Exam 11: Groups and Social Media

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

A marketing manager who wants to identify opinion leaders for her product category should ________.

Discuss the concept of conformity. Then describe the five types of social influence that affect the likelihood of conformity.

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied. Be specific in your comments.

Homophily refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?

Individuals with the ability to influence others' attributes or behaviors are considered ________.

Groups maintain standards of conduct through normative influence.

Briefly describe the characteristics of someone who is role-relaxed.

Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.

Product information that individuals transmit to other individuals is called push promotion.

Explain the red sneaker effect.

The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.

Duane and Kenneth are both active members of Linkedin, a professional networking Web site. They follow and post to discussion boards, connect with colleagues, and frequently update their profiles. In networking terms, Duane and Kenneth are both nodes.

People we admire influence us because they hold reward power.

________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.

What is a reference group? What is the difference between a membership reference group and an aspirational reference group?

Amanda thought she had been cheated by a local car dealership. She was so upset that she created a Web site to share her story with the world. What is the most likely result of Amanda's action?

Explain how the fear of deviance affects individual behavior or conformity.