Question 1

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

Accepted Answer

A)  data mining. 
B)  cloud computing. 
C)  a cookie. 
D)  crowdsourcing. 
E)  malware. 
A)  data mining. 
B)  cloud computing. 
C)  a cookie. 
D)  crowdsourcing. 
E)  malware. B

Question 2

The terms e-commerce and e-business are synonymous.

Accepted Answer

A) True 
 B)False  False

Question 3

Social media communities are groups of people who share no common interests.

Accepted Answer

A) True 
 B)False  False

Question 4

Typical quantitative measurements for social media websites include

Accepted Answer

A)  unique visitors. 
B)  number of followers. 
C)  number of embedded links. 
D)  growth of wall response. 
E)  all of the above. 
A)  unique visitors. 
B)  number of followers. 
C)  number of embedded links. 
D)  growth of wall response. 
E)  all of the above.

Question 5

A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

Accepted Answer

A)  wiki. 
B)  podcast. 
C)  business model. 
D)  blog. 
E)  cookie. 
A)  wiki. 
B)  podcast. 
C)  business model. 
D)  blog. 
E)  cookie.

Question 6

In a B2C model, the focus is facilitating sales transactions between businesses.

Accepted Answer

A) True 
 B)False

Question 7

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

Accepted Answer

A)  Inbound marketing 
B)  Data mining 
C)  Gamification 
D)  Crowdsourcing 
E)  Sentiment analysis 
A)  Inbound marketing 
B)  Data mining 
C)  Gamification 
D)  Crowdsourcing 
E)  Sentiment analysis

Question 8

When a business attempts to sell products or services to another business, a(n) _______ model is being used.

Accepted Answer

A)  B2B 
B)  B2C 
C)  C2B 
D)  Internet 2B 
E)  e-business 2C 
A)  B2B 
B)  B2C 
C)  C2B 
D)  Internet 2B 
E)  e-business 2C

Question 9

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Accepted Answer

A) True 
 B)False

Question 10

Sentiment analysis is a quantitative social media measurement.

Accepted Answer

A) True 
 B)False

Question 11

Searching through data records looking for useful information is known as data mining.

Accepted Answer

A) True 
 B)False

Question 12

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

Accepted Answer

A)  Data mining 
B)  Cloud computing 
C)  Quantitative social media measurement 
D)  Sentiment analysis 
E)  Qualitative social media measurement 
A)  Data mining 
B)  Cloud computing 
C)  Quantitative social media measurement 
D)  Sentiment analysis 
E)  Qualitative social media measurement

Question 13

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

Accepted Answer

A)  cookie 
B)  wiki 
C)  KPI 
D)  cloud 
E)  virus 
A)  cookie 
B)  wiki 
C)  KPI 
D)  cloud 
E)  virus

Question 14

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

Accepted Answer

A)  data mining. 
B)  a blog. 
C)  malware. 
D)  cloud computing. 
E)  inbound marketing. 
A)  data mining. 
B)  a blog. 
C)  malware. 
D)  cloud computing. 
E)  inbound marketing.

Question 15

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

Accepted Answer

A)  outsourcing. 
B)  sentiment analysis. 
C)  a KPI. 
D)  cloud computing. 
E)  malware. 
A)  outsourcing. 
B)  sentiment analysis. 
C)  a KPI. 
D)  cloud computing. 
E)  malware.

Question 16

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

Accepted Answer

A) True 
 B)False

Question 17

A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

Accepted Answer

A)  gamification. 
B)  a B2B model. 
C)  data mining. 
D)  crowdsourcing. 
E)  green IT. 
A)  gamification. 
B)  a B2B model. 
C)  data mining. 
D)  crowdsourcing. 
E)  green IT.

Question 18

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

Accepted Answer

A) True 
 B)False

Question 19

A blog is a digital audio or video file that people listen to or watch online.

Accepted Answer

A) True 
 B)False

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

The terms e-commerce and e-business are synonymous.

Social media communities are groups of people who share no common interests.

Typical quantitative measurements for social media websites include

A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

In a B2C model, the focus is facilitating sales transactions between businesses.

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

When a business attempts to sell products or services to another business, a(n) _______ model is being used.

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Sentiment analysis is a quantitative social media measurement.

Searching through data records looking for useful information is known as data mining.

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

A blog is a digital audio or video file that people listen to or watch online.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management and Accounting Information

Mastering Financial Management

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Exam 14: Exploring Social Media and E-Business

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

The terms e-commerce and e-business are synonymous.

Social media communities are groups of people who share no common interests.

Typical quantitative measurements for social media websites include

A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

In a B2C model, the focus is facilitating sales transactions between businesses.

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

When a business attempts to sell products or services to another business, a(n) _______ model is being used.

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Sentiment analysis is a quantitative social media measurement.

Searching through data records looking for useful information is known as data mining.

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

A blog is a digital audio or video file that people listen to or watch online.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management and Accounting Information

Mastering Financial Management

Filters