Exam 13: Proposals, Business Plans, and Formal Business Reports

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A letter of ____________________ addresses the person designated to receive a formal proposal and briefly presents the major features and benefits of the proposal.

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Which of the following components is typically included in a formal proposal but is optional in an informal proposal? 

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The introduction to a proposal typically 

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Which part of a formal business report contains the report title, the name of the person receiving the report, the author's name, and the date of submission? 

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The company description in a business plan should 

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In the introduction section of a proposal, which of the following would be the best way to persuade the receiver to read the rest of the proposal? 

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The body of a formal business report is the longest and most important part of the document.

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Describe what a formal business report is and explain how it differs from a formal proposal. Then give an original example of when each would be written.

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Preparing for a Successful Product Launch is an example of a(n) 

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What is the least accurate statement about formal proposals? 

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Which of the following statements about business plans is least accurate? 

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Because they are written for managers and decision-makers, ____________________ summaries are less technically oriented than abstracts.

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Tamara must send the same formal report to several readers. What should she do? 

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The section of a formal business report that tells what the findings mean is the 

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The actual proposal section of a proposal must 

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Which of the following components is typically included in a formal report but is optional in an informal report? 

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Whether you're using the Modern Language Association (MLA) or the American Psychological Association (APA) referencing style, you should list all sources chronologically in the order you consulted them.

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A business plan mission statement 

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Which of the following is most likely to appear in the appendix section of a formal proposal? 

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Executive summaries of formal reports should always be limited to one page.

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