to groups."

Nate searches famous people and tries to buy products that they endorse. For Nate, these celebrities serve as an aspirational reference group.

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.

________ are generally more involved in a product category and actively search for information.

Referent power involves one person admiring the qualities of another person and trying to copy that person's behaviors.

British psychologist Frederic Bartlett used ________ to examine how information mutates.